Nintendo: competition from Xbox One and PS4 “puts no pressure on us at all”

Wednesday, 19th June 2013 09:16 GMT By Dave Cook

Nintendo’s president Satoru Iwata may have just said that the company alone is to blame for poor Wii U sales, but Nintendo of America head Reggie Fils-Aime is towing an opposite line. He has stated that the company feels no pressure from Microsoft and Sony’s next-gen consoles, as Nintendo is targeting a different area of the market.

If you missed Iwata’s apologetic statement, .

Speaking with Kotaku, Fils-Aime said of competition from Microsoft and Sony “It puts no pressure on us at all. Sony and Microsoft are going to do what they’re going to do. My bet is that there are going to be more announcements the closer we get to whatever their launch date is.

“From my perspective, I can’t focus on that. I have to focus on: How do we satisfy the needs of all of the consumers out there with Nintendo products? How do we make sure they understand our proposition? How do we make sure they’re excited about the software that we offer? And from that standpoint we’re going to let our competition do what they’re going to do.”

Does Nintendo have the right idea with its aim of retaining the Nintendo faithful, or should it be casting its net much wider? Let us know what you think below.

Thanks Polygon.



  1. mistermogul

    Nothing new there. Nintendo have never paid any attention to their competitors and always done things their way.

    #1 2 years ago
  2. Christopher Jack

    That’s naive.

    #2 2 years ago
  3. Joe Musashi

    It puts competition for the spending money your existing and potential customers have. It puts competition in the stores that stock these range of products. These head-in-the-sand comments from Nintendo are both naive and disingenuous.


    #3 2 years ago
  4. ps3fanboy

    nintendo is the mister wonka of the gaming world, its all weirdly and nerdy. i think we are lucky to have a company like that, but it is not always good either. because its not easy to see what their thinking with their product. but after i got a wii-u for my self i complete understand now, and it is just an awesome experience nintendo is offering. you guys should really give it a try, you are missing out.

    #4 2 years ago
  5. Buran

    Well, he has a point in that they right now need to focus on getting a wider consumer base, getting the message about WiiU out to its potential audience. That said, I hope they won’t have tunnel-vision in regards to what the competition does to evovle the industry and be sure to keep paces with them (in their own way of coure, b/c nintendo)

    #5 2 years ago
  6. OlderGamer

    I was trying to tell folks that from the day I got my WiiU as well ps3fanboy. Because it is really very good. However, you know how some people can be, setting their minds against one brand or another and then just hating on them for no reason. Amirite?

    #6 2 years ago
  7. Clupula


    #7 2 years ago
  8. Telepathic.Geometry

    Nintendo: competition from Xbox One and PS4 “puts no pressure on us at all”

    Ladies and gentleman, I present to you the problem.

    Nintendo needs competition to make them a better company, and to make them work harder for us…

    #8 2 years ago
  9. livewired500

    He’s right. Nintendo should be worried about how they are marketing.

    Nintendo to Wii owners: “It’s not just an upgrade.”

    Average Wii user: “I didn’t think it was an upgrade. I just thought it was a new controller.”

    #9 2 years ago
  10. The_Red

    I guess they never saw Genesis and never released SNES with exclusives to fight them. Or how about super advanced N64? Or the better than PS2 (Hardware wise) GameCube? Or saying Wii U was meant to be a modern console for both CORE and CASUALS?

    Yeah, they are totally not interested in competitors and their markets.

    #10 2 years ago
  11. sg1974

    He’s right. There are very few people in the business of buying The One or the PS4 who would ever consider the WiiU.

    Worked for them last gen because they had a new gimmick which caught a mood. But best not to bet a billion dollar company and that sort of thing.

    They’ll stick with the WiiU, of course. But could it be Ninty’s last home console, focusing on handheld only in future? And could Nintendo go mobile? Surely a Nintendo phone would sell quzillions in TLotRS.

    #11 2 years ago

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