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ESA report: 58% of US’ers are gamers, 31% are ladies, parents taking more interest

Wednesday, 12th June 2013 01:44 GMT By Stephany Nunneley

The ESA has released a report which states that 31% of video game players are adult women, and 17 year old boys make up only 19%. This makes women 45% of the entire game playing population and 46% of the time they are the most frequent game purchasers.

“This new data underscores the remarkable upward trajectory for video games. It is an entertainment form enjoyed by hundreds of millions of consumers worldwide,” said Michael D. Gallagher, president and CEO of ESA. “A diverse and energized consumer base, remarkable new hardware, and outstanding software all combine to foster growth for our industry.”

According to the 2013 Essential Facts About the Computer and Video Game Industry report, parents are also taking an active interest in what their kids are playing: 89% of the time they are present when a child is playing and provide permission before purchasing or renting a game 80% of the time.

Over a third play games with their kids once a week, and almost 90% feel the ESRB rating system is either “very or somewhat helpful” in choosing games for their kids. Another 86% said parental controls available consoles are useful – a figure which is up from 73% in 2012.

Here’s some more data thanks to GamePolitics:

58% of Americans play video games
51% of U.S. households own a dedicated game console, with on average two games owned
36% of gamers are 36 years old or older with the average age at 30
43% feel computer and video games give them the most value for their money compared to other entertainment
62% play games with others in-person or online
$21 billion was spent on game content, hardware, and accessories in 2012

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5 Comments

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  1. livewired500

    Sony understands this and are targeting what their market wants.

    MS understands this and decided to market to what they thought they would like when they were 30.

    again, PS4 is for gamers. XBone is for suits.

    proof will be in the sales….

    #1 10 months ago
  2. FeaturePreacher

    So essentially this says nothing. It doesn’t break them down into hardcore or softcore gamers and then break them down by gender. I guess it’s just going to be another few years of some people using misleading figures to try to show something they know is incorrect. They should have gamers that know the difference between hardcore and softcore games do the next study to get any meaningful results. Or at least study one group of platforms, such as pc and console, while leaving others out such as softcore phone people.

    #2 10 months ago
  3. Legion

    “According to Essential Facts, parents are present when games are purchased or rented 89 percent of the time, and children receive their parents’ permission before purchasing or renting a game 80 percent of the time.”

    Sorry but according to Gamestop and Bestbuy. Parent’s being present do not have much voice in their child’s purchase other then paying for it. Vast majority of kids purchase is directly influenced by child with little say from adult other then cost of game worry. Parent’s often want to think they are present and making a choice… but they are not.

    Also, the female population of gamers… they are really talking about Farmville and other types of Facebook application games with the majority of that percentage. Many female console gamers… but games that most of us relate as being community relevant are not purchased by females. We are talking the GTA, Halo, Battlefield, CoD, etc. Numbers can be looked at in many different fashions… but console developers are not looking for women to take up their percentage of purchases nor be a major factor in gaming purchases.

    Now with that said Nintendo Wii did bring the casual market to the console and to more families with their system. So that could be a big deal for Nintendo and Ms when dealing with more Kinect based games?

    All in how you are looking at your sales. But DICE and Activision… no so much looking at the female market for their FPS sales.

    #3 10 months ago
  4. backup

    PS4 for gamers
    and PC is for pirates and terrorist

    #4 10 months ago
  5. KineticCalvaria

    I don’t know any female gamers myself, where are these mythical women gamers?!?

    #5 10 months ago