E3 remains “extraordinarily relevant, vital to the industry,” says ESA

Wednesday, 15th May 2013 15:41 GMT By Stephany Nunneley

Every year when E3 is announced, the subject of whether it is still relevant or not seems to come up. This year is no different, and according to Entertainment Software Association senior vice president of communications Rich Taylor, the event is relevant enough to be slated for the Los Angeles Convention Center through 2016.

Speaking with GI International, Taylor said he has been with the ESA for six years now, and the topic of relevancy is always broached by various sectors.

“I think the show answers the question itself both through the level of attendance and participation, from the news that comes out of it, and it remains extraordinarily… not just relevant, but vital to the industry, and vital to those who want to share news through the billions of impressions that come out of it,” he said.

“Right now, the overwhelming finding is where we are now is a really positive sweet spot. I think people really are fairly thrilled about what we have now and the model we have now, the size we have now, the timing we have now. That seems to be where the model will sit for the foreseeable future.

Taylor said the ESA is keeping up with changing industry trends, and E3 2013 will feature an Online Mobile Gaming Pavilion in order for the devices to have room to shine in a sea of PC, console, and core gaming experiences.

E3 2013 takes rune June 11-13.



  1. Goffee

    A series of webcasts from the hardware companies and developers/publishers would do just fine thanks. That’d get rid of the need for stupid stunts, false clapping, and since there’s little ability to ask hard questions, there’s no need for the press to go (since they play the games at dedicated events throughout the year anyway).

    Really not needed now!

    #1 2 years ago
  2. wishdokta

    Agreed partly only.
    It’s the easiest way to get to gathered gamers in one place. That’s why for instance I don’t get why Microsoft is going to spoil the bombs a couple days ahead of E3.

    I do hope it is going to return to normal once new hardware is out. E3 with press conferences is like tree decorations on Christmas. It would still be a tree, but well..

    #2 2 years ago
  3. ps3fanboy

    but not that extraordinarily relevant and vital to nintendo and their wii-utanic… it’s a fact.

    #3 2 years ago
  4. fihar

    No, not anymore.
    The pre-E3 conference still holds some relevance I suppose, but the actual event itself doesn’t.

    E3 fancy themselves as the Cannes for Video Games, but the level of professionalism on display is staggeringly low compared to Cannes.

    #4 2 years ago
  5. FeaturePreacher

    It’s completely relevant. How else are the bloggers going to get there annual outrage at attractive ladies doing there job. Plus it’s a great place to introduce new peripherals, especially those from 3rd parties. Moreover, it gets the attention of the mainstream so the non-hardcore know what to buy for their hardcore acquaintances.

    #5 2 years ago
  6. Francis O

    PS3fanboy – Is Vita sinking on that Wii-utanic as well? How many times are you going to use that lame nick-name?

    #6 2 years ago
  7. Reddpayn

    Well, after all e3 is almost better than christmash ;)

    #7 2 years ago

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