Activision’s market share hit 19.5% in 2012, Call of Duty top franchise last seven years

Thursday, 16th May 2013 16:32 GMT By Stephany Nunneley

As part of its slide presentation to investors during its financial results yesterday, Ubisoft revealed its current market share among boxed game compared to competitors Activision, Take-Two and Microsoft. It seems that during FY2012, Activision had the highest share with 19.5% of the boxed market cornered.

Ubisoft collected the information using GfK Chart Track, Nielsen and NPD figures. The publishers with a higher market share in 2012 compared to 2011 were Activision, Ubisoft, Take-Two, and Microsoft, respectively.

Market share 2012; 2011 in parenthesis, via GI International:

  • Activision 19.5% (15.7%)
  • Electronic Arts 18.4% (19.7%)
  • Ubisoft 11.2% (8.8%)
  • Nintendo 10.8% (12.4%)
  • Take-Two 6.4% (4.8%)
  • Microsoft 5% (4.8%)
  • Sony 3.5% (5.3%)
  • THQ 3.3% (4.9%)
  • Warner Bros. 3.3% (3.7%)
  • Capcom 2.4% (1.2%)

The slide also showed the Call of Duty series at number one in worldwide sales for the 2005-2012 period, despite EA having six on the list.

The top 20 franchises of the period combine PC, PS3, Wii and Xbox 360 formats, and are as follows:

  1. Call of Duty
  2. Mario
  3. FIFA
  4. Wii Fit (includes hardware)
  5. Assassin’s Creed
  6. Guitar Hero
  7. Halo
  8. Madden NFL
  9. The Sims
  10. Need for Speed
  11. Battlefield
  12. Just Dance
  13. Rock Band
  14. Mario Kart Wii
  15. Lego
  16. Grand Theft Auto
  17. World of Warcraft
  18. WWE
  19. Elder Scrolls
  20. Sonic




    7 years??

    Surely, that should get some kind of killstreak reward! Go CoD!

    #1 1 year ago
  2. ps3fanboy

    mario and wii-fit on that list, this cant be legit…

    #2 1 year ago
  3. Samoan Spider

    @2 Oh shit, did you just figure out that your personal tastes have fuck all to do with consumerism in the rest of the world? Ouch, that sucks.

    #3 1 year ago
  4. ps3fanboy

    @3 if you cant restraint yourself from acting like an idiot, you should not post here, just saying.

    #4 1 year ago
  5. Ireland Michael

    It’s a pity they can’t make a single other thing of worth.

    #5 1 year ago
  6. JGMR

    The masses have a BAD TASTE.

    #6 1 year ago
  7. Samoan Spider

    @4 Well that’s advice I would suggest you heed judging by almost everything you say around here. You’re not known for a balanced attitude with your Sony penis waving in every. single. thread. ever!
    But just out of interest, why can’t those being on the list be legit? They’re HUGE sellers everywhere.

    Edit: @6 Yeah, that too :)

    #7 1 year ago
  8. Ireland Michael

    @7 You’re wasting your breath on him. He doesn’t care. He just wants a reaction, which is exactly what you’re giving him.

    #8 1 year ago
  9. Gheritt White

    What about Sega, Square Enix and Konami?

    #9 1 year ago
  10. Mjorh

    Activision ain’t deserve this without a doubt undoubtedly !

    #10 1 year ago
  11. Ireland Michael

    @9 SEGA barely has a penny to call its own anymore, sadly.

    #11 1 year ago
  12. OlderGamer

    Yeah when people point to Sega as an example of what Nintendo should do, ya have to laugh. Software only isn’t what people sometimes think it is.

    #12 1 year ago

    Hey, I’ve just realised that ‘No IPs’ Microsoft beat Sony in 2012…

    Now how did that happen, eh?

    #13 1 year ago
  14. dizzygear

    @12 Not every company would make the same boneheaded mistakes Sega makes. Releasing Resonance of Fate shortly after FFXIII, The way they handled Valkyria Chronicles, Panzer Dragoon for kinect, English Phantasy Star Online 2 still MIA, the PS3 port of Bayonetta, Anarchy Reigns delayed for no reason… and the list goes on.

    I’ll always have soft spot for Sega since i grew up on their consoles but sometimes its painful to watch them destroy themselves and IP’s under their wing.

    #14 1 year ago
  15. OlderGamer

    Kind of a funny thing really. For all of the noise that gets made over Sony IPs, they don’t seem to sell as much as some folks might think. I don’t see Uncharted on that list, or LBP, or anything else. And yeah MS improved market share while Sony lost some compared to last year.

    I agree dizzy, I loved Sega for years. Just saying that having your own platform to promote your games is, imo, a solid boon for Nintendo right now. The Gameboys sell very well, and even if WiiU turns out to be another N64 or GC, I bet they still move a lot of first party software on it. When they stop selling their first party stuff, I bet Nintendo goes Multiplat.

    #15 1 year ago
  16. Samoan Spider

    @13 I didn’t want to get shouted down by the usual fan boys but yeah, that piqued my interest too!

    #16 1 year ago
  17. Lengendaryboss

    Simple Sony’s game lineup for 2012 bombed, now 2011 was a killer year for gaming from a sales perspective plus a gaming perspective my POV. 2013 should be better since the game lineup is killer.

    #17 1 year ago

    @15, 16:

    Yeah, on top of that, both Nintendo and MS both have platform exclusive franchises in the top 20 since 2005. (Even Sonic is there!)

    Sony misses out, again.


    Yeah, lets hope the next gen launch titles are good.

    #18 1 year ago
  19. fihar

    That and the fact that Halo 4 came out that year.
    Sony tend to spread out though, while MS focuses on major franchises.
    To be honest, I don’t think that either Uncharted or God of War can match the sheer power of Halo.

    #19 1 year ago
  20. Lengendaryboss

    Saleswise sure, the only thing that comes close is GT add in some other franchises and its about equal. But without Halo launching this year (offically at least, May 21st will prove that though) , i think Sony has a chance to beat its percentage from 2011 and MS, but not that much.

    #20 1 year ago

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