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The story of NeoGAF part three: money, money, money

Friday, 17 May 2013 13:07 GMT By Alex Donaldson

Alex Donaldson concludes his discussion with NeoGAF owner Tyler Malka, and discusses the issue of money and how you keep something so big and influential afloat for so long.

If you missed the first two chapters of this discussion, you can catch up on part one here, and part two here.

It was only natural that over the course of our lengthy chat about the ins-and-outs of running a site the size of NeoGAF that money would arise as a topic of conversation. It makes the world go round – as the saying goes – but it also, vitally, keeps websites online.

If you’re running a web server, message boards are traditionally a bit of a thorn in your side. They’re useful tools, of course, but they sap server resources like a monster and are browsed by users in a different way to traditional websites.

The same users who might visit four or five pages per visit on a site like VG247 might visit 20 or 30 pages per visit on a board like NeoGAF, and that is as much a hindrance as it is a help.

With a ridiculous 70 million page views a month being dished out to some 2.6 million unique visitors, one would think that even before it ballooned to its current size, gaming’s most notorious mega-board would’ve been easy to keep afloat.

But that wasn’t the case. For months the site struggled with advertising, and while its future is currently secured, its owner, Tyler Malka, still has concerns and difficulties in ensuring a constant flow of revenue.

The Problem with Message Boards

“Forums are ridiculously difficult to monetize,” he admitted when I broach the subject. “The click-through rate on forums is abysmal – it’s probably the worst click-through rate – probably a lower click through rate than you get on piracy sites. Those sorts of sites do things to get disingenuous clicks, and we don’t. We have probably one of the lowest click-through rates of any sort of website.”

When Malka first took over the near-death Gaming Age Forums and relaunched them as NeoGAF, the site was merely supported by Google’s easy-to-use AdSense advertisements. These ads are simple, and will take pretty much anyone, from the smallest blogs to the most private forum, but at a cost compared to other advertisers.

“That really wasn’t making any money,” Malka said of the ad publisher, but he still pinned a key problem as the click-through rate on a forum a – symptom of one user being likely to view a metric ton of pages without being any more likely to click on an ad.

“It factors heavily into what sort of advertising revenue you get,” he continued. “Starting out, the site was losing money, but once it sort of reached critical mass in terms of being a major website, then that turned around.”

Revenue grew with GAF, allowing the site to turn a profit for the first time. Even then, Malka had his sights set on replacing Google with a better-paying alternative. If GAF continued to grow alongside flagging revenue, the site could once again be in the red.

Any GAF member will be familiar with the dreaded 500 Internal Server Error, and in order to keep on top of the costs of providing additional servers to manage additional load, a steady flow of revenue was needed. There was a problem, though; once again, NeoGAF’s status as a message board would prove to have a detrimental impact on earning potential.

“There are a lot of concerns with advertising agencies and networks and things like that about unmoderated content on websites,” Malka explained. “With a lot of them it’s against the terms of service to even display ads on those kinds of pages.”

Technically speaking every single page on NeoGAF is user-generated, and this made many advertisers balk at the concept of signing a deal with the site, even though it could offer massive viewership and therefore good earnings for all parties involved.

Even with a hefty moderation team and clear policies on users posting or discussing anything illegal, many top ad publishers simply didn’t want to hear it. While he found it frustrating, Malka admitted that he understands.

“Y’know, someone can say something, and sure the post will be removed eventually and they’ll get banned and everything like that, but in that moment of time, someone is saying something and it hasn’t been screened by anybody, and that could then be associated in some capacity with the advertiser whose ad is being displayed at the top of the page, right? So it’s against the terms of service for many of these ad networks to even be on a forum to begin with.”

Time, effort and growth that advertising agencies couldn’t ignore eventually saw some come round and offer Malka deals for NeoGAF – but even then it has been a difficult process for the site’s one-man administration and sales team.

“It’s really difficult because most of the ad networks on the internet are,” Malka continued. “They serve ads that are not acceptable to me to display on NeoGAF. They aren’t regulated heavily for generating pop-ups, or have non-user-initiated audio, or other questionable content and things like that.

“Ironically, of course, some of these networks don’t want to work with us because of what they perceive as questionable content … and I don’t want to work with a lot of ad networks because of what I perceive to be questionable content displayed in their ad banners.

“Regardless, I test run a lot of these ad networks and most of them I have to drop after a day because there aren’t enough controls for regulating what I don’t want to have on there, or they produce no revenue or something like that. It ends up being limiting in terms of what I can do.”

No Deal

Malka has been offered deals for advertising on NeoGAF that offer a level of guaranteed stability, but he admitted he’d rather take his chances on his own.

“I had an offer from a prominent, high-quality agency,” he admitted, “but it was an agreement where I’d be locked in for two years – more than two years – with a minimum revenue agreement that was, like, below half what I’m currently making.

“Why would I do something like that? I straight-up wouldn’t. In two years, anything can happen. I’d be locked into something ridiculous, and it could potentially sink the website. If costs increase enough and revenue isn’t up to par, I’d have to do something drastic. I don’t want to do something like that. I want to keep NeoGAF completely free to use with minimalist advertisement. I do what I have to in order to facilitate that”.

Many large gaming sites such as Eurogamer or your very own VG247 sign more direct deals that result in more targeted advertising campaigns. The ad skins you see on major websites are the advertiser’s preferred choice now, and though GAF more than has the size to support such ads, fitting those campaigns into Malka’s minimalist vision for the site is something he has found difficult.

“As far as getting direct deals with gaming developers and publishers goes, there is some interest on that level,” he admits. “The big players – and we do need big players for NeoGAF – they mostly want to do site reskins. Not the minimalist banner ad at the top and bottom of the page, which is what we have.”

“They’ve moved on from thinking that is all that relevant. It’s possible to get those sorts of campaigns, and we have gotten those sorts of campaigns, but interest has been decreasing over time. It kind of stopped happening, basically. I’d probably need to hire a sort of dedicated advertising manager position to seek out those sorts of deals and manage them. Right now it’s basically just me running the website, and I don’t have the time in the day to do that sort of thing.”

Malka admitted that with GAF’s costs ever-rising, his hand may be forced to look at compromises in places to keep profit up. He suggested potentially looking into a front-page only skin, designed to hit “people who casually visit the website” rather than the most dedicated members, but he was quick to note that all of these are just potential ideas.

“I’m really – I mean really, really – strict on keeping NeoGAF minimalist,” he said, and reminded me of the stories of the Gaming Age Forums at their worst, filled with pop-ups and malware ads, detailed in part one of this article. “I feel very strongly about not ever letting that sort of scenario happen again. It’s important to me, and it’s basically why I haven’t sold out.”

The Five Million Dollar Question


(I’m running out of images of money Alex, HELP! – Dave)

While advertising companies have struggled to marry GAF with their policies, other companies have had no troubles throwing themselves at the site as potential suitors for a buy-out. Malka explains to me that he’s turned down more than a few buyout offers, saying no to deals that are difficult to believe set against the backdrop of a venture undertaken as a teenager.

“It would change the nature of the website for sure, no matter what assurances were made about how I would retain control over the operation of the site and I would be making all the decisions. When the money is on the line, the person who actually owns the site is making all the decisions,” he told me.

“I could be making a lot more on NeoGAF if I changed the way the site works, but … it’s a conscious decision to avoid that. If someone else has control over the revenue, then they’re going to act in the best interests of the revenue and not of the vision of the site.”

The line of questioning at that point was obvious; how often, who, and is Malka ever tempted? He chuckled as I ask all three at once, and is pleasingly clear and honest in his answers. “On average, I get … I think I would say a buy-out offer on average every two weeks. I’ve been thinking we’d run out of corporations, but maybe not.

“It’s been happening extremely frequently lately, and I generally don’t respond. If I do respond, it’s a polite reply saying that I’m happy with doing what I’m doing, and I’ve had exorbitant offers before, and, y’know, you’re gonna have to do better than that. So let’s just move on, go our separate ways.

“I’ve had some really lucrative offers – $5 million offers,“ he revealed, but the sound of my shock forced him to pause and chuckle again. “Kind of insane, isn’t it? But – I’m passionate about what I do.

“It was about … maybe last year, is when major corporate buy-out offers really started to hit on a regular basis. That’s right around the time that I sort of investigated – out of curiosity – what sort of deal they’re actually offering here, because they talk figures right from the start.

“I investigated; I went through the process a little bit, gave them some information to evaluate – and then I got the – talking about, like, the 5 million dollar range sort of offer.”
“I’m like…” Malka began, and then he took a palpable pause. “Okay, so that’s what I have to turn down.” He laughed.

“When you’re getting into that range – ‘retire comfortably and take care of everybody you care about for the rest of your life’ – sort of money, then you really have to decide what the most important thing to you is. Do you feel like you’ve accomplished all you want to accomplish or not?

“You can keep on doing things, obviously, after cashing out, but you can’t keep doing what… y’know, what you got to that level of success with. Like, I’d still be running NeoGAF, I’d still be in control of it. Eventually I would probably leave it behind and move onto some other project that I would actually have control over again – and I wasn’t really comfortable with making that decision.”

That offer came in the beginning of 2012, Malka said, and he doesn’t regret the decision one bit. NeoGAF has seen somewhere in the region of a 50% increase in traffic since then, he says, and also points at the additional exposure the site is getting, through people like me getting in touch for features such as this and the upcoming GameTrailers TV NeoGAF Documentary.

“You could say that, OK, I was crazy to turn down that kind of offer, but on the other hand, the site has grown tremendously since then, so I would have been crazy to take the offer,” he said.

Seeing the true value

One thing Malka wouldn’t be drawn on is exactly who some of those suitors were, but his explanation did at least offer something of a clue.

“It runs the gamut of all kinds,” he admitted. “Mostly the corporations that see the real value of NeoGAF aren’t ones that focus on the analysis of revenue, y’know, monthly revenue times 12 or 24 is the site worth. It might work as a valuation of a typical website, but I think it’s a ludicrous valuation of NeoGAF.

“NeoGAF is … it’s a strategic asset on some level. By the metrics I looked at, it’s probably the largest English-language video game forum at this point. And it’s not owned by a corporation – it’s just owned by me. So there’s a lot of potential to leverage that – the notoriety, the traffic and its unique position as sort of, like… the hub or nexus of information. On a day-to-day basis, everyone in the press or industry looks to NeoGAF – so it’s a strategic asset.”

“I can go to any website and see something reposted from NeoGAF on the front page,” he said – and he proved it. He opened Polygon, and lo, one of the top stories at the time credits much of its information to a NeoGAF user. Malka laughed at that. He gleefully pointed out that the first comment on the story reads ‘I wish I could get paid to re-post content from NeoGAF.’ I tell him I have been guilty of just this on plenty of occasions; news often breaks first on GAF.

Malka’s point, though, is that NeoGAF’s value comes as much from its status as its statistics.
“A large company could leverage that asset within their own videogame network – their own website network – that sort of thing. That’s where you see the major interest from, and then you see other companies just saying ‘Oh, this site is big. We have money.’ With those guys it’s just like, yeah, okay, whatever. But, yeah – I’m not willing to name any names.”

Malka sees a value in GAF beyond merely how many page impressions and advertising clicks it gets – and that, he said, is why the site remains his passion. “It’s just – the concept of whether you want to play things completely safe or not. In business you’re always taking risks anyways, and I was comfortable taking the risk of continuing to follow my passion.

“When I travelled through Europe last year for four months, I met hundreds of NeoGAF members. There’s so much enthusiasm and appreciation being expressed – not just from people who are just fans, but also from people in the press and in the videogame industry. Not everyone loves the website by any means, but there are enough people that do that you get the sense of doing something worthwhile and important.”

It seems Malka won’t be selling up any time soon. NeoGAF is on track to hit 50 million posts very shortly, and the site’s impressive growth shows no signs of slowing.

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7 Comments

  1. Tavarish

    NeoGAF is hands down best forum that I have ever visited. Quality of discussion is so top notch most of the time and you get that breaking info right from the bat.

    #1 2 years ago
  2. The_Red

    @1
    I think it is the best AND the worst gaming forum at the same time. I haven’t checked GameFAQs much but among other gaming forums, there is nothing quite like GAF.

    Also, thank you Alex for this GAF trilogy. I’d love to see more stuff like this.

    #2 2 years ago
  3. Moonwalker1982

    @2

    You said it right. There are some crazy idiots on that forum, it’s not even funny. There are some serious detectives when it comes to finding the latest news and leaks though.

    #3 2 years ago
  4. Tavarish

    @3 What you describe is bound to happen for every forum in the Internet when they grow large-ish. There will be all kinds of people, but in this game GAF is a lot better than it’s worst parts.

    #4 2 years ago
  5. Gheritt White

    There should be a donate button on the front page.

    #5 2 years ago
  6. Superfrog

    Just read all three parts, great article!

    #6 2 years ago
  7. soqquatto

    as a fellow GAFfer, thanks for your article, especially for this third part. finally something that’s really interesting to read.

    #7 2 years ago

Comments are now closed on this article.

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  • The many uses of Wolfenstein: The Old Blood’s pipe weapon

    Wolfenstein: The Old Blood adds a sick new weapon to BJ’s arsenal: a pipe. In Wolfenstein: The Old Blood, a pipe is not just a pipe. Not only can you bash nazis with it, you can use it to climb walls, reach hatches, and even break through some walls. Plus? You can dual wield it. […]

  • Mortal Kombat X teaser gives first look at Predator

    Mortal Kombat X’s next celebrity guest was teased during the latest Kast. Today’s Mortal Kombat X Kast was mostly about all about Jason, but also included a very brief nod to Predator. You can watch the full livestream to see the tease in situ if you’re really keen, but IGN shared this convenient edit: There’s […]

  • Rock Band 4 has count-ins, drum fills and vocal harmonies

    Rock Band 4 will more closely emulate the feeling of being a real musician with some neat personalisation touches. For Rock Band 4, Harmonix elected to double down on player ownership of their experience rather than technical precision. To this end, it has implemented a number of cool new features. I am wildly envious of […]

  • Yaiba: Ninja Gaiden Z, Lost Planet 3 developer shuttered

    Spark Unlimited has gone down with all hands. The Yaiba: Ninja Gaiden Z and Lost Planet 3 developer has been shuttered and all staff laid off. Chief technical officer John Butrovich confirmed the news in a statement issued to IGN. “Spark Unlimited is closing as a video game developer. The ongoing opportunities for smaller mobile […]

  • PS Now subscription available on PlayStation 3 this month, Vita coming soon

    PlayStation Now’s all you can eat service has finally been dated for PS3. Subscriptions to PS Now, Sony’s cloud-based gaming service, will be available on PS3 from May 12 in the US. The all you can eat package will also be made available on select Bravia TVs and Sony Blu-ray players on the same date. […]

  • GTA 5 is even better with a gravity gun

    GTA 5 modders have made a dream come true, adding a gravity gun to your arsenal of mayhem-causing weaponry. GTA 5 isn’t ready for this. It looks like a heck of a lot of fun, but the poor old Los Santos po po can’t deal with the resulting carnage at all. If Rockstar were ever […]

  • “Mod makers should be able to make money from their creations,” says DOOM creator

    DOOM co-creator John Romero has weighed in on the paid mods debate. Paid mods are a hot issue right now. For years, Valve has been enabling content creators to make money from their work on Counter-strike: Global offensive, Dota 2 and Team Fortress 2, but when it partnered with Bethesda to offer the same for […]

  • Watch WRC driver Kevin Abbring smash through a DIRT Rally challenge

    WRC driver Kevin Abbring has been participating in Dirt Rally’s daily events – and kicking ass. Dirt Rally seems to have ticked one of the most difficult to attain boxes of racing development – creating something professional drivers like to play, and which rewards their years of experience. Codemasters published the video below showing Hyundai […]

  • Mortal Kombat X patch to bring PC version up to console standard

    Mortal Kombat X PC will be fixed tomorrow, NetherRealm has promised. The PC version of Mortal Kombat X has come under fire for poor performance, including stuttering frame rate and bugs as plenty. About 45 minutes into a recent Twitch stream, NetherRealm boss Ed Boon said an update will drop tomorrow to address many of […]

  • Destiny House of Wolves: all new Crucible maps detailed

    Destiny’s House of Wolves DLC will add four new maps to the Crucible, the game’s competitive multiplayer mode. Let’s take a look at all of them. Alex brings you new footage showing all of the four maps that will drop with House of Wolves. He goes over the layout, landmarks, gameplay styles, and other important […]

  • Custom Xbox One Star Wars controllers look very tempting

    Microsoft is celebrating May 4 by showing off concept designs for Star Wars-themed Xbox One controllers. May 4 is of course Star Wars Day and the controller concepts you’re about to see are just that, concepts. Or at least that’s what they said they are. There are four designs and they don’t look very practical. […]

  • Project Cars launch trailer is an anthology of race cars, set to the beats of Deadmau5

    Project Cars comes out this week and there’s just enough time for one last trailer. Project Cars, Slightly Mad Studios’ ambitious racer that has been in development for ages, is finally coming out this week. The racer received plenty of changes throughout its development based on community feedback and the final product will be in […]

  • Star Wars Battlefront dev reveals planet Sullust

    Sullust, a planet that has not been previously shown, will be featured in one of Star Wars Battlefront’s maps. Star Wars Battlefront developer DICE revealed today that planet Sullust will be one of the game’s locations. The planet was mentioned in the films and other Star Wars works, but was only shown today. DICE posted […]

  • Destiny House of Wolves: Tower vendor changes

    House of Wolves will change the inventory of some of Destiny’s vendors and add new roles to others. Here’s everything that has been announced so far. You know that House of Wolves will bring a new social space to the game in the form of The Reef. But did you also know that the good […]

  • Nintendo apologises for Amiibo shortages, will reissue some out-of-stock figures

    Nintendo released a statement today to apologise for fan’s frustrations in finding some Amiibo figures and promised to handle distribution better going forward. Nintendo has been criticised recently for its lack of communication when it comes to new Amiibo figures. Something which has lead fans to not know if certain figures are limited to some […]

  • Halo: MCC “a black eye for us,” Halo 5 won’t suffer the same fate, says franchise director

    The development of Halo: The Master Chief Collection was of an “outrageous complexity,” which was one of the reasons it suffered a horrible launch. None of that will happen with Halo 5: Guardians, according to Frank O’Connor. Frank O’Connor, Halo franchise development director opened up to Xbox Achievements about the difficult task of developing The […]

  • Destiny House of Wolves: weapon Reforging explained

    When House of Wolves drops in a couple of weeks, you’ll be able to change the stats of some in-game weapons. This process is called ‘Reforging’. Alex goes over all the details Bungie revealed about the new Reforging system. This covers the materials you need, the weapons that can be reforged and much more. Make […]

  • GTA 5 PC: control the in-game phone with your iPhone using this mod

    GTA 5′s latest mod lets you control the in-game phone with your real-life iPhone. Reddit user Planetleak wanted to see if he would succeed in getting his iPhone to control the phone in GTA 5. He did it and has a video to prove it. It’s not a mod per-se, but it emulates mouse and […]

  • SoulCalibur dev wants to know fans’ favourite characters for “something huge”

    SoulCalibur developers are probably working on a new game, because they’re asking fans to vote on their favourite characters. Project Soul, the longtime developer of the SoulCalibur series is soliciting feedback on fans’ favourite characters. The developer said as much in a post on its Facebook page. “Calling all SoulCalibur Fans! Project Soul would like […]

  • Jason Voorhees doesn’t look out of place in new Mortal Kombat X trailer

    Jason Voorhees comes to Mortal Kombat X starting tomorrow and it’s time to celebrate his arrival. Jason Voorhees, the first DLC character for Mortal Kombat X has been given the trailer treatment. Jason is part of the game’s Kombat Pack, owners of which can start using him tomorrow, May 5. Being an iconic horror character, […]

  • Dragon Age: Inquisition – Dragonslayer DLC announced, free to all this week

    Dragon Age: Inquisition is getting a multiplayer expansion this week. BioWare has announced that all owners of Dragon Age: Inquisition will receive a new multiplayer expansion, for free. The expansion is called Dragonslayer and it’s centred around fighting dragons, hence the name. Three new playable characters will join the roster as you explore an all-new […]

  • Sonder is still happening, and this is the best news of the week

    Sonder is a really interesting-looking new indie adventure, which I am quite excited to remember exists. We first heard about Sonder in late 2013, when its debut trailer introduced us to a Kamai Media’s ambitious vision. In the intervening months Kamai has been hard at work on its space station management sim slash non-linear narrative […]

  • Twitter axes playable Internet Archive embeds

    The dream has died: Twitter has disabled Internet Archive game embeds. Remember how for a few days you could tweet a link to an a game on the Internet Archive and it was playable direct from that tweet? Well, Twitter has cancelled that. All those tweets now just show links. GamesIndustry suspects it has something […]

  • Lords of the Fallen, Divinity: Original Sin developers will reveal new games at E3 2015

    Lords of the Fallen developer Deck13 and Divinity: Original Sin developer Larian Studios have new projects in the works which will be revealed at E3 2015. Publisher Focus Home Interactive is behind both new games. In a French press release [PDF] spotted by RPG Codex, Focus said it will show off the two unrevealed titles […]

  • Rare game announce expected at E3 2015

    Rare’s new game will be shown off at E3 2015, apparently. Rare hasn’t announced a reveal, and neither has Microsoft, but it looks like the news has slipped out anyway. IGN cites a tweet from Rare creative director Simon Woodroffe in which he says that a new project from Rare designer Gregg Mayles will be […]

  • Batgirl expansion included in $40 Batman: Arkham Knight season pass

    Here’s what you get in the $40 Batman: Arkham Knight season pass. Batman: Arkham Knight’s season pass was announced last week, but apart from the news that it would cost a whopping $40/£33, we didn’t get many details of what it would include. Thankfully, Warner Bros. has since acknowledged the clamour this caused, as players […]

  • Star Wars Day Xbox sale discounts Force Unleashed, Lego games

    Star Wars Day is upon us, and here’s an Xbox sale to mark it. Microsoft is offering discounts on Xbox 360 games to celebrate May 4. From my desk here in Australia the sale is a bit light on content – two Lego games, plus The Force Unleashed and its DLC packs. Your mileage may […]

  • Here’s hoping this tease means we see Mass Effect at E3 2015

    Mass Effect boss Mike Gamble has shared a teaser image, which we’re more than happy to draw speculative conclusions from. The new Mass Effect game in the works at BioWare Edmonton is a mysterious beast. Judging by how long it’s been in development, it feels like we’re about due for a proper reveal, to clear […]

  • Watch almost a whole hour of Wolfenstein: The Old Blood

    Wolfenstein: The Old Blood is almost here. Are you ready for old-school shooter action? Wolfenstein: The Old Blood publisher Bethesda livestreamed almost an hour of the Machine Games shooter recently, and has now uploaded the archive to YouTube. Check it out below: Wolfenstein: The Old Blood launches digitally on PC, PS4 and Xbox One on […]

  • Splatoon lacks voice chat to promote a positive online experience

    Nintendo’s multiplayer game Splatoon will not contain a voice chat option in order to “focus on the positive aspects” of online gaming. Speaking in the latest issue of Edge magazine (thanks, GamesRadar), Splatoon co-director Yusuke Amano said personal experience with negativity in online voice chat was one of the main reasons for excluding the feature. […]

  • D4 on PC: differences from Xbox One version, system specs announced

    D4: Dark Dreams Don’t Die – Season 1 is coming to PC, and Access Games has provided a list of features different from the Xbox One version. We’ve pulled most of the changes off the game’s website and posted them below, along with the PC specs. D4 on PC Kinect gesture input controls replaced with […]

  • The Megalodon returns to Battlefield 4 with the latest CTE patch

    The Megalodon Easter Egg in Battlefield 4 may have been removed earlier this year from Naval Strike, but it has since resurfaced on the CTE with the latest patch. I’d make a Jaws reference, but it’s been done to death. The shark is shown in the video on the Paracel Storm map which was where […]

  • Survival horror game Kodoku has a new work-in-progress trailer

    Kodoku, the survival horror title from Carnivore Studio, has a new work-in-progress video available, showing you how the game is coming along. Announced for PlayStation 4 and Vita back in 2013, the game is slated for release sometime this year, and tasks the player with avoiding mythical Japanese ghosts using only magic and stealth. Thanks, […]

  • Current HoloLens prototype has noticeably “tighter” FoV compared to January build

    Microsoft’s augmented reality headset HoloLens is still very much in the prototype stage, according to various reports out of the Build Conference. Microsoft hasn’t discussed technical specs with the press yet as nothing is set in stone, but during a hands-on at Build, Ars Technica noticed the prototypes had a “x86 processor, 2GB RAM, 802.11ac […]

  • Silent Hills petition asking Konami to continue development has over 50,000 signatures

    A petition to save the Silent Hills game has been formed by fans in the hopes Konami will change its mind and bring the collaboration with Guillermo del Toro back from the dead. Konami confirmed on Monday the Silent Hill remake from film director Del Toro and Metal Gear’s Hideo Kojima had been cancelled, but […]

  • Attack on Titan has a US release date, title changed in EU over copyright claim

    Attack on Titan: Humanity in Chains will be released under a different title in Europe, according to the publisher, and while a release date has been set for North America, the same cannot be said for fans across the pond. According to Atlus, a copyright claim in Europe has forced the company to publish the […]

  • Yooka-Laylee meets final Kickstarter Stretch Goal in less than 24 hours

    The Kickstarter for Playtonic’s Yooka-Laylee sailed beyond its final £1 million ($1.5 million) Stretch Goal overnight, which will allow for a simultaneous release on all announced platforms. Once funded, Yooka-Laylee was slated for release on Linux, Mac, PC, PlayStation 4, Wii U, and Xbox One; however, a simultaneous release on all platforms wasn’t guaranteed unless […]

  • Not a Hero will miss its May 7 release date, but not by much

    Not a Hero will miss its May 7 release date, according to an announcement from Roll7. Not to worry though, it’s only by a week. According to the developer, the delay is due to “having undergone super-secret upgrades to crank shit up to 60fps.” The extra week will provide the additional time needed for tweaking […]

  • Assassin’s Creed, The Crew, Far Cry 4, other Ubisoft titles on sale through the Humble Store

    Ubisoft has put a number of its games on sale through the Humble Store. Franchises Assassin’s Creed and Far Cry are on discount as are single release titles. The list of games on sale are below. For pricing in your region, head over to the Humble Store. Anno 2070 Complete Edition Assassin’s Creed 3 Assassin’s […]

  • Payday 2: Repeater rifle, Peacemaker pistol introduced with The Butcher’s Western Pack

    Overkill Software released the 21st DLC pack for Payday 2 yesterday, titled The Butcher’s Western Pack. The pack will run you $4.99/€4.99 and other digital distribution channels. “For our 21st DLC we go back in time to visit the Wild West and the arsenal it was known for,” said the developers. “With it we’re introducing […]

  • The Yooka-Laylee Kickstarter just launched and has already met its funding goal

    Playtonic Games launched the Kickstarter campaign for Yooka-Laylee at 5pm UK, and in just over 30 minutes it already hit its $270,000 funding goal. You can watch the funding counter continue to roll over through the link. Yooka-Laylee is a 3D platformer where the characters use special moves such as Yooka’s tongue grapple and Laylee’s […]

  • Batch of hi-res Persona 5 screenshots released by PlayStation Japan

    A set of screenshots have been released for Persona 5, and while you’ve seen these before in magazines and on the official website, these are high-res versions. Some will even look familiar to those who watched the first gameplay trailer back in February. The shots were posted over on the PlayStation Japan Persona 5 game […]

  • Is Alien: Isolation getting HTC Vive support?

    Placeholder images for SteamVR icons have been found and it looks like there may be support for Alien: Isolation, so if you enjoy soiling yourself, get psyched! NeoGAF members found a thread on Reddit, where a little rooting around in a Steam directory unearthed the images. The list includes both games and apps, and as […]

  • Xbox Live multiplayer is free this weekend on Xbox 360

    Xbox 360 players in all Xbox Live regions can play multiplayer online for free this weekend. If you are a Silver member, this means you are Golden from May 1-3 and can play multiple games online with your buddies. All you have to do is log-in to Xbox Live.

  • Assassin’s Creed actor Michael Fassbender confirms film production starts September

    The Assassin’s Creed movie will start production this fall, actor Michael Fassbender (Prometheus, 300, X-Men:First Class) as confirmed. Speaking with ComingSoon.net, Fassbender said filming will start in September, which is inline with Ubisoft’s announcement in February. The actor will star in the film alongside Oscar-winning actress Marion Cotillard, both reuniting with their MacBeth director Justin […]

  • Eve Online boss states VR won’t be as big as we think next year

    I don’t think I’m the only one who wants VR to hurry up and manifest into a Sword Art Online-esque reality. Unfortunately, the chief executive officer at the studio behind Eve Online doesn’t think that will be happening any time soon. Talking to Venture Beat, Hilmar Veigar Pétursson touched on his excitement at the prospects […]

  • The Last of Us: Left Behind goes standalone in May on PS3, PS4

    Naughty Dog has announced that The Last of US DLC Left Behind will be released as a standalone experience next month. It can be purchased for both PlayStation 3 and PS4 through the PS Store and a two-hour demo of the Factions multiplayer will also be made available. “The Left Behind standalone game will have […]