Activision’s market share hit 19.5% in 2012, Call of Duty top franchise last seven years

Thursday, 16 May 2013 16:32 GMT By Stephany Nunneley

As part of its slide presentation to investors during its financial results yesterday, Ubisoft revealed its current market share among boxed game compared to competitors Activision, Take-Two and Microsoft. It seems that during FY2012, Activision had the highest share with 19.5% of the boxed market cornered.

Ubisoft collected the information using GfK Chart Track, Nielsen and NPD figures. The publishers with a higher market share in 2012 compared to 2011 were Activision, Ubisoft, Take-Two, and Microsoft, respectively.

Market share 2012; 2011 in parenthesis, via GI International:

  • Activision 19.5% (15.7%)
  • Electronic Arts 18.4% (19.7%)
  • Ubisoft 11.2% (8.8%)
  • Nintendo 10.8% (12.4%)
  • Take-Two 6.4% (4.8%)
  • Microsoft 5% (4.8%)
  • Sony 3.5% (5.3%)
  • THQ 3.3% (4.9%)
  • Warner Bros. 3.3% (3.7%)
  • Capcom 2.4% (1.2%)

The slide also showed the Call of Duty series at number one in worldwide sales for the 2005-2012 period, despite EA having six on the list.

The top 20 franchises of the period combine PC, PS3, Wii and Xbox 360 formats, and are as follows:

  1. Call of Duty
  2. Mario
  3. FIFA
  4. Wii Fit (includes hardware)
  5. Assassin’s Creed
  6. Guitar Hero
  7. Halo
  8. Madden NFL
  9. The Sims
  10. Need for Speed
  11. Battlefield
  12. Just Dance
  13. Rock Band
  14. Mario Kart Wii
  15. Lego
  16. Grand Theft Auto
  17. World of Warcraft
  18. WWE
  19. Elder Scrolls
  20. Sonic

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