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EA “formulating a policy” on used games, isn’t “deaf” to consumer criticism

Wednesday, 12th June 2013 18:03 GMT By Stephany Nunneley

EA labels president Frank Gibeau has said the firm “formulating our policy” regarding used games with Xbox One.

Speaking at an investor meeting during E3, Gibeau said: ““EA has a position of looking at used games from a user standpoint and a gamer standpoint. We will definitely be looking at gamer-first and creating an opportunity to have a relationship with used games such that it’s a positive experience.”

EA has been criticized in the past by consumers regarding its stance on used games after it implemented and Online Pass – a policy which was since been cancelled but it sounds like something new will be considered – especially with Xbox One and its “check in/licensing” capabilities.

Speaking with the BBC, Gibeau said he feels some of the criticism aimed at EA is justified, while some isn’t – such as being named Worst Company in America by the Consumerist voters two years running.

“That type of feedback is disappointing personally for people inside of EA because we love our company and the games that we make,” Gibeau said. “We’re in the business of entertaining and exciting people, and when our business policies get in the way of that and we hear this reaction and see this feedback we have to take note of it.

“We’re not tone deaf. In the console business there frankly isn’t much of a business for games outside of the top 20. You have to really get into the charts to make the initial investment in these games work. We’re really trying to create epic products that have a chance to reach the widest possible audience.”

Gibeau also cleared up the firm’s stance on Wii U support.

“We didn’t make it easy for the market to figure out our stance on the Wii U, that’s for sure,” said Gibeau. “We’re not announcing any new Wii U titles at E3, but that doesn’t preclude us making games for it going forward.

“Do we have developers inside Electronic Arts that are watching the Wii U but we don’t have any titles for it we are ready to publicly announce right now.”

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16 Comments

  1. DSB

    Seems to me like complaining is pretty effective, if it can actually penetrate whatever death star EA operates from.

    Of course it remains to be seen whether Gibeau is just lying through his teeth.

    #1 1 year ago
  2. Ireland Michael

    Don’t forget they did have a change of management recently, DSB. It seems they’re becoming a little more open and receptive to listening to what people want. At least that’s how it’s looking from where I’m standing.

    #2 1 year ago
  3. SlayerGT

    Why don’t they “formulate” some better fucking games. Maybe folks wouldn’t bother trading them in hmmmmm??

    #3 1 year ago
  4. Kieran

    I actually believe EA been voted the worst company twice is bad like !! i hope they do the right thing this gen cause il be broke this gen so il be paying mostly second hand ones and i love their games

    #4 1 year ago
  5. Ireland Michael

    @3 You didn’t like their E3 showing?

    #5 1 year ago
  6. mightyhokie

    @1 ‘whatever death star EA operates from’.

    dude, I’m stealing that. awesomeness.

    #6 1 year ago
  7. ignoreLander

    You know what would be the best thing ever? If all the publishers saw the huge backlash over this used game nonsense and they all opted out of it. Then Microsoft will have destroyed their reputation for absolutely nothing.

    Of course, this is EA (and Activision, and Ubisoft, etc etc), so it won’t happen that way….

    #7 1 year ago
  8. SlayerGT

    @5 I honestly haven’t watched their conference :) Madden, Fifa, NFS, what else did they show? Were you?

    #8 1 year ago
  9. Ireland Michael

    @8 I was.

    Plants vs. Zombies tactical shooter (looks better than it sounds, trust me), Mirror’s Edge reboot, Dragon Age 3 with the return of Claudia Black as Morrigan, and Battlefield 4 multiplayer with the return of Commander Mode and some rather impressive physics.

    Wasn’t half bad at all.

    #9 1 year ago
  10. Froseidon

    @7 – How is that the best thing ever? Believe it or not, despite Microsoft seemingly not currently being in the best interest of the consumer (with the DRM), competition in the market is. Microsoft remaining in the market causes healthy competition for the industry, which is in the best interest for the consumer as it means a company wont just shit on the consumer by owning all the market power and doing what they want. If Microsoft’s reputation is destroyed and they can’t recover, you’d deduct competition from the market. I could talk business theory all day but I’ll just short hand it. TL;DR – Competition is good for consumer.

    @8 Well, they announced titles like Titanfall, Mirror’s Edge 2, new Star Wars Batllefront, Battlefield 4 and Dragon Age 3: Inquisition. Yeah, it was a pretty good presentation :P However, there was a sports section in there which didn’t interest me, so you were right on that.

    #10 1 year ago
  11. DSB

    @2 Talk is cheap.

    They’ve had a lot of opportunities to frame themselves in a positive light recently, but so far it’s been business as usual.

    Their PR has aggressively been trying to paint their critics as either a vocal minority or homophobes, so personally I’m far from convinced that they’re suddenly gonna stop being dicks just because the deck gets shuffled.

    #11 1 year ago
  12. tezzer1985

    EA have their selfs to blame, they make some bad games that don’t sale…Army of Two, Fuse, ect does bad due to them being poor games, not because ppl traded them in.

    Used games doesn’t seem to effect Battlefield, Fifa ect from doing big numbers, make better games and people will buy them, gamers are not stupid, we will not pay full price for a shit game..Period

    This proves, that we gamers have the power, to stop these money grabbing CEO’s holding us to ransom, like they were trying to do with the Next Generation of Consoles, what I have seen these past few weeks is consumer power, and I love it :)

    #ConsumerPower

    #12 1 year ago
  13. SlayerGT

    @9 I guess I may check out Battlefield. Idk man I think I’m shootered out. Which hopefully by the time Battlefront comes out I’ll be ready for one.

    #13 1 year ago
  14. salarta

    They deserve criticism, but I agree completely that “worst company in America” is a bullshit title tacked on them that destroys its own validity by mere fact that there’s no way in hell EA is worse than companies like Bank of America that actively ruin lives.

    #14 1 year ago
  15. sh4dow

    Right, like they were open to criticism about Origin, huh?

    #15 1 year ago
  16. ps3fanboy

    ea’s hearing aid stop working when they want to. so giving their deaf ear to the customers is ea’s mantra…

    #16 1 year ago

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