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PS4 is “first and foremost a video game console,” says Hirai

Thursday, 30th May 2013 21:59 GMT By Stephany Nunneley

Sony CEO Kaz Hirai said at the D11 conference today that PS4 is first and foremost a console. Other functionalities, while present, will take a backseat.

Speaking with reporters at the conference, Hirai said focusing on gaming is what has worked for the firm in the past, and will with PS4.

“The most important thing we need to do is agree and understand that the PS4 is a great video game console that appeals to video gamers,” he said. “If we miss that part, I don’t think we get the initial establishment of the console. That formula has worked for us with all our consoles, including the PS3.

“Providing other non-game content is an area we will reveal and talk about in the coming months, but it’s first and foremost a video game console.”

Sony is expected to reveal more on PS4 at E3 next month during a presentation on June 10.

Microsoft is also scheduled for June 10, and it has promised to focus on games, as its initial Xbox One reveal was more or less about functions other than gaming.

Via The Verge.

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27 Comments

  1. pw38

    B.S.. Sony focused the PS3 as being a media machine. Hell you couldn’t find a BD back in the day that didn’t advertise the PS3 as a BD player. If games were that important why have to wade through photos, videos, tv, etc. just to get to the games tab? Come on, I know MS gave Sony some ammunition to use but at least be cognizant of the scenario around which the PS3 was introduced Sony. It was a Bluray trojan horse masquerading as a game machine. I love my PS3 but I get it for what it is. MS and Sony are no different in this regard, Sony though doesn’t have BD as the difference maker this time around so they have no choice but to play the opposite to MS.

    #1 1 year ago
  2. Sini

    ps3 games benefited from having a blu ray drive in the console. I’ve bought my two years after release for $399, couldn’t have been happier.

    #2 1 year ago
  3. Yoshi

    @1 Agreed even if I don’t agree with your tone of putting it. They definitely *AT FIRST* focused on being the one media machine in your living room. While the 360 focused on being a games console. Eventually over the years they slowly switched and now with this next gen they’ve completely transitioned that switch.

    #3 1 year ago
  4. SlayerGT

    I bought my PS3 on launch day to play PS2 games on…what?

    #4 1 year ago
  5. GwynbleiddiuM

    @1 Those areas, like it or not are going to be advertised because they are there and it will help the device to draw more attention to itself, but PS3 was always a video game console. Blu-Ray was a new tech, a strong rival of HD DVD and it wanted to establish itself as the dominant physical media. It was a Sony tech, and like PSone and PS2 both of which Sony used to promote them as media players capable of playing VCD and DVD at the time, they used PS3 to do the same.

    both Sony and Microsoft demonstrated the true intention and focus of their product in their respective reveal events. Sony showed games, Microsoft talked about TV and Sports. That is the difference, Sony talked about games and specs, Microsoft didn’t. Sony have always focused on gaming with their PlayStation brand, does it mean that they have to sideline other features their machine provides? No

    #5 1 year ago
  6. actuallyisnotafox

    if they appeal to video game players they will get video game sales, if they appeal to all that other stuff theyll get nexflix sales. to me even if microsoft sells more consoles i dont think theyll sell more games.

    just a earliy thought :)

    #6 1 year ago
  7. tezzer1985

    I agree with Kaz, Playstation has always put games first, and is one of the reasons for Sony starting off badly with the PS3

    They made a powerful system that developers couldn’t develope on. If it wasn’t for MS, developers would have got to grips with the PS3 sooner, just like PS2

    #7 1 year ago
  8. YoungZer0

    @1: Guess you missed the part where they talk about the PS4, not the PS3.

    It’s … it’s right there in the headline.

    #8 1 year ago
  9. Lengendaryboss

    @8
    Oh Snap :D

    #9 1 year ago
  10. GK

    look at the excliusive on ps3 and xbox360.ps3 excliusive are way more better in visuals and gameplay and story.its was for gamers.tv,photo and other sh it is was just for kids like #1.even in PS4 presentation they speak mostly about games.what do the xbox? tv,tv,tv…and even the box for xbox one looks like tv receiver+dvd :)

    p.s. the BR was for protection,and all hardware and software for protection.xbox360 was more popular because even 8years old kids know how to crack this box :D

    #10 1 year ago
  11. _LarZen_

    Thinking back at the huge amount of exclusive quality games since the first Playstation came everyone know Kaz Hirai is talking the truth.

    As I see it Sony with the Playstation is the most important console of our time. And I cant wait to see what they will bring us with the PS4 and the coming generations of pure gaming joy.

    #11 1 year ago
  12. SlayerGT

    @11 and to think it all started because Nintendo backstabbed em…thank you Nintendo :)

    #12 1 year ago
  13. Sini

    http://www.youtube.com/watch?v=FKJQW8m9CCY
    Kaz is approaching internet divinity no doubt if he doesn’t fuck up the launch. I still believe Last Guardian will be a launch title.

    #13 1 year ago
  14. NeoSquall

    @5 Blu-ray is NOT a Sony tech.
    Blu-ray is a technology created by a consortium of which Sony is one of the 9 founding companies.

    That’s the reason Microsoft managed to have BD on Xbone, they paid a license fee to the Blu-ray Disc Association.

    #14 1 year ago
  15. Craig E

    Sony smelling blood in the water after Microsoft’s clusterfuck of a reveal and going for the core gamer market. Smart move, Kaz. Smart move.

    #15 1 year ago
  16. Moonwalker1982

    Oh look some more typical Sony marketing talk, nothing more, nothing less. LOL @ anyone actually believing it. They got a lot of people actually thinking Sony won’t be participating in this ‘war to be the number one living room device’ simply because of their ‘we are for the gamers’ marketing talk last February. Hilarious.

    #16 1 year ago
  17. 786Beast

    With the amount of money Sony pour in to exclusively developing games, you have to believe the man.

    #17 1 year ago
  18. SlayerGT

    @17 here here. Proof is in the pudding as it were.

    #18 1 year ago
  19. Rosseu

    @16 He already said PS4′s non gaming content will be revealed soon, which pretty much confirms they will participate

    #19 1 year ago
  20. GwynbleiddiuM

    @14 that is not the subject of this debate, I wasn’t talking about the tech ownership rights and why XBone has a bluray now. What I meant was they had investments there and promoting it as a medium with PS3 was pivotal to its success as was with DVD and PS2.

    #20 1 year ago
  21. manamana

    They should keep the line and millions of gamers will be right there. TV, peripherals and social stuff can come second, of course. It’s all about the games.

    #21 1 year ago
  22. machy

    long live play

    #22 1 year ago
  23. Irani

    shame to Sony

    #23 1 year ago
  24. redwood

    long live play

    #24 1 year ago
  25. pw38

    @8

    “@1: Guess you missed the part where they talk about the PS4, not the PS3.

    It’s … it’s right there in the headline.”

    Try reading the article then maybe you can understand what my intent was. Here, lemme help you. From the article:

    “The most important thing we need to do is agree and understand that the PS4 is a great video game console that appeals to video gamers,” he said. “If we miss that part, I don’t think we get the initial establishment of the console. That formula has worked for us with all our consoles, including the PS3.”

    Sony is angling the gaming aspects of the PS4 as the introduction point, saying they did the same with the PS3, which is a half truth at best. The PS3 was a BD trojan horse that also played games. You couldn’t walk without tripping over this being focused on. Yes of course the PS3 played games and so does the One. To somehow gloss over the fact though that the PS3 was used to help BD gain traction is willfully ignoring reality. They played up the media aspect of that console just as much as the games aspect. You of course know that but don’t let that get in the way of making a snarky response.

    #25 1 year ago
  26. Maguire82

    LoL sounds like Poney are tryinging to cover there ass for when they drop there TV gimmicks like the box has and lets give them a good ribbing when they do. And lets see if they put an eye in every ps4 box too. Cant wait for the coming months I think a lot of these sony fans boys are going to eat there words.

    #26 1 year ago
  27. salarta

    Yeah, it was pretty blatant that the PS3 was being marketed first and foremost as a Blu-Ray player. However, I could see that possibly Kaz Hirai meant more like “most of the functions were geared toward video games” since that’s accurate as well. It’s also obvious PS3 was sold as a Blu-Ray player because PS2 sold so well mostly as a cheap DVD player in the beginning.

    That approach wouldn’t work this time around, since there’s no new media format to push out.

    #27 1 year ago

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