Nintendo president Satoru Iwata has announced in a financial results presentation that the company is not planning on holding a large presentation at E3 this year.
Iwata gives the reason for this being that the event hosts different groups of people such as gamers, analysts and distributors which all want varying types of information from Nintendo. Therefor the company feels different methods will be needed to convey the appropriate information to said groups.
This will result in Nintendo holding smaller events at E3 to individually target each group. The focus is said to be on software for the US market, courtesy of Siliconera.
Iwata also said he will not be speaking at E3 as well as adding, “There will be one closed event for American distributors, and we will hold another closed hands-on experience event, for mainly the Western gaming media.”
In light of this information, NOA’s senior director of corporate communications, Charlie Scibetta, clarified things a bit more.
“As you’ve already seen, a lot of news about Nintendo games and services that traditionally would be held until E3 is being delivered this year through Nintendo Directs, and various press events. This approach will continue between now and E3. No matter where you are in the world, you’ll be fully informed,” he said.
“We look forward to continuing to provide you with Nintendo news and content in ways you haven’t before experienced. Beyond the news that will be communicated through Nintendo Direct videos in the run up to E3, at the show itself we’re hosting two smaller events on Tuesday morning before the LACC opens instead of just our traditional one event. A media event and a partner presentation will both occur that morning. While the audiences will be different between the two events, both will occur on the Tuesday morning of E3 (June 11) which is the date and time period the public has come to expect for Nintendo to deliver E3 news.
“At the Nokia theater we’ll meet with business partners (retailers, publishers, analysts, etc.) from the NOA territory and discuss our plans for driving the business and providing tailored information that this group finds useful to their operations. Nintendo has done these same type of business meetings at past E3 shows, but has not in the past few years. This year we are returning to that business partner meeting format.
“New this year at our booth in the LACC, prior to the show opening, we’ll invite a small group of media to play our games. We will have a strong line-up of beloved franchise experiences available for immediate hands-on play.
“We are continuing to consider exciting new ways to bring the news of our games and information directly to the players at home during the E3 timeframe, and will have more to say about that at a later date.”
Apart from a new 3D Mario game and a new Mario Kart game for Wii U, Nintendo have not revealed any other information on other games they intend to present at this year’s E3.
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