Xbox One: “We believe the digital world is better” says Microsoft

Thursday, 13 June 2013 11:40 GMT By Dave Cook

Xbox One’s online check-ins have proven to be a big talking point this morning, now it’s Microsoft exec Yusuf Mehdi’s turn to explain why the console’s authentication makes sense. “We believe the digital world is better,” he said in a new interview.

Speaking with Ars Technica, Mehdi said, “We’re trying to do something pretty big in terms of moving the industry forward for console gaming into the digital world. We believe the digital world is the future, and we believe digital is better.

“This is a big change. Consumers don’t always love change, and there’s a lot of education we have to provide to make sure that people understand.”

Mehdi spooled off some examples of why Xbox One’s approach is better, such as sharing entire game libraries with family members and more. He then added, “As you go into a digital world, what’s happening is publishers are choosing to have different business models, and consumers are saying ‘Hey, if I can’t resell the title, provide me a different way to get value to get into your game.’ And we think the market will be efficient in finding good models that work for consumers.”

He then discussed the rationale behind Xbox One anti-used policies that publishers are free to adopt if they so wish. Mehdi continued, “Within that, we’ve tried to optimise, and I think we’ve found a great balance across all of those dimensions. But there are tradeoffs. We do want to support everyone in that system, beginning with the consumer.

“But we want publishers to get paid for the great IP they work on. We want retailers to be able to drive and sell our products and make a profit. So we are trying to balance across all those.”

What do you make of the above? Is Microsoft’s vision for a digital future truly better, or is it flawed? Let us know below.

Thanks GI.biz.

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