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The story of NeoGAF part three: money, money, money

Friday, 17 May 2013 13:07 GMT By Alex Donaldson

Alex Donaldson concludes his discussion with NeoGAF owner Tyler Malka, and discusses the issue of money and how you keep something so big and influential afloat for so long.

If you missed the first two chapters of this discussion, you can catch up on part one here, and part two here.

It was only natural that over the course of our lengthy chat about the ins-and-outs of running a site the size of NeoGAF that money would arise as a topic of conversation. It makes the world go round – as the saying goes – but it also, vitally, keeps websites online.

If you’re running a web server, message boards are traditionally a bit of a thorn in your side. They’re useful tools, of course, but they sap server resources like a monster and are browsed by users in a different way to traditional websites.

The same users who might visit four or five pages per visit on a site like VG247 might visit 20 or 30 pages per visit on a board like NeoGAF, and that is as much a hindrance as it is a help.

With a ridiculous 70 million page views a month being dished out to some 2.6 million unique visitors, one would think that even before it ballooned to its current size, gaming’s most notorious mega-board would’ve been easy to keep afloat.

But that wasn’t the case. For months the site struggled with advertising, and while its future is currently secured, its owner, Tyler Malka, still has concerns and difficulties in ensuring a constant flow of revenue.

The Problem with Message Boards

“Forums are ridiculously difficult to monetize,” he admitted when I broach the subject. “The click-through rate on forums is abysmal – it’s probably the worst click-through rate – probably a lower click through rate than you get on piracy sites. Those sorts of sites do things to get disingenuous clicks, and we don’t. We have probably one of the lowest click-through rates of any sort of website.”

When Malka first took over the near-death Gaming Age Forums and relaunched them as NeoGAF, the site was merely supported by Google’s easy-to-use AdSense advertisements. These ads are simple, and will take pretty much anyone, from the smallest blogs to the most private forum, but at a cost compared to other advertisers.

“That really wasn’t making any money,” Malka said of the ad publisher, but he still pinned a key problem as the click-through rate on a forum a – symptom of one user being likely to view a metric ton of pages without being any more likely to click on an ad.

“It factors heavily into what sort of advertising revenue you get,” he continued. “Starting out, the site was losing money, but once it sort of reached critical mass in terms of being a major website, then that turned around.”

Revenue grew with GAF, allowing the site to turn a profit for the first time. Even then, Malka had his sights set on replacing Google with a better-paying alternative. If GAF continued to grow alongside flagging revenue, the site could once again be in the red.

Any GAF member will be familiar with the dreaded 500 Internal Server Error, and in order to keep on top of the costs of providing additional servers to manage additional load, a steady flow of revenue was needed. There was a problem, though; once again, NeoGAF’s status as a message board would prove to have a detrimental impact on earning potential.

“There are a lot of concerns with advertising agencies and networks and things like that about unmoderated content on websites,” Malka explained. “With a lot of them it’s against the terms of service to even display ads on those kinds of pages.”

Technically speaking every single page on NeoGAF is user-generated, and this made many advertisers balk at the concept of signing a deal with the site, even though it could offer massive viewership and therefore good earnings for all parties involved.

Even with a hefty moderation team and clear policies on users posting or discussing anything illegal, many top ad publishers simply didn’t want to hear it. While he found it frustrating, Malka admitted that he understands.

“Y’know, someone can say something, and sure the post will be removed eventually and they’ll get banned and everything like that, but in that moment of time, someone is saying something and it hasn’t been screened by anybody, and that could then be associated in some capacity with the advertiser whose ad is being displayed at the top of the page, right? So it’s against the terms of service for many of these ad networks to even be on a forum to begin with.”

Time, effort and growth that advertising agencies couldn’t ignore eventually saw some come round and offer Malka deals for NeoGAF – but even then it has been a difficult process for the site’s one-man administration and sales team.

“It’s really difficult because most of the ad networks on the internet are,” Malka continued. “They serve ads that are not acceptable to me to display on NeoGAF. They aren’t regulated heavily for generating pop-ups, or have non-user-initiated audio, or other questionable content and things like that.

“Ironically, of course, some of these networks don’t want to work with us because of what they perceive as questionable content … and I don’t want to work with a lot of ad networks because of what I perceive to be questionable content displayed in their ad banners.

“Regardless, I test run a lot of these ad networks and most of them I have to drop after a day because there aren’t enough controls for regulating what I don’t want to have on there, or they produce no revenue or something like that. It ends up being limiting in terms of what I can do.”

No Deal

Malka has been offered deals for advertising on NeoGAF that offer a level of guaranteed stability, but he admitted he’d rather take his chances on his own.

“I had an offer from a prominent, high-quality agency,” he admitted, “but it was an agreement where I’d be locked in for two years – more than two years – with a minimum revenue agreement that was, like, below half what I’m currently making.

“Why would I do something like that? I straight-up wouldn’t. In two years, anything can happen. I’d be locked into something ridiculous, and it could potentially sink the website. If costs increase enough and revenue isn’t up to par, I’d have to do something drastic. I don’t want to do something like that. I want to keep NeoGAF completely free to use with minimalist advertisement. I do what I have to in order to facilitate that”.

Many large gaming sites such as Eurogamer or your very own VG247 sign more direct deals that result in more targeted advertising campaigns. The ad skins you see on major websites are the advertiser’s preferred choice now, and though GAF more than has the size to support such ads, fitting those campaigns into Malka’s minimalist vision for the site is something he has found difficult.

“As far as getting direct deals with gaming developers and publishers goes, there is some interest on that level,” he admits. “The big players – and we do need big players for NeoGAF – they mostly want to do site reskins. Not the minimalist banner ad at the top and bottom of the page, which is what we have.”

“They’ve moved on from thinking that is all that relevant. It’s possible to get those sorts of campaigns, and we have gotten those sorts of campaigns, but interest has been decreasing over time. It kind of stopped happening, basically. I’d probably need to hire a sort of dedicated advertising manager position to seek out those sorts of deals and manage them. Right now it’s basically just me running the website, and I don’t have the time in the day to do that sort of thing.”

Malka admitted that with GAF’s costs ever-rising, his hand may be forced to look at compromises in places to keep profit up. He suggested potentially looking into a front-page only skin, designed to hit “people who casually visit the website” rather than the most dedicated members, but he was quick to note that all of these are just potential ideas.

“I’m really – I mean really, really – strict on keeping NeoGAF minimalist,” he said, and reminded me of the stories of the Gaming Age Forums at their worst, filled with pop-ups and malware ads, detailed in part one of this article. “I feel very strongly about not ever letting that sort of scenario happen again. It’s important to me, and it’s basically why I haven’t sold out.”

The Five Million Dollar Question


(I’m running out of images of money Alex, HELP! – Dave)

While advertising companies have struggled to marry GAF with their policies, other companies have had no troubles throwing themselves at the site as potential suitors for a buy-out. Malka explains to me that he’s turned down more than a few buyout offers, saying no to deals that are difficult to believe set against the backdrop of a venture undertaken as a teenager.

“It would change the nature of the website for sure, no matter what assurances were made about how I would retain control over the operation of the site and I would be making all the decisions. When the money is on the line, the person who actually owns the site is making all the decisions,” he told me.

“I could be making a lot more on NeoGAF if I changed the way the site works, but … it’s a conscious decision to avoid that. If someone else has control over the revenue, then they’re going to act in the best interests of the revenue and not of the vision of the site.”

The line of questioning at that point was obvious; how often, who, and is Malka ever tempted? He chuckled as I ask all three at once, and is pleasingly clear and honest in his answers. “On average, I get … I think I would say a buy-out offer on average every two weeks. I’ve been thinking we’d run out of corporations, but maybe not.

“It’s been happening extremely frequently lately, and I generally don’t respond. If I do respond, it’s a polite reply saying that I’m happy with doing what I’m doing, and I’ve had exorbitant offers before, and, y’know, you’re gonna have to do better than that. So let’s just move on, go our separate ways.

“I’ve had some really lucrative offers – $5 million offers,“ he revealed, but the sound of my shock forced him to pause and chuckle again. “Kind of insane, isn’t it? But – I’m passionate about what I do.

“It was about … maybe last year, is when major corporate buy-out offers really started to hit on a regular basis. That’s right around the time that I sort of investigated – out of curiosity – what sort of deal they’re actually offering here, because they talk figures right from the start.

“I investigated; I went through the process a little bit, gave them some information to evaluate – and then I got the – talking about, like, the 5 million dollar range sort of offer.”
“I’m like…” Malka began, and then he took a palpable pause. “Okay, so that’s what I have to turn down.” He laughed.

“When you’re getting into that range – ‘retire comfortably and take care of everybody you care about for the rest of your life’ – sort of money, then you really have to decide what the most important thing to you is. Do you feel like you’ve accomplished all you want to accomplish or not?

“You can keep on doing things, obviously, after cashing out, but you can’t keep doing what… y’know, what you got to that level of success with. Like, I’d still be running NeoGAF, I’d still be in control of it. Eventually I would probably leave it behind and move onto some other project that I would actually have control over again – and I wasn’t really comfortable with making that decision.”

That offer came in the beginning of 2012, Malka said, and he doesn’t regret the decision one bit. NeoGAF has seen somewhere in the region of a 50% increase in traffic since then, he says, and also points at the additional exposure the site is getting, through people like me getting in touch for features such as this and the upcoming GameTrailers TV NeoGAF Documentary.

“You could say that, OK, I was crazy to turn down that kind of offer, but on the other hand, the site has grown tremendously since then, so I would have been crazy to take the offer,” he said.

Seeing the true value

One thing Malka wouldn’t be drawn on is exactly who some of those suitors were, but his explanation did at least offer something of a clue.

“It runs the gamut of all kinds,” he admitted. “Mostly the corporations that see the real value of NeoGAF aren’t ones that focus on the analysis of revenue, y’know, monthly revenue times 12 or 24 is the site worth. It might work as a valuation of a typical website, but I think it’s a ludicrous valuation of NeoGAF.

“NeoGAF is … it’s a strategic asset on some level. By the metrics I looked at, it’s probably the largest English-language video game forum at this point. And it’s not owned by a corporation – it’s just owned by me. So there’s a lot of potential to leverage that – the notoriety, the traffic and its unique position as sort of, like… the hub or nexus of information. On a day-to-day basis, everyone in the press or industry looks to NeoGAF – so it’s a strategic asset.”

“I can go to any website and see something reposted from NeoGAF on the front page,” he said – and he proved it. He opened Polygon, and lo, one of the top stories at the time credits much of its information to a NeoGAF user. Malka laughed at that. He gleefully pointed out that the first comment on the story reads ‘I wish I could get paid to re-post content from NeoGAF.’ I tell him I have been guilty of just this on plenty of occasions; news often breaks first on GAF.

Malka’s point, though, is that NeoGAF’s value comes as much from its status as its statistics.
“A large company could leverage that asset within their own videogame network – their own website network – that sort of thing. That’s where you see the major interest from, and then you see other companies just saying ‘Oh, this site is big. We have money.’ With those guys it’s just like, yeah, okay, whatever. But, yeah – I’m not willing to name any names.”

Malka sees a value in GAF beyond merely how many page impressions and advertising clicks it gets – and that, he said, is why the site remains his passion. “It’s just – the concept of whether you want to play things completely safe or not. In business you’re always taking risks anyways, and I was comfortable taking the risk of continuing to follow my passion.

“When I travelled through Europe last year for four months, I met hundreds of NeoGAF members. There’s so much enthusiasm and appreciation being expressed – not just from people who are just fans, but also from people in the press and in the videogame industry. Not everyone loves the website by any means, but there are enough people that do that you get the sense of doing something worthwhile and important.”

It seems Malka won’t be selling up any time soon. NeoGAF is on track to hit 50 million posts very shortly, and the site’s impressive growth shows no signs of slowing.

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7 Comments

  1. Tavarish

    NeoGAF is hands down best forum that I have ever visited. Quality of discussion is so top notch most of the time and you get that breaking info right from the bat.

    #1 2 years ago
  2. The_Red

    @1
    I think it is the best AND the worst gaming forum at the same time. I haven’t checked GameFAQs much but among other gaming forums, there is nothing quite like GAF.

    Also, thank you Alex for this GAF trilogy. I’d love to see more stuff like this.

    #2 2 years ago
  3. Moonwalker1982

    @2

    You said it right. There are some crazy idiots on that forum, it’s not even funny. There are some serious detectives when it comes to finding the latest news and leaks though.

    #3 2 years ago
  4. Tavarish

    @3 What you describe is bound to happen for every forum in the Internet when they grow large-ish. There will be all kinds of people, but in this game GAF is a lot better than it’s worst parts.

    #4 2 years ago
  5. Gheritt White

    There should be a donate button on the front page.

    #5 2 years ago
  6. Superfrog

    Just read all three parts, great article!

    #6 2 years ago
  7. soqquatto

    as a fellow GAFfer, thanks for your article, especially for this third part. finally something that’s really interesting to read.

    #7 2 years ago

Comments are now closed on this article.

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    Dragon’s Dogma Online looks pretty rad – an undesirable quality in a game unlikely to come west, from our perspective. The first Dragon’s Dogma trailer was released this afternoon; admire its beauty below. The free to play online RPG was announced for PC, PlayStation 3 and PS4 overnight, but Capcom doesn’t intend to bring it […]

  • Xenoblade Chronicles X map about five times the size of last game’s

    Xenoblade Chronicles X is not a small game. This week’s Famitsu has a feature on Xenoblade Chronicles X giving some details on Monolith Soft’s next RPG and first Wii U game. According to Siliconera‘s translation of reports on the feature, the game’s map is about five times the size of that in Xenoblade Chronicles. The […]

  • Take on Mars expected to hit beta in April

    Take on Mars, the space sim from Bohemia Interactive will soon be reader for wider consumption. According to a new Take on Mars development roadmap, the sim will go into beta at the start of April, with full release expected in June. The project is currently available via Steam early Access, but between now and […]

  • Can you guess the next Mortal Kombat X character reveal from this fatality audio clip?

    Mortal Kombat X will have at least one very liquid-sounding fatality. NetherRealm is revealing Mortal Kombat X’s cats one character at a time, and has promised a new reveal during a community Twitch stream tomorrow. It also provided the following teaser video – it’s audio only, and apparently taken from a fatality sequence. What’s your […]

  • Nintendo Creators Program now recruiting YouTubers

    Nintendo has opened a Creators Program designed to ensure creators get a slice of ad revenue from videos featuring Nintendo assets. The Nintendo Creators Program will launch on May 27, but is currently in beta and taking registrations. This is Nintendo’s answer to the knotty question of YouTubers making money on videos featuring its assets […]

  • Xbox Live issues under investigation

    Can’t sign into Xbox Live? Microsoft is on the case. Xbox 360 and Xbox One users report being unable to sign in to Xbox Live. Microsoft is already aware of and working on the problem. “Our team is hard at work right now trying to get this resolved. Thank you for staying patient while we […]

  • Make money from your non-Valve mods with Steam Workshop

    Valve has opened the money-making side of Steam Workshop to third-party titles, giving enterprising modders more ways to make money. Steam now hosts curated Workshops for Dungeon Defenders: Eternity and Chivalry: Medieval Warfare, the first non-Valve games to support the scheme. What that means is that community members can create, vote on and eventually even […]

  • Check out DmC: Devil May Cry’s new manual lock-on

    DmC: Devil may Cry developer Ninja Theory has released a video showing off the new, controversial lock-on mode. The new manual lock-on is causing quite a stir, although its reception is probably better than the white-wigged Dante who makes fans even more upset than the original makeover. “The primary purpose of this video is to […]

  • Dragon Quest Heroes looks pretty fun

    Dragon Quest Heroes is yet another Omega Force take on an existing property – like Hyrule Warriors or the One Piece games. And it looks pretty sweet. We haven’t heard much from Dragon Quest Heroes here in the west because it hasn’t been confirmed for release outside Japan. This isn’t terribly surprising as we still […]

  • Square Enix to reveal new PS4 game this weekend

    Square Enix is doing something pretty mysterious right now. The Final Fantasy publisher is teasing something called Project Code Z. The project, which Square Enix is tweeting about in Japanese, English and German, is due for reveal at Tokaigi 2015 on Saturday. It’s a PS4 game, but that’s all we know. There’s a website you […]

  • Tetris has crowned its first known western Grand Master

    Tetris fans have a new western champion. Tetris is one of those gaming obsessions that goes much deeper than you might expect. For example, did you know that some versions of the game assess your performance and over you the chance to become a “grand master”? Turns out that’s a thing, and according to Polygon […]

  • Ken Levine’s next game teased as “sci-fi-ish” small, open-world RPG

    A series of tweets from BioShock creator Ken Levine has shed a sliver of light upon his next project. According to Levine he and his team are considering something a bit sci-fi and contemplating first-person mode. The team is developing the game for PC with a large in scope, expandable, systems-based narrative where more can […]

  • Become a lynx in new Shelter 2 trailer

    Shelter 2 casts players in the role of a lynx, which makes for quite a different experience to the badger of the first game. The first Shelter game had you evading predators, but in the second, you becomes one yourself. That doesn’t mean there are no dangers to face, of course. Judging by the trailer […]

  • Why King of Fighters 13 isn’t coming back to Evo

    Evo, the premiere western fighting game tournament, has dropped support for a few previously favoured titles. King of Fighters 13 had a loyal following, but isn’t featured in the Evo 2015 line-up. “Many things go into what games makes it to Evo, but the most obvious one is, ‘Is the community playing this game?’” Evo […]

  • An average Evolve match takes less than ten minutes

    Evolve players are pretty quick at hunting each other down. Evolve developer Turtle Rock has released an infographic brimming with statistics garnered from its recent beta test. One of the key takeaways is that all three monsters, and all four classes, are working as intended – their performance in game matches Turtle Rock’s designs. If […]

  • Super Mario Amiibo can be pre-ordered on Nintendo UK, Mario and Peach sold out

    The latest set of Amiibo in the Super Mario series is now available for pre-purchase through the Nintendo UK Store. Each of the following sports a red base and will run you £10.99: Bowser, Luigi, Mario, Peach, Toad and Yoshi. It looks like Peach and Mario are both sold out, though. All six can be […]

  • The Music of League of Legends Vol. 1 free to download now

    League of Legends has excellent music, and now you can have it too. The Music of League of Legends Vol. 1 collects 15 tracks from the MOBA’s history, and is available for free. You can grab the music from iTunes, Google Play or via direct download. Tere’s an example track below to get you in […]

  • Super Bowl 49 update arrives on Madden NFL Mobile

    With Super Bowl 49 occurring this coming Sunday, February 1, EA Sports has updated Madden NFL Mobile with new feature enhancements and Super Bowl-themed Live Events. Updates include: League vs League Tournaments Obstacle Course Super Bowl Bonus Players Tom Brady and Richard Sherman Super Bowl Legends Super Bowl Moments Upgraded Auction House The Super Bowl […]

  • See Super Smash Bros.’ unused custom moves

    Super Smash Bros. was originally intended to have 16 custom moves per character. The final version of Super Smash Bros. only features 12 custom moves per fighter, but Nintendo left animations for some of the cut moves in place. A Youtuber called RED has dug these cut mvoes out of the brawler’s code, and displayed […]

  • The Witcher 3: Wild Hunt contains 16 hours of sex scene mo-cap data

    Sex is nothing new to the The Witcher games, and The Witcher 3: Wild Hunt is no exception. In fact, it contains 16 hours of sex scene motion capture data. Giggity. There’s a reason for the bedroom dalliances though, as Geralt is a flesh and blood human, or a modified human at any rate, with […]

  • Here’s the launch trailer for Fahrenheit: Indigo Prophecy Remastered

    A launch trailer for Fahrenheit: Indigo Prophecy Remastered has been released after an Amazon listing was revealed for it over the weekend. Key upgrades include: High-definition Graphics — All of the in-game textures have been meticulously recreated in HD for mobile and desktop. Widescreen Support – A true widescreen (not cropped) view strengthens the game’s […]

  • The open beta for Battlefield Hardline will be dated tomorrow

    The exact dates as well as more information on the Battlefield Hardline open beta will be shared tomorrow. This is according to the latest blog post from developer Visceral Games. “We’ll share the exact dates and info on the Battlefield Hardline open beta tomorrow,” wrote Visceral boss Steve Papoutsis. “Stay tuned, thanks again, and keep […]

  • Upcoming Hearthstone patch to apply balance change to Undertaker

    An upcoming Hearthstone patch will apply a balance change to the Undertaker card, Blizzard has announced. After the release of Goblins vs Gnomes, Blizzard said it kept an “eye on the state of game balance” as more matches were played using the additional cards. Released with The Curse of Naxxramas, Undertaker is considered an overly […]

  • February Games with Gold offers up Brothers: A Tale of Two Sons

    The free games on offer in February via Xbox Live Games with Gold have been announced. Xbox Live Gold members on Xbox One can download #IDARB during February. Xbox 360 users can grab Brothers: A Tale of Two Sons from February 1-15, when it will be replaced by Sniper Elite V2 from February 16 -28. […]

  • Kinguin blames unidentified Russian for deactivated Far Cry 4 keys

    Third-party game key seller Kinguin is issuing refunds to those who found their games deactivated through Ubisoft’s Uplay service. Customers which purchased keys for Assassin’s Creed: Unity, Far Cry 4, The Crew and Watch Dogs are affected. Kinguin said 4,600 customer tickets were submitted over the last 72 hours and 35 out of 3,400 of […]

  • Video Unlimited to be re-branded as PlayStation Video starting in February

    Like Music Unlimited, Sony’s Video Unlimited service is being replaced and re-branded PlayStation Video. PlayStation Video will become part of PlayStation Network to streamline digital services for the over 64 million PSN users. PlayStation Video and PlayStation Music will be added to PSN which is already a destination point for the PlayStation Store, PlayStation Plus, […]

  • Spotify arrives on PlayStation Music this spring, Music Unlimited closing

    Spotify will launch on PlayStation Network this spring as part of a new music destination called PlayStation Music. PlayStation Music is a replacement for Music Unlimited, and those with a PSN account can link to Spotify which can be used just for music, or when playing games on PlayStation 4. Existing playlists from current Spotify […]

  • Closed beta for Alone in the Dark: Illumination starts tomorrow

    The private beta period for Alone in the Dark: Illumination starts on January 29. Those who pre-order the game via Steam, will automatically be included in the beta, enabling them to provide feedback on the first campaign in single-player mode. An additional beta period will be announced in the weeks leading up to launch. The […]

  • Majora’s Mask Special Edition New 3DS XL available once more on UK store

    UK residents who want to get their hands on the shiny Majora’s Mask Special Edition New 3DS XL can once again pre-purchase it through the Nintendo UK Store. If you want one, you better hurry because units will likely go rather fast. Only one per customer is allowed, and once you drop £209.99 on it, […]

  • Nintendo Q3: 1.9M New 3DS models sold, Wii U lifetime sales hit 9.2M

    New 3DS XL has sold 1.3 million units as of December 31, 2014, Nintendo announced in its Q3 financial results today. New 3DS moved 580,000 units by the end of the same period. Lifetime sales of both systems combined total a little under 1.9 million. Combined global sales for current 3DS models available in Europe […]

  • Call of Duty: Advanced Warfare’s exo zombies reanimate a familiar format

    Advanced Warfare’s exo suits manage to bring an undead format back to life. Dave Cook welcomes zombies back to Call of Duty. “The challenges start to spike early so seasoned zombie slayers needn’t worry about being coddled.” Call of Duty: Advanced Warfare’s first DLC went live this week, dropping four very solid maps for multiplayer […]

  • YouTube app and Maps will be removed from PS Vita

    Sony said that it will end support for the YouTube and Maps apps, as well as remove the “near” feature in an upcoming firmware update. Sony has revealed that a system update releasing in March will remove the Maps app and prevent the “near” feature from obtaining location address or display maps, making it redundant. […]

  • There is a Destiny loot cave Easter egg in Dying Light

    Dying Light is the latest game to take a jab at Destiny by having its own loot cave. Destiny’s infamous loot cave has been recreated in Dying Light, sort of. Of course the loot cave in Dying Light is only an Easter egg and doesn’t actually net you any loot. Instead, upon entering it, you […]

  • Resident Evil: Revelations 2 supports co-op in story mode, but only offline

    You can play the campaign of Resident Evil: Revelations 2 in co-op, but not online. 4gamer spoke to producers of Resident Evil: Revelations 2 and made out with a few details concerning story, setting and more. The site confirmed that while you will be able to switch between characters in the single player, and have […]

  • The Witcher 3 may have a permadeath “Insanity” mode

    Although not yet confirmed, The Witcher 3: Wild Hunt developer CD Projekt RED is working on a difficulty mode dubbed “Insanity” that will delete your save if you die. During Monday’s Twitch stream, the developer took a few questions from the chat and we’ve got a bunch of answers. There are many interesting little bits […]

  • Dragon Age: Inquisition is the most successful launch for BioWare, based on sales

    Dragon Age: Inquisition is responsible for the most successful launch in developer BioWare’s history, according to EA. During last night’s EA Q3 2015 earnings call, the publisher said that Dragon Age: Inquisition was the most successful launch for developer BioWare. Today, we get a bit more detail. “In particular, Dragon Age: Inquisition had by far […]

  • Here’s a walkthrough of one mission from Far Cry 4 Hurk Deluxe DLC

    Far Cry 4′s latest DLC pack, Hurk Deluxe, seems like good fun, judging from this video. The Hurk Deluxe Pack was released today on all platforms. It comes with five new missions. The video below takes a look at the “Call of the Wild” mission. In the walkthrough you’ll get to see some of the […]

  • Battlefield Hardline beta date confirmed on Xbox Store

    The beta date for Battlefield Hardline has popped up on the Xbox Store, confirming the rumoured date. The listing for the Battlefield Hardline beta is available for anyone to see right now on the Xbox Store. Granted, it’s for Xbox 360, but unless EA is starting this beta early on Xbox 360, this will pretty […]

  • GTA player flies jets backwards in impressive stunts

    Doing stunts with jets in GTA 5 can be impressive, but it’s nothing like flying them backwards. Making videos of your jet stunts has become too mainstream. Which is why the latest video from YouTube channel GTA5Videos is all about defying that. The video below features some insane stunts mostly done by flying jets backwards, […]

  • CoD: Advanced Warfare balance patch out, System Hack nerfed, HBRa3 buffed

    The latest patch to Call of Duty: Advanced Warfare is here with some major changes to game balance. Making good on the promise to nerf System Hack, developer Sledgehammer Games has released the latest patch to Advanced Warfare to do just that, and much more. The patch is out now on Xbox platforms, with PlayStation […]

  • Grinding three purples in Borderlands: The Pre-Sequel may crash your game [UPDATE]

    Update: Gearbox Software has announced there’s currently a hot-fix in place for Borderlands: The Pre-Sequel as a temporary solution to crashes caused with the DLC update. Until a permanent fix can be made, the hotfix should correct crashing issues. All will be fixed in the next major game update. Original Story A bug that snuck […]

  • Havoc maps up the tempo for Call of Duty: Advanced Warfare

    Dave Cook dons his Exo suit to find the new Havok DLC maps a great change of pace for Call of Duty: Advanced Warfare. Given that Call of Duty: Advanced Warfare places great emphasis on verticality, it’s little wonder that Sledgehammer Games has designed the first of its four DLC map packs with elevation and […]

  • G2A responds to deactivated Far Cry 4 keys debacle

    G2A, one of the third-party sellers that were named in the ongoing episode of deactivated Far Cry 4 keys has decided to release a statement. G2A is a well known third-party key sellers online. Most users know it through its sponsorship deals with many YouTube and Twitch channels. The service sells keys both through its […]

  • Petroglyph’s Victory resurfaces with Korean co-developer

    End of Nations, Mytheon and Grey Goo developer Petroglyph Games seems to have salvaged a stalled project. Victory popped up back in early 2013 after Trion Worlds took End of Nations in-house. Petroglyph’s attempt to crowdfund the unusual strategy title ended in iniquity, but it vowed to do whatever it could to bring the game […]

  • Far Cry 4 Hurk Deluxe DLC now available

    Far Cry 4′s latest DLC pack adds new story missions and a pile of new weapons. Far Cry 4: Hurk Deluxe is now available on PC and Xbox platforms, and is rolling out to the PSN in line with local network updates. The pack bundles five story missions, including Yak Farm, Blood Ruby and Hurk’s […]

  • Yes, Resident Evil: Revelations 2 has microtransactions

    Resident Evil: Revelations 2 has microtransactions, but thankfully they’re not as outrageous as initial reports suggested. The subject of Resident Evil: Revelations 2′s microtransactions arose earlier today with reports filtering out of a European press event that you’ll be able to pay to keep playing after your character dies. The ramifications of this are pretty […]

  • Play mini-games to unlock Magicka 2 content

    Magicka 2 publisher Paradox Interactive has invited fans to earn in-game rewards by playing other games. The Magicka website will host various mini-games in the build up to Magicka 2′s launch later this year on PC and PS4. Playing these games controbutes to a community score total which will eventually unlock in-game content as well […]

  • Deactivated Far Cry 4 keys were purchased through Origin

    Far Cry 4 owners who found their games deactivated without warning may be surprised to learn where they came from. Many copies of Far Cry 4 purchased through third-party re-sellers have been deactivated without notice. Although resellers affected by the deactivations argued that they had made authorised purchases, Ubisoft has denied this. The publisher told […]

  • Will Assassin’s Creed visit Japan in 2016?

    The next Assassin’s Creed game after Victory may finally bring ninja and assassins together. An Assassin’s Creed fan has spotted what certainly looks like a heavy hint that the next game after Victory will be set in Japan. Ubisoft forums member Cornik22 was looking through the Assassin’s Creed 4: Black Flag official art book when […]

  • Resident Evil HD modder aims to restore original, terrible voice acting

    Resident Evil and its early sequels are justifiably famous for their simply dire voice acting. Some Resident Evil fans feel they just can’t enjoy the experience of exploring Umbrella facilities if someone isn’t talking at them with absolutely no regard for pacing, content or tone. As a result, modder Bunny has stepped up to the […]

  • Record iPhone sales drive Apple to revenue spike

    The iPhone is still going strong – in fact, it’s selling better than ever. Apple has announced its financial results for the quarter ending December 27 2014, exceeding expectations with a 29.5% increase in revenues to $74.6 billion. This was a new record for the company. One of the key factors in this spike is […]

  • HoloLens has “mind-blowing” potential for games, says Microsoft CEO

    Microsoft’s VR wearable HoloLens is going to be great for games, according to CEO Satya Nadella. Speaking to investors, Nadella made Microsoft’s entertainment plans for the device explicit. “It’s also getting clearer how the games people love today will evolve to mind-blowing experiences in the future when designed for the mixed reality that Windows 10 […]