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The story of NeoGAF part three: money, money, money

Friday, 17 May 2013 13:07 GMT By Alex Donaldson

Alex Donaldson concludes his discussion with NeoGAF owner Tyler Malka, and discusses the issue of money and how you keep something so big and influential afloat for so long.

If you missed the first two chapters of this discussion, you can catch up on part one here, and part two here.

It was only natural that over the course of our lengthy chat about the ins-and-outs of running a site the size of NeoGAF that money would arise as a topic of conversation. It makes the world go round – as the saying goes – but it also, vitally, keeps websites online.

If you’re running a web server, message boards are traditionally a bit of a thorn in your side. They’re useful tools, of course, but they sap server resources like a monster and are browsed by users in a different way to traditional websites.

The same users who might visit four or five pages per visit on a site like VG247 might visit 20 or 30 pages per visit on a board like NeoGAF, and that is as much a hindrance as it is a help.

With a ridiculous 70 million page views a month being dished out to some 2.6 million unique visitors, one would think that even before it ballooned to its current size, gaming’s most notorious mega-board would’ve been easy to keep afloat.

But that wasn’t the case. For months the site struggled with advertising, and while its future is currently secured, its owner, Tyler Malka, still has concerns and difficulties in ensuring a constant flow of revenue.

The Problem with Message Boards

“Forums are ridiculously difficult to monetize,” he admitted when I broach the subject. “The click-through rate on forums is abysmal – it’s probably the worst click-through rate – probably a lower click through rate than you get on piracy sites. Those sorts of sites do things to get disingenuous clicks, and we don’t. We have probably one of the lowest click-through rates of any sort of website.”

When Malka first took over the near-death Gaming Age Forums and relaunched them as NeoGAF, the site was merely supported by Google’s easy-to-use AdSense advertisements. These ads are simple, and will take pretty much anyone, from the smallest blogs to the most private forum, but at a cost compared to other advertisers.

“That really wasn’t making any money,” Malka said of the ad publisher, but he still pinned a key problem as the click-through rate on a forum a – symptom of one user being likely to view a metric ton of pages without being any more likely to click on an ad.

“It factors heavily into what sort of advertising revenue you get,” he continued. “Starting out, the site was losing money, but once it sort of reached critical mass in terms of being a major website, then that turned around.”

Revenue grew with GAF, allowing the site to turn a profit for the first time. Even then, Malka had his sights set on replacing Google with a better-paying alternative. If GAF continued to grow alongside flagging revenue, the site could once again be in the red.

Any GAF member will be familiar with the dreaded 500 Internal Server Error, and in order to keep on top of the costs of providing additional servers to manage additional load, a steady flow of revenue was needed. There was a problem, though; once again, NeoGAF’s status as a message board would prove to have a detrimental impact on earning potential.

“There are a lot of concerns with advertising agencies and networks and things like that about unmoderated content on websites,” Malka explained. “With a lot of them it’s against the terms of service to even display ads on those kinds of pages.”

Technically speaking every single page on NeoGAF is user-generated, and this made many advertisers balk at the concept of signing a deal with the site, even though it could offer massive viewership and therefore good earnings for all parties involved.

Even with a hefty moderation team and clear policies on users posting or discussing anything illegal, many top ad publishers simply didn’t want to hear it. While he found it frustrating, Malka admitted that he understands.

“Y’know, someone can say something, and sure the post will be removed eventually and they’ll get banned and everything like that, but in that moment of time, someone is saying something and it hasn’t been screened by anybody, and that could then be associated in some capacity with the advertiser whose ad is being displayed at the top of the page, right? So it’s against the terms of service for many of these ad networks to even be on a forum to begin with.”

Time, effort and growth that advertising agencies couldn’t ignore eventually saw some come round and offer Malka deals for NeoGAF – but even then it has been a difficult process for the site’s one-man administration and sales team.

“It’s really difficult because most of the ad networks on the internet are,” Malka continued. “They serve ads that are not acceptable to me to display on NeoGAF. They aren’t regulated heavily for generating pop-ups, or have non-user-initiated audio, or other questionable content and things like that.

“Ironically, of course, some of these networks don’t want to work with us because of what they perceive as questionable content … and I don’t want to work with a lot of ad networks because of what I perceive to be questionable content displayed in their ad banners.

“Regardless, I test run a lot of these ad networks and most of them I have to drop after a day because there aren’t enough controls for regulating what I don’t want to have on there, or they produce no revenue or something like that. It ends up being limiting in terms of what I can do.”

No Deal

Malka has been offered deals for advertising on NeoGAF that offer a level of guaranteed stability, but he admitted he’d rather take his chances on his own.

“I had an offer from a prominent, high-quality agency,” he admitted, “but it was an agreement where I’d be locked in for two years – more than two years – with a minimum revenue agreement that was, like, below half what I’m currently making.

“Why would I do something like that? I straight-up wouldn’t. In two years, anything can happen. I’d be locked into something ridiculous, and it could potentially sink the website. If costs increase enough and revenue isn’t up to par, I’d have to do something drastic. I don’t want to do something like that. I want to keep NeoGAF completely free to use with minimalist advertisement. I do what I have to in order to facilitate that”.

Many large gaming sites such as Eurogamer or your very own VG247 sign more direct deals that result in more targeted advertising campaigns. The ad skins you see on major websites are the advertiser’s preferred choice now, and though GAF more than has the size to support such ads, fitting those campaigns into Malka’s minimalist vision for the site is something he has found difficult.

“As far as getting direct deals with gaming developers and publishers goes, there is some interest on that level,” he admits. “The big players – and we do need big players for NeoGAF – they mostly want to do site reskins. Not the minimalist banner ad at the top and bottom of the page, which is what we have.”

“They’ve moved on from thinking that is all that relevant. It’s possible to get those sorts of campaigns, and we have gotten those sorts of campaigns, but interest has been decreasing over time. It kind of stopped happening, basically. I’d probably need to hire a sort of dedicated advertising manager position to seek out those sorts of deals and manage them. Right now it’s basically just me running the website, and I don’t have the time in the day to do that sort of thing.”

Malka admitted that with GAF’s costs ever-rising, his hand may be forced to look at compromises in places to keep profit up. He suggested potentially looking into a front-page only skin, designed to hit “people who casually visit the website” rather than the most dedicated members, but he was quick to note that all of these are just potential ideas.

“I’m really – I mean really, really – strict on keeping NeoGAF minimalist,” he said, and reminded me of the stories of the Gaming Age Forums at their worst, filled with pop-ups and malware ads, detailed in part one of this article. “I feel very strongly about not ever letting that sort of scenario happen again. It’s important to me, and it’s basically why I haven’t sold out.”

The Five Million Dollar Question


(I’m running out of images of money Alex, HELP! – Dave)

While advertising companies have struggled to marry GAF with their policies, other companies have had no troubles throwing themselves at the site as potential suitors for a buy-out. Malka explains to me that he’s turned down more than a few buyout offers, saying no to deals that are difficult to believe set against the backdrop of a venture undertaken as a teenager.

“It would change the nature of the website for sure, no matter what assurances were made about how I would retain control over the operation of the site and I would be making all the decisions. When the money is on the line, the person who actually owns the site is making all the decisions,” he told me.

“I could be making a lot more on NeoGAF if I changed the way the site works, but … it’s a conscious decision to avoid that. If someone else has control over the revenue, then they’re going to act in the best interests of the revenue and not of the vision of the site.”

The line of questioning at that point was obvious; how often, who, and is Malka ever tempted? He chuckled as I ask all three at once, and is pleasingly clear and honest in his answers. “On average, I get … I think I would say a buy-out offer on average every two weeks. I’ve been thinking we’d run out of corporations, but maybe not.

“It’s been happening extremely frequently lately, and I generally don’t respond. If I do respond, it’s a polite reply saying that I’m happy with doing what I’m doing, and I’ve had exorbitant offers before, and, y’know, you’re gonna have to do better than that. So let’s just move on, go our separate ways.

“I’ve had some really lucrative offers – $5 million offers,“ he revealed, but the sound of my shock forced him to pause and chuckle again. “Kind of insane, isn’t it? But – I’m passionate about what I do.

“It was about … maybe last year, is when major corporate buy-out offers really started to hit on a regular basis. That’s right around the time that I sort of investigated – out of curiosity – what sort of deal they’re actually offering here, because they talk figures right from the start.

“I investigated; I went through the process a little bit, gave them some information to evaluate – and then I got the – talking about, like, the 5 million dollar range sort of offer.”
“I’m like…” Malka began, and then he took a palpable pause. “Okay, so that’s what I have to turn down.” He laughed.

“When you’re getting into that range – ‘retire comfortably and take care of everybody you care about for the rest of your life’ – sort of money, then you really have to decide what the most important thing to you is. Do you feel like you’ve accomplished all you want to accomplish or not?

“You can keep on doing things, obviously, after cashing out, but you can’t keep doing what… y’know, what you got to that level of success with. Like, I’d still be running NeoGAF, I’d still be in control of it. Eventually I would probably leave it behind and move onto some other project that I would actually have control over again – and I wasn’t really comfortable with making that decision.”

That offer came in the beginning of 2012, Malka said, and he doesn’t regret the decision one bit. NeoGAF has seen somewhere in the region of a 50% increase in traffic since then, he says, and also points at the additional exposure the site is getting, through people like me getting in touch for features such as this and the upcoming GameTrailers TV NeoGAF Documentary.

“You could say that, OK, I was crazy to turn down that kind of offer, but on the other hand, the site has grown tremendously since then, so I would have been crazy to take the offer,” he said.

Seeing the true value

One thing Malka wouldn’t be drawn on is exactly who some of those suitors were, but his explanation did at least offer something of a clue.

“It runs the gamut of all kinds,” he admitted. “Mostly the corporations that see the real value of NeoGAF aren’t ones that focus on the analysis of revenue, y’know, monthly revenue times 12 or 24 is the site worth. It might work as a valuation of a typical website, but I think it’s a ludicrous valuation of NeoGAF.

“NeoGAF is … it’s a strategic asset on some level. By the metrics I looked at, it’s probably the largest English-language video game forum at this point. And it’s not owned by a corporation – it’s just owned by me. So there’s a lot of potential to leverage that – the notoriety, the traffic and its unique position as sort of, like… the hub or nexus of information. On a day-to-day basis, everyone in the press or industry looks to NeoGAF – so it’s a strategic asset.”

“I can go to any website and see something reposted from NeoGAF on the front page,” he said – and he proved it. He opened Polygon, and lo, one of the top stories at the time credits much of its information to a NeoGAF user. Malka laughed at that. He gleefully pointed out that the first comment on the story reads ‘I wish I could get paid to re-post content from NeoGAF.’ I tell him I have been guilty of just this on plenty of occasions; news often breaks first on GAF.

Malka’s point, though, is that NeoGAF’s value comes as much from its status as its statistics.
“A large company could leverage that asset within their own videogame network – their own website network – that sort of thing. That’s where you see the major interest from, and then you see other companies just saying ‘Oh, this site is big. We have money.’ With those guys it’s just like, yeah, okay, whatever. But, yeah – I’m not willing to name any names.”

Malka sees a value in GAF beyond merely how many page impressions and advertising clicks it gets – and that, he said, is why the site remains his passion. “It’s just – the concept of whether you want to play things completely safe or not. In business you’re always taking risks anyways, and I was comfortable taking the risk of continuing to follow my passion.

“When I travelled through Europe last year for four months, I met hundreds of NeoGAF members. There’s so much enthusiasm and appreciation being expressed – not just from people who are just fans, but also from people in the press and in the videogame industry. Not everyone loves the website by any means, but there are enough people that do that you get the sense of doing something worthwhile and important.”

It seems Malka won’t be selling up any time soon. NeoGAF is on track to hit 50 million posts very shortly, and the site’s impressive growth shows no signs of slowing.

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7 Comments

  1. Tavarish

    NeoGAF is hands down best forum that I have ever visited. Quality of discussion is so top notch most of the time and you get that breaking info right from the bat.

    #1 2 years ago
  2. The_Red

    @1
    I think it is the best AND the worst gaming forum at the same time. I haven’t checked GameFAQs much but among other gaming forums, there is nothing quite like GAF.

    Also, thank you Alex for this GAF trilogy. I’d love to see more stuff like this.

    #2 2 years ago
  3. Moonwalker1982

    @2

    You said it right. There are some crazy idiots on that forum, it’s not even funny. There are some serious detectives when it comes to finding the latest news and leaks though.

    #3 2 years ago
  4. Tavarish

    @3 What you describe is bound to happen for every forum in the Internet when they grow large-ish. There will be all kinds of people, but in this game GAF is a lot better than it’s worst parts.

    #4 2 years ago
  5. Gheritt White

    There should be a donate button on the front page.

    #5 2 years ago
  6. Superfrog

    Just read all three parts, great article!

    #6 2 years ago
  7. soqquatto

    as a fellow GAFfer, thanks for your article, especially for this third part. finally something that’s really interesting to read.

    #7 2 years ago

Comments are now closed on this article.

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    PlayStation 4′s newly-added suspend/resume feature works with Bloodborne as you’d expect, but only while offline. PlayStation 4 received the long-awaited suspend/resume feature today as part of firmware 2.50, and people are starting to test it out with various games. Bloodborne does work with the feature, but only if you play offline. Playing online is arguably […]

  • This is what Crossy Road looks like in first-person

    Crossy Road is fun and addictive. But in first-person, it’s mostly frightening. YouTube user Andy Front Films likes Crossy Road so much he decided to show off what it would look like in first-person. If crossing roads quickly and watching around for cars and trains, all of this as the camera chases you felt intense […]

  • Take a small behind-the-scenes peek at Mass Effect 4

    BioWare cinematic director Ken Thain has given us a very slim look behind the scenes at some motion capture work from the upcoming Mass Effect game. The upcoming Mass Effect game, whether it ends up being called Mass Effect 4 or not, will most definitely incorporate some form of motion capture work. How do we […]

  • Borderlands: The Handsome Collection – 8GB day one patch on PS4, 16GB on Xbox One

    Day one patches for Borderlands: The Handsome Collection are pretty hefty. Both the PlayStation 4 and Xbox One versions of Borderlands: The Handsome Collection require players to download lots of gigabytes to make the experience as smooth as possible. The PlayStation 4 version has an 8.31GB day one patch. The Xbox One version however has […]

  • Get a PlayStation 4 with Bloodborne and The Last of Us for $435

    If you’ve been waiting for the perfect game to get to buy a PlayStation 4, there’s no better time than the present. Amazon is offering a good PlayStation 4 bundle at the moment. For $434.99, you get a PlayStation 4 console, The Last of Us, and Bloodborne. The Last of Us is of course the […]

  • Upcoming Battlefield Hardline patch to nerf the K10, buff battle rifles

    Battlefield Hardline’s first patch will focus on weapon balance and a few changes have been proposed. Battlefield Hardline lead multiplayer designer Thaddeus Sasser posted a few of the balance changes that the team is considering for the next patch. K10: reduce bullet damage to 33 Saiga and PTR: reduce recoil to bring more in line […]

  • Call of Duty: Black Ops 3 and a new Resident Evil game coming this year, according to research firm

    According to digital games analyst SuperData, a new Resident Evil game is due this fall and that this year’s Call of Duty is Black Ops 3. In its latest report on digital console games, research and analytics firm SuperData revealed that a new Resident Evil is coming this fall. “We anticipate this month’s downturn to […]

  • Bloodborne: you can add gestures to your messages

    As players get deeper into Bloodborne, they keep uncovering so many of its little new additions, including this one. Bloodborne, like all of the Souls games before it, allows players to leave messages for other players. These messages could be used to point players towards impending doom, treasure, or just be sarcastic and witty. What […]

  • PlayStation 4 firmware update 2.50 is now live

    PlayStation 4 firmware update version 2.50 has started rolling out. Reports are coming in saying that Yukimura, PlayStation 4′s firmware 2.50 has been made available to download. The update is clocking in at just 245mb, so get downloading. 2.50 brings with it many new additions, including the suspend/resume feature, backup and restore, accessibility options and […]

  • Harley Quinn DLC for Batman: Arkham Knight is a prequel

    Batman: Arkham Knight’s Harley Quinn pre-order DLC is set before the events of the main game, according to Amazon’s description. Today we learned a few details about the pre-order DLC for Batman: Arkham Knight, namely the Harley Quinn one. According to the description on Amazon, the DLC takes place in the lead-up to the events […]

  • Bloodborne Vicar Amelia summon mystery solved

    Bloodborne players unable to summon near Vicar Amelia: here’s your solution. Bloodborne’s secrets are unfolding by the hour as clever players piece together From Software’s cunning design. Yesterday we reported problems summoning in the Cathedral Ward, before the Vicar Amelia boss fight. It turns out this isn’t a bug – or if it is, it’s […]

  • Steven Spielberg will direct film adaption of Ready Player One

    Steven Spielberg will direct the film adaption of the sci-fi, virtual world, video game themed novel Ready Player One by Ernest Cline. Warner Bros. bought the rights to the film in June 2010 and hired screenwriter Zak Penn to rewrite the previous draft written by Eric Eason, according to Deadline. The book takes place in […]

  • Bloodborne players with PS4 headsets shouldn’t forget about the custom audio

    Here’s a friendly reminder for Bloodborne players with PS4 headsets: be sure to download the Headset Companion App from the PlayStation store if you haven’t already. As previously reported, the game supports a custom Bloodborne audio mode which can be uploaded. It contains custom audio created by developers specifically tuned to enhance the audio. This […]

  • EA explains why FIFA Ultimate Team transfer prices are now platform specific

    EA has posted a blog entry explaining its FIFA Ultimate Team transfer market price ranges which now include platform-specific pricing in order to best the coin sellers. EA said it has implemented the changes to FUT over the last several weeks because it should be “fair and fun for every player,” ultimately coming to the […]

  • Game of Thrones: Episode 3 – The Sword in the Darkness now available

    In case you forgot, Game of Thrones: Episode 3 – The Sword in the Darkness was released today. It is available on Mac, PC, PlayStation 3, PS4, Xbox 360 and Xbox One. The third episode releases on iOS devices and Android tomorrow, March 26. The Sword in the Darkness finds Asher Forrester heading to Mereen […]

  • Bloodborne players are already documenting their crazy antics

    Bloodborne has been available for almost two days now in North America, and already players are posting interesting clips and character customization choices for the game. Below are interesting takes on creating a character and videos of a frustrating death and another full of blood coming from a very painful place – monster or not. […]

  • FIFA Ultimate Team celebrates sixth year in existence with giveaways

    FIFA Ultimate Team is celebrating its sixth year in existence with special events running from today until March 29. According to EA, every FUT fan will be handed one free pack every day, and those who play at least one match in the FUT Birthday Cup will have a chance to win rare “tradable In-Forms” […]

  • Halo Online is a F2P PC game in development exclusively for Russia – video

    Halo Online is a free-to-play game which will launch this spring in Russia, and is in development with Saber Interactive. According the reveal event attended by IGN Russia, the game was designed to run well on lower-end PCs and runs on a modified Halo 3 engine. The game is set on a secret UNSC space […]

  • SteamWorld Dig Xbox One release expected in late May

    SteamWorld Dig is coming to Xbox One, developer Image & Form has announced. A firm release date hasn’t been announced, but the studio expects the title to arrive on the system in late May. “We’re preparing quite an elaborate Easter egg for the Xbox One version – a gaming thing that we really wanted to […]

  • SMITE celebrating first anniversary with a sale on skins, Ultimate God Pack

    Hi-Rez Studios is celebrating the first anniversary of SMITE with a sale. From today through Friday, March 27, the Ultimate God Pack, which includes all current and future Gods, will run you $19.99. Alll individual pre-launch skins are 50% off, and all Gem Packs will award bonus gems. In addition, from March 27-29, all SMITE […]

  • Borderlands 2 has sold around 12 million copies, says Gearbox

    Speaking with Microsoft’s Major Nelson in his podcast, Gearbox Software boss Randy Pitchford stated Borderlands 2 has sold somewhere around the 12 million mark. As of August 2014, it was announced by Take-Two in its financial report the 2012 game had sold-in 10 million units. Pitchford noted in the podcast he learned of the figures […]

  • Broken Age releasing on PS4 and Vita same day as Act 2 on PC

    Double Fine Productions has announced it will release Broken Age on the PlayStation Store next month. Act 2 will also be released on PC. The full Broken Age adventure will release on PlayStation 4 and Vita on April 28 in North America and April 29 in Europe. It features cross-buy and cross-save. Broken Age Act […]

  • Star Citizen earned another $1 million within two weeks – total hits $76 million

    Star Citizen continues its funding streak with backers pumping another $1 million into the game’s development in the last two weeks. The total earned for the space sim has now reached $76 million ($76,015,532 to be exact) with 851,395 backers contributing to the staggering figure. Star Citizen’s latest update was version 1.1 which included two […]

  • Final Fantasy Type-0 HD, Resident Evil Revelations 2 and Battlefield: Hardline top Media Create charts

    Final Fantasy Type-0 HD, Resident Evil Revelations 2 and Battlefield: Hardline were the big ticket debuts during the March 16-2 period in Japan, with each game claiming the top three slots on the Media Create charts, respectively. Final Fantasy Type-0 HD moved 92,094 on PlayStation 4, while Resident Evil Revelations 2 moved 73,373 units on […]

  • You can now learn English or Spanish on Xbox One with the Rosetta App

    Want to learn English or Spanish? Rosetta Stone has an App for that on Xbox One. According to the language teaching firm, Rosetta Stone’s Discover Languages, the new application teaches English and Spanish by way of immersive simulation. Users will virtually travel to learn vocabulary and grammar “necessary for real-world interactions.” Here’s how it works: […]

  • PayDay 2 and PayDay: The Heist have sold over 9 million units combined

    The PayDay franchise is a lucrative IP for Starbreeze and Overkill, as both games combined have sold over 9 million copies as of November 2014. The company has also sold over 8 million paid DLC packages since PayDay 2 was released in 2013 (via NeoGAF). In its Q2 half year report issued in February, net […]

  • Nintendo wants to “surprise” customers with NX, not expand upon existing hardware

    Nintendo president Satoru Iwata has firm wants to “surprise” players with its new NX system. Speaking in an interview with Nikkei, translated by Kotaku, Iwata wouldn’t go into details on the new system, but stated expanding on a current gaming system would be “dull.” “In the past few years, the idea of what [encompasses] a […]

  • Kojima Station show suspended

    In another episode in the the ongoing kerfuffle between Hideo Kojima and Konami, the publisher has suspended the Kojima Station web show. Recent tweets from the newly created Japanese Metal Gear Solid account confirm that Kojima Station will not be broadcast tomorrow, but would not provide a date for the next episode. The Tweets were […]

  • Watch Battle Royale for free this weekend on Xbox Live

    Square Enix is celebrating the launch of Final Fantasy Type-0 HD by offering Xbox Live members in the UK a free rental of Battle Royale. Starting Saturday, March 28 and through Sunday, March 29, Xbox Live members in the UK will be able to rent Battle Royale through the Xbox Video Store, for free. The […]

  • Bloodborne journal, part 1: managing anxiety on the path to the Cleric Beast

    Bloodborne is both like and unlike the Souls games. Brenna descends into Yharnam with reluctance and trepidation. Need help succeeding in Bloodborne? You need our Bloodborne walkthrough and boss guide. Bloodborne isn’t Demon’s Souls or Dark Souls. Let’s get that out of the way right off. I enjoyed both Dark Souls games, but it was […]

  • PS Store Easter sale discounts MGS: Ground Zeroes, Far Cry 4, more

    The Easter Sale is live on the EU PS Store, with Metal Gear Solid 5: Ground Zeroes for less than £10, FIFA 15 Deluxe Edition for £30 and other savings. Some of the PlayStation 3, PS4 and Vita discounts are valid through April 8, other through April 15. PlayStation Plus members can also take an […]

  • Bloodborne video: how to unlock the first shortcut in Old Yharnam

    Here’s a video for Bloodborne players showing a quick way to unlock the first shortcut in Old Yharnam. It also provides a look at things you may have missed in Central Yharnam and The Sewers, courtesy of VaatiVidya. Don’t forget, we have guides posted for the game with more updates coming soon. Bloodborne released in […]

  • Bloodborne issue prevents summons at Vicar Amelia fight

    A Bloodborne bug has prevented players calling on help to take on one of the nasty early bosses. Bloodborne bosses are significantly easier to take down in co-op. Unfortunately, at least one of them is proving difficult to find help for – and not just because not many players have obtained the Small Resonant Bell […]

  • Mass Effect 3 on sale on EU PSN, but not free

    Mass Effect 3 is discounted on the European PSN, but it’s not free. Update 2: The option to add to cart now lets you choose between the free trial or full version. The full version is on sale for £6.49 or £5.84 for PlayStation Plus members. The free trial is of course is still available, […]

  • Elite: Dangerous Race to Elite winners announced, one player makes £10,000

    The winners of Elite: Dangerous’ Race To Elite competition have been announced, with one player receiving the grand prize of £10,000. Back when Elite: Dangerous launched, developer Frontier announced a competition that would award players to first reach Elite rank in trading, exploration, or combat, a prize of £1,000 each. The grand prize – £10,000 […]

  • GTA 5 Online Heists guide: How to make the most money with Special Bonuses and Elite Challenges

    You’re not hitting heists for the good of your health. Here’s how to max cash rewards. Money. GTA Online players love it. Greenbacks are the core of the entire experience, allowing you to buy the best weapons, vehicles and stupid haircuts. Heists, as promised, gives more opportunities than ever to earn serious cash, but once […]

  • PlayStation 4 firmware update 2.50 coming tomorrow

    PlayStation 4 firmware 2.50, codenamed Yukimura, is due for release tomorrow, March 26. Firmware update 2.50 for PlayStation 4 will be launching tomorrow, March 26, Sony has announced. Codenamed Yukimura, the system update is promised to bring suspend/resume feature, trophy sync improvements, accessibility options, and much more. 2.50 has been in beta testing a while […]

  • GTA 5 Online Heists guide: adversary modes, daily objectives, free roam challenges and more

    Heists aren’t the only addition in GTA Online’s latest DLC – there’s a lot of content that can earn you big RP and cash payouts. GTA 5 Online Heists guide: adversary modes, daily objectives, free roam challenges While heists are the talking point and big payoff after more than a year of waiting, there’s a […]

  • Battlefield Hardline: what’s the best Police sniper rifle?

    What’s the best bolt-action, Police sniper rifle for the Professional class in Battlefield Hardline? Let us help you answer that question. As you’re probably aware, Battlefield Hardline weapons are class specific and faction specific. This makes deciding on a good weapon and loadout much harder than it was in Battlefield 4. Which is where Westie […]

  • Evolve 1.3 patch nerfs Wraith, adjusts Kraken

    Evolve is receiving a new patch that aims to put an end to the Wraith’s dominance. Evolve developer Turtle Rock outlined a few of the changes coming in patch 1.3. The patch brings balance changes to the monsters – mainly the Wraith – as well as other various changes to Hunters’ tools based on player […]

  • Bloodborne: watch the opening 40 minutes

    The opening minutes of Bloodborne really do set the stage for what’s to come. They’ll also help you decide if this game is for you. Arekkz Gaming has captured the first 40 minutes of Bloodborne. Complete with the opening cutscene, and the first few obstacles you’ll face. The video is commentary free, so wear headphones […]

  • YouTube will relaunch livestreaming service with focus on eSports and gaming – report

    According to industry sources, Google is preparing to relaunch YouTube’s livestreaming service with a focus on eSports and gaming. According to anonymous sources speaking to TheDailyDot, Google is planning to bring back YouTube’s livestreaming service. The company is said to have started recruiting around 50 engineers with experience in the field, “a pretty big statement […]

  • I think I’m too old for Final Fantasy 15

    Final Fantasy 15 was nine years in the making – and counting. Are we the same people we were in 2006? Final Fantasy 15: Episode Duscae A demo available for PS4 and Xbox One. Offers a couple of hours of gameplay. More if you jump over the borders. Bundled with Final Fantasy 15 Type-0 and […]

  • New multiplayer mode for Splatoon announced

    Nintendo has sent over three screenshots for Splatoon along with information on the Wii U another of the title’s multiplayer modes. Called Ranked Battle, it keeps track of each player’s online ranking. Splat Zones is one of the additional ways to play online in this mode. It differs from Turf War, which is the main […]

  • 2015 WoW Arena World Championship has a $250,000 prize pool

    Blizzard has announced the WoW Arena World Championship will culminate at BlizzCon 2015. World of Warcraft 3v3 Arena teams from around the globe will compete for spot at the 2015 WoW Arena World Championship and for a share in the $250,000 prize pool. Online qualifiers will be held for North America, Southeast Asia, Australia, New […]

  • The Crew two-hour demo now available in US, tomorrow in the UK

    Ubisoft has announced a free trial of its driving MMO The Crew will be available tomorrow, March 25 in the UK. It’s live today in North America. For current players, the Vintage Car Pack and Vintage Live Update, including a new PvP mode, are now available. The Vintage Car Pack included the Chevrolet Corvette C2 […]