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PS4 marketing push leaked, slogan is “greatness awaits” – rumour

Friday, 10th May 2013 11:56 GMT By Dave Cook

PlayStation 4 is set to get a big marketing push courtesy of Sony, featuring Killzone: Shadow Fall, Destiny and the slogan “Greatness awaits”.

Siliconera has posted what appears to be part of a commercial script, said to have emerged from the company orchestrating the campaign.

The script supposedly reads, “Who are you not to be great? You, with the imagination of a brilliant child and the powers of an ancient god.

“Who are you to be ordinary? You, who could get away with murder, or raise the dead…” As the guy says this the buildings start to look damaged.

“Who are you to be anonymous? You, whose name should be spoken in reverent tones or in terrified whispers.

“Who are you to be afraid? You, who can serve as judge and jury while hoarding infinite lives.

“Who are you to be a slave to the past? You who can travel time like the oceans and rewrite history with a single word.

“Who are you to deny greatness? If you would deny it to yourself, you deny it to the entire world.”

“Greatness awaits.

“PlayStation.”

Sure sounds like a Sony ad doesn’t it? Check out the details over at Siliconera and let us know what you think below.

Thanks CVG.

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14 Comments

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  1. orakaa

    Not. Simple. Enough.
    Damn, they really didn’t learn from their previous campaigns, did they?

    To me the only good PlayStation advertising they released those last years was the “Long Live Play for Michael”. Aimed at gamers, shows iconic characters. Brilliant. Now THAT would have been a good launch spot for PS4
    http://www.youtube.com/watch?v=a4kyvs9KjFk

    #1 1 year ago
  2. Da Man

    Typical pompous, tacky marketing for demented nerds over videogames and decent online.

    #2 1 year ago
  3. KrazyKraut

    @1
    Could you please stop posting these bad videos?`tia

    #3 1 year ago
  4. Zarckan

    Looks fakes. A Sony employee would not spell PlayStation incorrectly…

    #4 1 year ago
  5. Goffee

    Who are you not to be great? Sony 2013

    Do I Not Like That? Graham Taylor 19xx

    #5 1 year ago
  6. redwood

    *facepalm* pretty soon. kaz and tretton’s medication list, and holiday plans will be “leaked” too

    #6 1 year ago
  7. dizzygear

    @2 Personally i think Sony’s best add was the double life one.

    http://www.youtube.com/watch?v=6Bqq38WZctA

    But these days i almost never see adds for Sony’s consoles or games on TV outside of promotional stuff on Discovery or something.

    #7 1 year ago
  8. Talkar

    “You, who can serve as judge and jury”
    New Judge Dredd announced! xD

    #8 1 year ago
  9. kaffikjelen

    Of course, one does not become great by playing a video game. One may do well according to the rules of the video game, but greatness is hardly the correct description for that.
    Now I’m not buying a PS4.

    #9 1 year ago
  10. Joe Musashi

    They should just get a collection of pre-PS4 announce Kaz gifs and play them back to back.

    JM

    #10 1 year ago
  11. theevilaires

    @5 you’re right probably. I also think they need Kevin Butler back for this launch to be as big and successful.

    #11 1 year ago
  12. mkotechno

    LOL I Already saw this ad as a PS3 spot.

    #12 1 year ago
  13. monkeygourmet

    How about:

    ‘We’ve learnt from our Mistakes and built an Xbox…’

    Punchy, catchy and true! :)

    #13 1 year ago
  14. Lengendaryboss

    HADES AWAITS :D Save it for GOW4 perhaps? Anyway Sony’s marketing messages have always been confusing (Sometimes good or bad) which depending on how well its used can been a persuasive marketing technique.

    #14 1 year ago