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Nintendo messages old Wii users, stresses that Wii U is ‘not just an upgrade’

Thursday, 2nd May 2013 09:05 GMT By Dave Cook

Nintendo has sent messages to owners of the original Wii, stating that the Wii U is not just an upgraded edition of the console, and that the new rig will “Change the way you and your family experience games and entertainment.”

IGN reports that the message has been sent using the console’s WiiConnect24 channel, which reads, “Did you know that you can play nearly all of your existing Wii games on Wii U? Your Wii controllers and many Wii accessories can also be used with a new Wii U console — along with any downloaded games, save data, and other info stored in your existing Wii console.

“Wii U is the all-new home console from Nintendo. It’s not just an upgrade — it’s an entirely new system that will change the way you and your family experience games and entertainment. The second screen on the included Wii U GamePad controller enables never-before-seen ways to play games and enjoy TV. And for the first time ever, you can see Mario and your favorite Nintendo franchises in glorious HD.”

Nintendo president Satoru Iwata shed light on the company’s recent financial report.

Last week, he stated that low sales of Wii U were down to a lack of communication to consumers, and that the business would improve its approach moving forward. This messaging spree could be the start of a new awareness campaign to try and boost Wii U sales.

What do you think of the above tactic? Does communication need to be improved? Let us know below.

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30 Comments

  1. Telepathic.Geometry

    It won’t play GC games, it’s not even an upgrade.

    #1 2 years ago
  2. monkeygourmet

    Nintendo should just scrap making consoles and make games for PS4 & 720!

    Am I doing it right guyz?!

    #2 2 years ago
  3. G1GAHURTZ

    Bit of a clumsy way to try and repair the damage…

    Now they just look desperate.

    #3 2 years ago
  4. Digital Bamboo

    Smart to reach out to the huge Wii install base and try to clarify things regarding the U. Dumb because they should have done it 6 months ago.

    #4 2 years ago
  5. zinc

    Eh, nobody care’s.

    #5 2 years ago
  6. Fin

    @2

    Yep.

    They’re really starting to sound desperate. I read something somewhere saying the Wii U should’ve been called Super Wii. That would’ve brought connotations of SNES.

    #6 2 years ago
  7. SolidGamerSnake

    The majority of people who bought a Wii were those who bought for Wii Fit and all this casual shit. Those people dont care for better graphics or any other kind of upgrades and they do not deal with the gaming industry,- But these people are Nintendos main audience.

    The stupidest thing Nintendo did was to name its new console WiiU. The name itself gives the impression that it is just an upgrade for which you only have to buy the tablet controller.

    #7 2 years ago
  8. adge_uk

    The Wii had massive potential (that a huge audience bought into) but it really didn’t deliver upon it. There’s nothing on the Wii-U innovative enough to attract customers, plus there isn’t a software library to entice the curious.

    It feels like a disconnect between their software and hardware people.

    #8 2 years ago
  9. Logion

    I can only assume that the people who watches the WiiConnect24 channel are the kind of people that play games regularly. The fact that they would not know of the Wii U then do I think is highly unlikely.

    #9 2 years ago
  10. Lengendaryboss

    First of all: this reeks of desperation.
    Second: That “family experience” just proves Wii and Wii U are for families, why not mention different games like Bayonetta 2 or ports of third party games like Watch Dogs or Rayman Legends. This is why Nintendo should fly solo they don’t need third party support they got the support of the casual audience and best selling franchises like Pokemon and Mario.

    #10 2 years ago
  11. G1GAHURTZ

    @6,7:

    Yeah, the name is an issue, but I think they made it worse by going for almost exactly the same branding.

    Same font, colours, etc.

    Even the actual console looks very similar.

    Most Wii owners probably wouldn’t notice the difference between a Wii display in a store, and a Wii U one without squinting.

    #11 2 years ago
  12. The_Red

    Let’s forget about the nature of this move and focus on who will hear it:

    - People that still have a Wii connected to the TV and not gathering dust in a cabinet.
    - A percentage of those people that still have their Wiis connected to net… the least online friendly console of last gen, .
    - Of the above, the percentage that hasn’t bought a Wii recently because why would you pay again for a new one so soon?

    This is better than Nintendo Directs to sell Wii U but still problematic. In that regard, gaming media and some non-Nintendo fans do turn in but in the end, such vids are like preaching to the choir. In this case, they are trying new ears but their availablity is rather limited.

    #12 2 years ago
  13. The_Red

    @2
    You just broke my sarcasm detector :)

    Seriously though, you’ve got to admit that this move at least looks a bit desperate (Looks, not absolutely is).

    #13 2 years ago
  14. KrazyKraut

    they should have name it Yuu

    #14 2 years ago
  15. Clupula

    Normally, I’d say something snarky, but this…this is just sad. To say something negative about Nintendo at this point would feel like beating up a mentally challenged 6 year old…on crutches. I think I actually feel bad for them, with how desperate this comes off.

    #15 2 years ago
  16. Digital Bamboo

    @2 Pretty good effort, but you forgot to include something about a Nintendo console collecting dus–nevermind, someone’s done it now.

    #16 2 years ago
  17. viralshag

    The fact they have to so blatantly try to explain what this console is and isn’t just shows how much they dropped the ball on initial marketing.

    #17 2 years ago
  18. theevilaires

    Damn I’m with you G1GA thats hella desperate man. I’m sorry but they deserve it after fucking the industry up with the wii. Just goes to show you Nintendo and the rest….the casual are not loyal like the core.

    What goes up must come crashing down.

    #18 2 years ago
  19. SplatteredHouse

    http://www.neogaf.com/forum/showpost.php?p=56387444&postcount=96 < Left hand? This is Right. What…WHAT are you doing? /o\

    #19 2 years ago
  20. livewired500

    Still sounds like an upgrade to me. I can play Wii games with Wii remotes and there is a new controller finally in HD. Maybe if most of the games weren’t rehashes, re-skins, remakes, and mobile ports I might be more convinced. Same s***, different decade Ninty.

    Wonder if the Average Joe Public thinks that it is just a tablet for their Wii? Because the adverts that I have seen focus mainly on the controller.

    Either way, I don’t know how it would, “Change the way you and your family experience games and entertainment.”

    My kids want to shoot people and zombies in the face. They have no interest in having a dinner plate sized tablet to do that. Don’t know how it is an improvement over KB&M or PS360 controllers. Or they want jump around in front of a real motion controller, the Kinect.

    #20 2 years ago
  21. SplatteredHouse

    The screen’s the bad part of it. But, it’s intrinsic. So, yeah. They’re anchored to it.

    #21 2 years ago
  22. livewired500

    @19 Holy CRT. People still actually have those?

    #22 2 years ago
  23. OlderGamer

    The WiiU prolly should have been named something different. That would have helped in this regaurd.

    #23 2 years ago
  24. hitnrun

    Boy, I bet you wish you hadn’t given it such a stupid name now, huh?

    It’s funny when the corporate religion of “branding” runs up against reality. You’re selling big ticket consumer electronics, Nintendo, not cans of soda. And in a deep recession, no less.

    #24 2 years ago
  25. theevilaires

    Or the wii should have released in HD back in 2006 and Nintendo could have still done their motion gimmick crap without the tablet like controller. They then should have released their next gen console along with PS4 and 720/infinity/fusion/who gives a fuck as long as it doesn’t RROD again with the tablet controller that would have made SONY’s DS4 touch pad seem like shit.

    But no they took the road only fools would take. You’re getting exactly what you deserve Nintendo. I hope all that money you made with the wii gets burned up quick for selling your souls to the devil.

    #25 2 years ago
  26. monkeyman

    Yep that’s the problem with the name Wii-U a lot of my friends thought it was just a new controller add on for the wii, & the way it has been marketed. I bought one because I really like Nintendo games but with the lack of these forthcoming since launch has forced me to sell, I may pick one up again a few years down the line if it gets a reasonable games catalogue. But it doesn’t look like that so far…

    #26 2 years ago
  27. theevilaires

    LOL yea….its the name people. Give me a break! Wii 2,Wii U does it really matter that much. I don’t think so. If anything the design of the system is more confusing than the name I think.

    #27 2 years ago
  28. NeutralBlade

    Educating consumers on your new product is just smart business. Everyone does it, especially in the PC market. It’s a very common practice in Microsoft PC products, and both M&S will surely do the same thing once their consoles are out.

    Most consumers don’t follow video game news online, or market releases. So increasing customer awareness while providing information on the new product, just make sense. I’d say it would have been foolish, if Nintendo didn’t do this.

    You can move all your stuff over to the Wii U, continue to buy Wii games if you wish, and have access to a new generation of games. If you don’t think their message is good business, then you wouldn’t be in business.

    #28 2 years ago
  29. Clupula

    @28 – Most people usually do it BEFORE their new product comes out, not after it sinks like a rock in sales.

    #29 2 years ago
  30. theevilaires

    ^ exactly

    #30 2 years ago

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