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The story of NeoGAF part three: money, money, money

Friday, 17 May 2013 13:07 GMT By Alex Donaldson

Alex Donaldson concludes his discussion with NeoGAF owner Tyler Malka, and discusses the issue of money and how you keep something so big and influential afloat for so long.

If you missed the first two chapters of this discussion, you can catch up on part one here, and part two here.

It was only natural that over the course of our lengthy chat about the ins-and-outs of running a site the size of NeoGAF that money would arise as a topic of conversation. It makes the world go round – as the saying goes – but it also, vitally, keeps websites online.

If you’re running a web server, message boards are traditionally a bit of a thorn in your side. They’re useful tools, of course, but they sap server resources like a monster and are browsed by users in a different way to traditional websites.

The same users who might visit four or five pages per visit on a site like VG247 might visit 20 or 30 pages per visit on a board like NeoGAF, and that is as much a hindrance as it is a help.

With a ridiculous 70 million page views a month being dished out to some 2.6 million unique visitors, one would think that even before it ballooned to its current size, gaming’s most notorious mega-board would’ve been easy to keep afloat.

But that wasn’t the case. For months the site struggled with advertising, and while its future is currently secured, its owner, Tyler Malka, still has concerns and difficulties in ensuring a constant flow of revenue.

The Problem with Message Boards

“Forums are ridiculously difficult to monetize,” he admitted when I broach the subject. “The click-through rate on forums is abysmal – it’s probably the worst click-through rate – probably a lower click through rate than you get on piracy sites. Those sorts of sites do things to get disingenuous clicks, and we don’t. We have probably one of the lowest click-through rates of any sort of website.”

When Malka first took over the near-death Gaming Age Forums and relaunched them as NeoGAF, the site was merely supported by Google’s easy-to-use AdSense advertisements. These ads are simple, and will take pretty much anyone, from the smallest blogs to the most private forum, but at a cost compared to other advertisers.

“That really wasn’t making any money,” Malka said of the ad publisher, but he still pinned a key problem as the click-through rate on a forum a – symptom of one user being likely to view a metric ton of pages without being any more likely to click on an ad.

“It factors heavily into what sort of advertising revenue you get,” he continued. “Starting out, the site was losing money, but once it sort of reached critical mass in terms of being a major website, then that turned around.”

Revenue grew with GAF, allowing the site to turn a profit for the first time. Even then, Malka had his sights set on replacing Google with a better-paying alternative. If GAF continued to grow alongside flagging revenue, the site could once again be in the red.

Any GAF member will be familiar with the dreaded 500 Internal Server Error, and in order to keep on top of the costs of providing additional servers to manage additional load, a steady flow of revenue was needed. There was a problem, though; once again, NeoGAF’s status as a message board would prove to have a detrimental impact on earning potential.

“There are a lot of concerns with advertising agencies and networks and things like that about unmoderated content on websites,” Malka explained. “With a lot of them it’s against the terms of service to even display ads on those kinds of pages.”

Technically speaking every single page on NeoGAF is user-generated, and this made many advertisers balk at the concept of signing a deal with the site, even though it could offer massive viewership and therefore good earnings for all parties involved.

Even with a hefty moderation team and clear policies on users posting or discussing anything illegal, many top ad publishers simply didn’t want to hear it. While he found it frustrating, Malka admitted that he understands.

“Y’know, someone can say something, and sure the post will be removed eventually and they’ll get banned and everything like that, but in that moment of time, someone is saying something and it hasn’t been screened by anybody, and that could then be associated in some capacity with the advertiser whose ad is being displayed at the top of the page, right? So it’s against the terms of service for many of these ad networks to even be on a forum to begin with.”

Time, effort and growth that advertising agencies couldn’t ignore eventually saw some come round and offer Malka deals for NeoGAF – but even then it has been a difficult process for the site’s one-man administration and sales team.

“It’s really difficult because most of the ad networks on the internet are,” Malka continued. “They serve ads that are not acceptable to me to display on NeoGAF. They aren’t regulated heavily for generating pop-ups, or have non-user-initiated audio, or other questionable content and things like that.

“Ironically, of course, some of these networks don’t want to work with us because of what they perceive as questionable content … and I don’t want to work with a lot of ad networks because of what I perceive to be questionable content displayed in their ad banners.

“Regardless, I test run a lot of these ad networks and most of them I have to drop after a day because there aren’t enough controls for regulating what I don’t want to have on there, or they produce no revenue or something like that. It ends up being limiting in terms of what I can do.”

No Deal

Malka has been offered deals for advertising on NeoGAF that offer a level of guaranteed stability, but he admitted he’d rather take his chances on his own.

“I had an offer from a prominent, high-quality agency,” he admitted, “but it was an agreement where I’d be locked in for two years – more than two years – with a minimum revenue agreement that was, like, below half what I’m currently making.

“Why would I do something like that? I straight-up wouldn’t. In two years, anything can happen. I’d be locked into something ridiculous, and it could potentially sink the website. If costs increase enough and revenue isn’t up to par, I’d have to do something drastic. I don’t want to do something like that. I want to keep NeoGAF completely free to use with minimalist advertisement. I do what I have to in order to facilitate that”.

Many large gaming sites such as Eurogamer or your very own VG247 sign more direct deals that result in more targeted advertising campaigns. The ad skins you see on major websites are the advertiser’s preferred choice now, and though GAF more than has the size to support such ads, fitting those campaigns into Malka’s minimalist vision for the site is something he has found difficult.

“As far as getting direct deals with gaming developers and publishers goes, there is some interest on that level,” he admits. “The big players – and we do need big players for NeoGAF – they mostly want to do site reskins. Not the minimalist banner ad at the top and bottom of the page, which is what we have.”

“They’ve moved on from thinking that is all that relevant. It’s possible to get those sorts of campaigns, and we have gotten those sorts of campaigns, but interest has been decreasing over time. It kind of stopped happening, basically. I’d probably need to hire a sort of dedicated advertising manager position to seek out those sorts of deals and manage them. Right now it’s basically just me running the website, and I don’t have the time in the day to do that sort of thing.”

Malka admitted that with GAF’s costs ever-rising, his hand may be forced to look at compromises in places to keep profit up. He suggested potentially looking into a front-page only skin, designed to hit “people who casually visit the website” rather than the most dedicated members, but he was quick to note that all of these are just potential ideas.

“I’m really – I mean really, really – strict on keeping NeoGAF minimalist,” he said, and reminded me of the stories of the Gaming Age Forums at their worst, filled with pop-ups and malware ads, detailed in part one of this article. “I feel very strongly about not ever letting that sort of scenario happen again. It’s important to me, and it’s basically why I haven’t sold out.”

The Five Million Dollar Question


(I’m running out of images of money Alex, HELP! – Dave)

While advertising companies have struggled to marry GAF with their policies, other companies have had no troubles throwing themselves at the site as potential suitors for a buy-out. Malka explains to me that he’s turned down more than a few buyout offers, saying no to deals that are difficult to believe set against the backdrop of a venture undertaken as a teenager.

“It would change the nature of the website for sure, no matter what assurances were made about how I would retain control over the operation of the site and I would be making all the decisions. When the money is on the line, the person who actually owns the site is making all the decisions,” he told me.

“I could be making a lot more on NeoGAF if I changed the way the site works, but … it’s a conscious decision to avoid that. If someone else has control over the revenue, then they’re going to act in the best interests of the revenue and not of the vision of the site.”

The line of questioning at that point was obvious; how often, who, and is Malka ever tempted? He chuckled as I ask all three at once, and is pleasingly clear and honest in his answers. “On average, I get … I think I would say a buy-out offer on average every two weeks. I’ve been thinking we’d run out of corporations, but maybe not.

“It’s been happening extremely frequently lately, and I generally don’t respond. If I do respond, it’s a polite reply saying that I’m happy with doing what I’m doing, and I’ve had exorbitant offers before, and, y’know, you’re gonna have to do better than that. So let’s just move on, go our separate ways.

“I’ve had some really lucrative offers – $5 million offers,“ he revealed, but the sound of my shock forced him to pause and chuckle again. “Kind of insane, isn’t it? But – I’m passionate about what I do.

“It was about … maybe last year, is when major corporate buy-out offers really started to hit on a regular basis. That’s right around the time that I sort of investigated – out of curiosity – what sort of deal they’re actually offering here, because they talk figures right from the start.

“I investigated; I went through the process a little bit, gave them some information to evaluate – and then I got the – talking about, like, the 5 million dollar range sort of offer.”
“I’m like…” Malka began, and then he took a palpable pause. “Okay, so that’s what I have to turn down.” He laughed.

“When you’re getting into that range – ‘retire comfortably and take care of everybody you care about for the rest of your life’ – sort of money, then you really have to decide what the most important thing to you is. Do you feel like you’ve accomplished all you want to accomplish or not?

“You can keep on doing things, obviously, after cashing out, but you can’t keep doing what… y’know, what you got to that level of success with. Like, I’d still be running NeoGAF, I’d still be in control of it. Eventually I would probably leave it behind and move onto some other project that I would actually have control over again – and I wasn’t really comfortable with making that decision.”

That offer came in the beginning of 2012, Malka said, and he doesn’t regret the decision one bit. NeoGAF has seen somewhere in the region of a 50% increase in traffic since then, he says, and also points at the additional exposure the site is getting, through people like me getting in touch for features such as this and the upcoming GameTrailers TV NeoGAF Documentary.

“You could say that, OK, I was crazy to turn down that kind of offer, but on the other hand, the site has grown tremendously since then, so I would have been crazy to take the offer,” he said.

Seeing the true value

One thing Malka wouldn’t be drawn on is exactly who some of those suitors were, but his explanation did at least offer something of a clue.

“It runs the gamut of all kinds,” he admitted. “Mostly the corporations that see the real value of NeoGAF aren’t ones that focus on the analysis of revenue, y’know, monthly revenue times 12 or 24 is the site worth. It might work as a valuation of a typical website, but I think it’s a ludicrous valuation of NeoGAF.

“NeoGAF is … it’s a strategic asset on some level. By the metrics I looked at, it’s probably the largest English-language video game forum at this point. And it’s not owned by a corporation – it’s just owned by me. So there’s a lot of potential to leverage that – the notoriety, the traffic and its unique position as sort of, like… the hub or nexus of information. On a day-to-day basis, everyone in the press or industry looks to NeoGAF – so it’s a strategic asset.”

“I can go to any website and see something reposted from NeoGAF on the front page,” he said – and he proved it. He opened Polygon, and lo, one of the top stories at the time credits much of its information to a NeoGAF user. Malka laughed at that. He gleefully pointed out that the first comment on the story reads ‘I wish I could get paid to re-post content from NeoGAF.’ I tell him I have been guilty of just this on plenty of occasions; news often breaks first on GAF.

Malka’s point, though, is that NeoGAF’s value comes as much from its status as its statistics.
“A large company could leverage that asset within their own videogame network – their own website network – that sort of thing. That’s where you see the major interest from, and then you see other companies just saying ‘Oh, this site is big. We have money.’ With those guys it’s just like, yeah, okay, whatever. But, yeah – I’m not willing to name any names.”

Malka sees a value in GAF beyond merely how many page impressions and advertising clicks it gets – and that, he said, is why the site remains his passion. “It’s just – the concept of whether you want to play things completely safe or not. In business you’re always taking risks anyways, and I was comfortable taking the risk of continuing to follow my passion.

“When I travelled through Europe last year for four months, I met hundreds of NeoGAF members. There’s so much enthusiasm and appreciation being expressed – not just from people who are just fans, but also from people in the press and in the videogame industry. Not everyone loves the website by any means, but there are enough people that do that you get the sense of doing something worthwhile and important.”

It seems Malka won’t be selling up any time soon. NeoGAF is on track to hit 50 million posts very shortly, and the site’s impressive growth shows no signs of slowing.

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7 Comments

  1. Tavarish

    NeoGAF is hands down best forum that I have ever visited. Quality of discussion is so top notch most of the time and you get that breaking info right from the bat.

    #1 2 years ago
  2. The_Red

    @1
    I think it is the best AND the worst gaming forum at the same time. I haven’t checked GameFAQs much but among other gaming forums, there is nothing quite like GAF.

    Also, thank you Alex for this GAF trilogy. I’d love to see more stuff like this.

    #2 2 years ago
  3. Moonwalker1982

    @2

    You said it right. There are some crazy idiots on that forum, it’s not even funny. There are some serious detectives when it comes to finding the latest news and leaks though.

    #3 2 years ago
  4. Tavarish

    @3 What you describe is bound to happen for every forum in the Internet when they grow large-ish. There will be all kinds of people, but in this game GAF is a lot better than it’s worst parts.

    #4 2 years ago
  5. Gheritt White

    There should be a donate button on the front page.

    #5 2 years ago
  6. Superfrog

    Just read all three parts, great article!

    #6 2 years ago
  7. soqquatto

    as a fellow GAFfer, thanks for your article, especially for this third part. finally something that’s really interesting to read.

    #7 2 years ago

Comments are now closed on this article.

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    A month since it was released on digital platforms, Dying Light’s physical release has topped the UK charts. Techland and Warner’s zombie survival game has proven to be one of the big hits of the year so far. It was released on digital formats a month ago but has only just been released on good-old […]

  • GTA 5: that’s some seriously accurate grenade throwing

    Think you can take down a jet plane with a grenade throw? This guy can. In fact, he can do it twice. This is in a variation on the player-created deathmatch “Stunters Versus Snipers” which seem to be all the rage in GTA Online at the moment. One team has a sniper rifle (and grenades) […]

  • Metal Gear Solid 5: Mother Base turns pink in the morning sun

    The Phantom Pain looks nice even when Kojima just takes a quick pic with his phone. Look at that beauty. We get nice reflection in pink at the first gray of dawn. pic.twitter.com/aERTBoZT9z — HIDEO_KOJIMA (@HIDEO_KOJIMA_EN) March 2, 2015 The game doesn’t have a release date yet, which makes us a bit nervous for it […]

  • Dying Light: Underpant Gnomes and 9 other secrets you missed

    Dying Light still has legs – maybe because it’s crammed full of secret things to discover. Ten of those have been highlighted by TerraMantis’ latest YouTube video, including reference to the Underpant Gnomes, guitar lessons, farting zombies and well, we don’t want to spoil it for you. Even if you think you’ve seen everything in […]

  • Resident Evil: Revelations 2 Raid Mode dance gestures are deadly

    Why blind ‘em with science when you could kill ‘em with dance moves? revelations raid When I say Resident Evil: Revelations 2‘s Raid Mode dance gestures are deadly, I’m not being figurative. If you finish the first chapter of Revelations 2 you can unlock Gina for use in Raid Mode. All characters can use gestures […]

  • Dragon Age: Inquisition mod enables male Blackwall romance, terrific joke

    “Male Inquisitors can now scale the wall,” says a clever Redditor. A new Dragon Age: Inquisition mod removes Blackwall’s romantic restrictions, allowing male Inquisitors to chat up the fuzzy-faced warrior. Blackwall doesn’t have any race preferences, so you’re good to go there. Dragon Age: Inquisition romance mods are pretty common by now, and to be […]

  • Destiny: it is possible to solo the Weekly Heroic

    Destiny players willing to faff about with their system clock can solo the Weekly Nightfall if they prefer. The Weekly Heroic is one of Destiny‘s toughest challenges. Responding to player feedback Bungie implemented matchmaking for the Weekly Heroic, but there are players who genuinely prefer to go it alone. There’s now no legitimate way to […]

  • Clayfighter remaster on the way, says Interplay

    A Clayfighter remake is inbound, apparently. Interplay has announced a Clayfighter remaster, combining the content of all past games into one package. Features include: Characters such as Bad Mr. Frosty, Blue Suede Goo, Earthworm Jim, Hoppy, Boogerman, Tiny – and more with over 20 characters total Over 20 familiar environments from the series to duke […]

  • The quickest way to climb in Dying Light

    Dying Light players! Are you sick of picking your way carefully up the sides of tall towers? Have I got a trick for you. The parkour system in Dying Light is okay, but climbing anywhere especially high can be a bit tedious. Enter Jesse Lester, who took a look at the tools available and worked […]

  • Bungie “always” looking at Exotic changes for Destiny updates

    Destiny developer Bungie won’t stop tinkering with Exotic weapons. In Destiny, Exotic weapons are supposed to be the best of the best – and to feel unique. Guns like Ice Breaker and Gjallahorn definitely hit the mark there (although less so when everyone has one), but unfortunately, there are a few that just don’t strike […]

  • Is Uncharted 4′s first trailer a tribute to Crash Bandicoot?

    Uncharted 4′s first proper trailer bears some remarkable similarities to the opening moments of a much earlier Naughty Dog game. Uncharted 4: A Thief’s End has more in common with Crash Bandicoot than you might think. It’s Naughty Dog’s first game on a new console, yes – but if you compare Uncharted 4′s E3 2014 […]

  • Sonic console games will continue, says Iizuka

    Sonic Team leader Takashi Iizuka has said there are no plans to stop making Sonic games. Sonic hasn’t retired from the ranks just yet. “Please rest assured, I personally have no plans to stop making Sonic games for home consoles,” Iizuka told 4Gamer [Japanese]. The comment arose after the site asked if Sonic would become […]

  • Stealth Inc. 2 coming to PSN, apparently

    Stealth Inc. 2: A Game of Clones will soon be available on PlayStation platforms, if a trophy list is to be believed. Stealth Inc. 2 initially launched as a Wii U exclusive, disappointing fans of Curve Studios’ tough action game. We’ve heard nothing to contradict this, but Exophase, a generally reliable source, has dug up […]

  • Runescape developer has an “undisclosed MMO” in the works

    Runescape developer Jagex is working on something new. According to Jagex’s careers page, the developer has a new, unannounced game in the works. Its advertisement for a lead programmer makes explicit mention of an “undisclosed MMO”. The ad mentions the new title is in “the preliminary stages of redefining the cross platform MMORPG genre” and […]

  • Destiny PvP rewards system to be addressed

    Destiny developer Bungie has said it will change the way Crucible rewards work. Destiny players are always complaining about the perfidy of RNGesus, but there’s one area where it particularly hurts: the Crucible. PvP players often receive nothing at all for excellent performances, and sometimes Guardians receive the best drops merely for logging in as […]

  • Azure Striker Gunvolt 2 in the works for 3DS

    Azure Striker Gunvolt is getting a sequel. Azure Striker Gunvolt developer Inti Creates has confirmed that the sidescroller has been popular enough to warrant a second instalment. The sequel will also be released on 3DS, the team said on Facebook. Very little information is available at present, unfortunately. “As time goes on we will have […]

  • Life is Strange Episode 2 not delayed, says developer

    Life is Strange developer Dontnod Entertainment has said the second episode is on track for release this month. I guess it would know. Life is Strange Episode 2 has been expected on March 13, but late last week Square Enix told Destructoid it had been delayed. Dontnod has since denied this report, describing it as […]

  • First SteamVR game reveal is Job Simulator

    Job Simulator is the first game to be announced specifically for SteamVR, Valve’s virtual reality tech. Shoot Many Robots and Aaaaa! For the Awesome! developer Owlchemy Labs is the first team to put its hand up and say it’s worked with SteamVR. In a blog post, the studio unveiled Job Simulator, which will be playable […]

  • HTC, Valve partner for Vive VR headset

    The first SteamVR announce is a headset a manufactured by HTC, the Taiwanese mobile company revealed over the weekend. Valve told us last week it planned to unveil virtual reality hardware at GDC, calling it “SteamVR” at the time. Now HTC has pre-empted Valve by revealing Vive, a headset developed thanks to a collaboration between […]

  • Watch the Evolve Chappie Challenge tomorrow on Twitch

    Sony Pictures Entertainment, 2K and Turtle Rock Studios have announced a tournament being hosted by ESL, which will see Evolve players take on newest movie robot, Chappie. The ESL has teamed up with Twitch for the live 4 on 1 competitive event, and you can watch as it all unfolds tomorrow, March 1 at 3pm […]

  • If you’re attending PAX East, stop and have a look at Necropolis

    We haven’t heard much on Harebrained Schemes’ latest since it was announced in November, but today, the team has seen fit to release some interesting gifs of its a new project, Necropolis. Necropolis is a third-person action rogue-like with procedurally generated which can be “re-rolled mid-playthrough” and is headed to Linux, Mac and PC sometime […]

  • Dragon’s Dogma Online really is lovely, as these screenshots prove

    More Dragon’s Dogma Online screenshots have been released, and this batch is just as lovely as the last gallery we posted. Since this game will likely never leave Japan, the images are a bit of a salt rub for fans of the IP, but hopefully another entry in the series will be released at some […]

  • Action-RPG Death’s Gambit has a classic-Castlevania feel to it

    How would you like to become an agent of Death and rid the world of immortals? Then Death’s Gambit may just be the game for you. Announced by LA-based studio White Rabbit, the action-RPG with platforming elements tasks players with fighting gigantic enemies on an alien, medieval planet. Players will also encounter formidable beasts, knights, […]

  • Modder adds offline co-op into Resident Evil: Revelations 2

    PC users lamenting the lack of local, offline co-op in Resident Evil: Revelations 2 will be pleased to know a modder has remedied the omission. The mod, created by FluffyQuack, adds offline co-op mode to Episode 1 but the only caveat is players will need to use gamepads instead of mouse and keyboard (via Gamespot). […]

  • Number of Steam accounts with Dota 2 installed hits over 42 million

    Dota 2 has seen its installation rate jump 85% year-over-year, resulting in the MOBA now having close to 43 million installations worldwide. The figures were published via a report from video game research and consulting firm EEDAR, which studied Steam accounts daily to better understand the service’s player behavior and title performance. According to statistics […]

  • Nintendo issuing Eon Ticket codes for Pokemon Omega Ruby and Alpha Sapphire

    Nintendo is handing out an Eon Ticket to Pokemon Omega Ruby and Alpha Sapphire owners which will allow them to visit the Southern Island. Once a player arrives, depending on which version of the game they own, Pokemon Latios and Latias are able to be caught. The Eon Ticket was originally issued via StreetPass, but […]

  • Here’s a couple The Witcher 3: Wild Hunt screenshots to brighten your day

    Two images for The Witcher 3: Wild Hunt have surfaced on the game’s Facebook page. Grabbed by Gamekyo, the images show Gerlat and Vesemir chatting with a fellow, and the other shows Geralt riding up to some ruins where some people have been hanged. CD Projekt Red will make an appearance at PAX East next […]

  • Hyrule Warriors Boss Pack DLC contains unlockable character – potential spoilers

    While you already know the next DLC for Hyrule Warriors will allow you to play as the gigantic beast Ganon, there’s a rather humorous unlockable character contained in it as well. Potential spoilers follow below. When the DLC arrived in Japan February 26, YouTuber moccos-tan IsedelicaAs posted a video of the unlockable character, which is […]

  • Star Trek Online players gather on Vulcan to pay respects to Leonard Nimoy

    Star Trek Online players paid tribute to Leonard Nimoy yesterday by gathering around a fountain on Vulcan, the home planet of Spock in the Star Trek series. According to a post by barnacle999 on reddit, when he logged into the MMO “there were around 20 full instances and several partial,” culminating in around 1000 players […]

  • Dark Souls 2: Scholar of the First Sin gameplay video shows invasion of The Forlorn

    A new Dark Souls 2: Scholar of the First Sin gameplay video has been released, and provides the viewer with a look at the NPC invader system. Watch below as The Forlorn hunts down the player through the game with “with deadly skill and tenacity.” He even teams up with other enemies, making your fight […]

  • Visual upgrade for Wasteland 2, improved modding tools in the works

    A visual upgrade and improved mod tools are in the works for Wasteland 2, according to a blog post from inXile Entertainment. The upgrades will come about as the game’s codebase is migrated from Unity 4.5 to Unity 5. “A major benefit of moving to Unity 5 is that 5 will include many of the […]

  • Battlefield Hardline brings “Hollywood crime drama” to single-player campaign

    In the fifth developer diary for Battlefield Hardline, the team discusses how it’s bringing “Hollywood crime drama” to the shooter’s single-player campaign. The video was released a couple of days ago, so apologies are in order if this has been posted already, but I promise I searched the site and never found it. Visceral Games […]

  • Masquerada: Songs and Shadows is a pause for tactics isometric RPG coming in 2016

    Masquerada: Songs and Shadows is a 2.5D isometric RPG, built in the vein of Baldur’s Gate and Dragon Age in the works at Withing Hour Studios. The game allows the player to pause combat to plan party tactics. “Set in the Venetian-inspired fantasy city of Ombre where rare masks are the key to casting magic, […]

  • Underworld Ascendant surpasses Kickstarter goal

    Underworld Ascendant which was launched on Kickstarter earlier this month, has met its  $600,000 funding goal. With six days left 10,786 backers pledged $610,541 In light of being funded, the team has also switched up the stretch goals as bit, as you can see in the image below. The studio, OtherSide Entertainment, is fronted by Paul Neurath, […]

  • Latest Evolve patch fixes progress and save game data loss on Xbox One

    A patch for Evolve has been released on Xbox One which fixes lost progress and save game data users had reported. The patch also fixes an issue with shadows and flashlight, makes incremental improvements to matchmaking, invites, and rejoining, and there were progressions balance changes. “The issue with lost progress and saved games was mostly […]

  • Online servers for Ridge Racer Unbounded shut down in Europe

    Online functionality for Ridge Racer Unbounded is no longer available, Namco Bandai Europe has announced. Solo mode and the track editor are still playable, minus the sharing options. Ridge Racer Unbounded was released on PC, PlayStation 3 and Xbox 360 in March 2013. Thanks, MCV.

  • OlliOlli will be a cross-buy title on 3DS and Wii U

    Curve Digital has announced OlliOlli will be a cross-buy title when it releases on 3DS and Wii U. The Roll7 title will be the first third-party title to offer the functionality on the systems. OllliOlli will be released on the eShop March 5 The game launches on Nintendo’s eShop on March 5th, followed by Xbox […]

  • Darkbeast electrifies latest Bloodborne video

    The latest Bloodborne video shows off another monster in the game. This one is Darkbeast and he’s full of electricity. The video is the last of IGN’s month-long coverage of the title.

  • Future Assassin’s Creed games will have greater focus on modern timeline

    Ubisoft plans to focus more on modern timelines in future Assassin’s Creed games, the company suggested during its latest community livestream. During the Twitch stream, one of the lead writers for the Assassin’s Creed series, Darby McDevitt, said the modern timeline for Brotherhood’s town of Monteriggioni could inspire future development. “That only came about because […]

  • Fruit Ninja Kinect 2 is coming to Xbox One next month

    Halfbrick has announced Fruit Ninja Kinect 2 for Xbox One will release next month. The mobile title made its way onto Xbox 360 garnering 1 million downloads as of March 2012. It has a new multiplayer mode for up to four players with Battle and Party modes along with a new progression system. An announcement […]

  • New GTA 5 PC screens – shit the bed!

    Rockstar has pumped out 15 new screens for the PC version of Grand Theft Auto 5. Don’t touch them, because they’re electric. And if you touch them, you’ll get shocked. The PC version of GTA 5 has been delayed until April 14, which both sucks and blows. BUT! There’s a new trailer coming between now […]

  • Sony Japan accidentally erases 20th Anniversary PS4 contest entries

    Sony Japan has accidentally erased all information obtained from PlayStation owners who entered to win a 20th Anniversary PlayStation 4. Those who purchased PlayStation 3, PS4, Vita or Vita TV between December 4 – January 15 were handed a calendar with a code which entered them into the contest. Somehow, all data collected from the […]

  • Hearthstone datamine suggests Blackrock Mountain expansion on the way

    Hearthstone’s next update may be based on World of Warcraft’s Molten Core raid, if datamined information posted on Hearthpwn is spot-on. According to files mined from the latest patch, three new cosmetic card backs are on the way, one of which is called Molten Core. The data suggests that pre-ordering the Blackrock Mountain expansion will […]

  • Using Battlefield Hardline single-player gadgets increases your metagame rewards

    Gadgets contained in Battlefield Hardline’s campaign mode have been detailed, and each provides the player with various ways in which to solve crimes. According to design director Scott Warner, one way to “diffuse” a conflict when confronted with criminal activity is to flash your badge and ordering the criminal to freeze. Putting your gun on […]

  • Mortal Kombat X video is all about story mode, new characters

    After promising a new Mortal Kombat X reveal “soon”, NetherRealm Studios has made good on said promise by releasing the story trailer. The video shows parts of the story mode featuring Mileena, which takes place 25 years after the events of 2011′s Mortal Kombat. Outworld has become a larger threat and new fighters joining the […]

  • Destiny’s shotgun and pulse rifle buffs mean it’s time to rethink your load-out

    Destiny’s most-ignored weapons got major boosts this week. It’s time to start thinking about how to work them into your set-up. Even if you’re used to using scout rifles and sniper rifles as a general loud-out (neither class was touched by 1.1.1), the buffs to pulse rifles and shotguns should make you rethink your contextual […]