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Guild Wars 2 microtransaction sales “consistent and strong”, says NC Soft

Tuesday, 14th May 2013 09:16 GMT By Dave Cook

Guild Wars 2 publisher NC Soft has discussed the “consistent and strong” performance of the MMO’s in-game gem transactions, suggesting that when stacked against sales of the game itself, digital revenue is driving the game onward.

PCGamesN reports that during NC Soft’s Q1 financial call, managing director Nah Seong Chan highlighted the game’s microtransaction sales, and said, “It is difficult for us to talk about the specifics in this area because it is a business issue… but when compared to our initial expectation in terms of the box sales and the item sales, we have seen very consistent and strong performance in this area, and we do believe that we will be consistent going forward.”

It’s positive news given that long-tail revenue is what keeps games like Guild Wars 2 afloat for many years. Chan’s statement comes after NC Soft’s recent financial report suggested that sales of the MMO have started to flatten, suggesting that there’s no room for alarm just yet, or at all.

We’ll keep an eye on how the game’s digital sales progress moving forward.

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6 Comments

  1. GrimRita

    Im a little surprised at this. The gem store in GW2 is so lacking in variety right now and the lack of updates are a worry. I spent a fortune when I started playing but after a 4 month break, returned. I think they have only added like 3 items, hardly any new armour sets.

    On the other hand, look at SWTOR – they are always updating their market with stupid packs and regular armour sets(even those pinched from NPCs) to keep interest (and revenue) coming in.

    I am all for MTs but I am yet to find a game that comes close to the brilliance of League of Leagues in this field.

    #1 1 year ago
  2. viralshag

    And some people think MTs isn’t what gamers want…

    #2 1 year ago
  3. GrimRita

    I think gamers do, however – in limited console games like COD/BF3/Mass effect etc etc? I cant see it. Unless you’re a total fool who has money to waste!

    With online games such as MMOs, gamers probably see it as an investment into their character. Where with the games I have mentioned, its just a short term cash splash until COD 100 comes out. Waste of money! lol

    #3 1 year ago
  4. ps3fanboy

    so Guild Wars2 have gone microtransaction, thats sad to hear. i played Guild Wars1 and after finishing the main part. all these expansion packs that arrived looked just like a grind, so didnt buy any of them. just glad i didn’t get Guild Wars2, microtransaction sucks big time. it just prof that Guild Wars wasn’t meant to be longer than one game…

    #4 1 year ago
  5. SplatteredHouse

    @4 There’s a difference between ftp+microtransactions as a business model, and aesthetic/services microtransactions, such as GW2 uses.

    #5 1 year ago
  6. GrimRita

    @4 – you also forget that GW2 is free to play and doesnt have a subscription fee. So this is how they make their money and given their MT roll out I am shocked they have made much at all

    #6 1 year ago

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