Miyamoto: Nintendo’s game ownership policy is similar to “a toy company”

Thursday, 13 June 2013 15:50 GMT By Stephany Nunneley

Nintendo’s Shigeru Miyamoto has said he likes that the firm continues to make products similar to a traditional toy company, and he would like it to stay that way.

Speaking with Eurogamer, Miyamoto said Nintendo likes consumers to have a product they can keep a “long time” – something you can’t really do with digital

“As a consumer you want to be able to keep those things for a long time and have those things from your youth that you can go back to and experience again,” he said.”I really want to retain that product nature of the games that we create so that people can do that and have that experience. To me that’s something that’s very important about entertainment itself.

“So from the approach of continuing to create things that are entertaining for people, that’s an important direction for me that I want to maintain.”

Atari veteran Nolan Bushnell said something similar earlier this month when he expressed his worry over the digital future: “I’m actually nervous about that a little bit. I played games 30 years ago that I would like to be playing right now. Particularly since I have some quirky tastes and some of the stuff I really thought was important, not many other people did.”

Yesterday, Miyamtoto also said Nintendo doesn’t really have a stance on used games, as Nintendo is more focused on creating games consumers will want “to keep and keep playing for a long time.’

“That’s the approach that we always take and that’s the best way to avoid used games.”