Microsoft is set to unveil its new Xbox console next week, but it is apparently saving some of its big software announcements for E3 as the console reveal is serving as foundation laying so to speak.
To get the hype train steaming along, Aaron Greenberg has teased “tons of exclusives” and “world premieres” for Microsoft’s E3 conference, stating the presentation will be “all about the games.”
Speaking in the latest Major Nelson podcast, Greenberg stated the firm is stretching announcements across both events.
“We’re really going to tell one story across two events,” said Greenberg. “So we’re going to start on the 21st and really that’s about revealing the next Xbox platform, really our vision for the future of games, the future of entertainment. We definitely have a lot of surprises planned.
“I know everyone knows the Infinity Ward team is hard at work on world premiering the next Call of Duty: Ghosts, so we’re going to see what that looks like for the first time. People are going to get a great inside look at really the making of the new platform and the team that’s brought it to life.
“I mean, to be honest, it’s really about the team, the people here, that’s why we’re inviting people to campus, we’re going to bring them behind the scenes a little bit. We’ve never done this before and so it’s really exciting to be able to do that. But I think it’s a lot of laying the foundation, probably the best way to describe it, and then just a couple of weeks later we go to E3.”
Greenberg concluded his appearance on the podcast by stating that E3 “is all about the games,” anyway but even after the show had concluded, the firm will have “a lot to share between then and this holiday.”
Microsoft will host its E3 press conference on the Monday before E3, June 10. E3 runs June 11-13.