Nintendo appoints Satoru Iwata as American CEO

Wednesday, 24th April 2013 10:12 GMT By Dave Cook

Nintendo has confirmed it will place the company’s global president Satoru Iwata as CEO of the company’s North American pursuits, following the promotion of previous CEO Tatsumi Kimishima. Iwata will fill both roles for the foreseeable future.

The confirmation came as part of Nintendo’s financial reportyou can read our full coverage of the figures here – which reads as follows:

“Nintendo today announced a planned promotion for Tatsumi Kimishima, current chairman and CEO of Nintendo of America and a director of its parent Nintendo. Subject to shareholder approval, he will become NCL managing director, and transfer from NOA in Redmond, Washington, to NCL headquarters in Kyoto, Japan.

“In his new position, he will assume the roles of general manager of Corporate Analysis and Administration, and general manager of the General Affairs Division. These titles are currently held by Yoshihiro Mori and Masaharu Matsumoto respectively, both of whom are retiring. Kimishima will assume his new duties in Kyoto later this summer.”

The release then confirmed Iwata’s role as Nintendo of America CEO, “Many of [Kimishima's] current responsibilities, including the CEO title, will be assumed by Global President Satoru Iwata.

“The move will support the company’s unified global strategy, allow streamlined decision making and enhance Nintendo’s organizational agility in the current competitive environment. Reggie Fils-Aime will continue in his role as president and COO of NOA, reporting to Iwata.”

What do you make of the above? Is Iwata a good fit for the American role as well as his Japan duties? Let us know below.

Thanks AGB.




    Banished to the land of the Xbox!

    #1 1 year ago
  2. Francis O

    His playful antics of Nintendo’ Directs? What is he supposed to do? Come out there with a chainsaw like Cliffy B?

    Iwata will be fine there.

    #2 1 year ago
  3. Dave Cook

    @2 It wasn’t a criticism. I love Iwata’s presentation on Nintendo Direct.

    #3 1 year ago
  4. SolidGamerSnake

    Japanese companies still cant get their shit together with their lifetime employment attitude.

    Iwata should have been fired years ago. Under his reign he destroyed S. equity and the shareprice dropped by more than 500%.

    He would be long gone in any western company, by shareholder demand or by forces within the BoD. But neither party did anything in this case.(Probably due to the family blockholder).

    Western investors will make sure to avoid this company with its rather questionable actions.

    #4 1 year ago
  5. ps3fanboy

    a desperate attempt to rescue a sinking nintendo ship… but it is to late. sooner than later nintendo will have to go multiplatform software-wise with mario on ps4/x720… if not it will be the death of nintendo.

    #5 1 year ago
  6. zersus

    @4 I agree, what a terrible decision.

    @5 no nintendo still has a lot of money; they can lose this console war and try it again next time. Stocks have dropped, but they are still very very wealthy for the company since.

    #6 1 year ago
  7. Clupula

    Iwata really needs to be shown the door, to be quite honest. Nintendo had a golden opportunity with the Wii U to release the first, true next-gen system, and instead they played catch-up with the PS3 and 360, even missing out on some of the functions they have. Nintendo could have earned back everyone they lost from the N64-Wii years if they played their cards right.

    But Iwata is not a man of vision, at all. And so, they’ve got a giant stone around their necks called the Wii U. They should be thanking their lucky stars every day that the price cut on the 3DS worked as well as it did. If they were just relying on the Wii U to make a profit, they would have been shit out of luck.

    #7 1 year ago
  8. monkeygourmet


    Seriously dude, just think about that.

    How would it have worked?

    Are there room for 3 consoles all with roughly the same specs?

    At least now you can get a 720 / PS4 and have the Wii U for Nintendo exclusives if thats your thing…

    The Wii U will be £149 before the PS4 is a year old im sure.

    The PS4 / 720 will be at least £349 for a looooong time just to recoup losses. Thats a big price difference.

    #8 1 year ago
  9. ps3fanboy


    one exception… wii-u is this gen not next gen, when it comes to hardware. so the question should be, what reason should people have to buy lastgen. when ps4/x720 will arrive soon, that is real nextgen. this gen consoles have already shown they have problem with running a few titles of today.. in the coming years it is no secret that the wii-u will struggle to run anything new decent. so you buy the wii-u for the mario and zelda, ok but after that you have 499(included games) dollar dust collector and door stopper..

    #9 1 year ago
  10. monkeygourmet


    It all depends on how many games a console has to have before you deem it worthy to purchase.

    I wouldn’t ever advise someone to get a Wii U as their only console, especially not at the moment. But the PS3 (and prob PS4) serves exactly the same purpose for me; exclusives…

    The Wii U has / will have:

    Zombie U
    Lego City
    Pikmin 3
    Bayonetta 2
    Monolith RPG
    Mario Kart
    Mario U
    Smash Brothers U
    Zelda U
    Fire Emblem crossover

    then almost certainly;

    Metroid U
    F-Zero U
    Star Fox U

    To me, those titles easily warrent a £199 purchase, I have less exclusives on my PS3 (again I waited till it was about £149 2nd hand)…

    A next gen console that is £399 however, is going to have to do a lot more to impress…

    #10 1 year ago
  11. CPC_RedDawn

    And where are the conflicting reports that had Iwata state that if Nitendo did not meet their goals within a few years then Iwata would stand down as President of Nintendo.

    Instead he now has both roles of NOA CEO and President of the whole company!!!

    This can only end bad for Nintendo.

    Get rid of Iwata, and put me in charge of Nintendo and watch that company turn around within a year.

    #11 1 year ago
  12. Clupula

    @8 – It would have worked for Nintendo the same way it worked for Microsoft, this gen, by giving them a year head start on the competition, leaving Sony and Microsoft to play catch-up. Instead, Nintendo went with a short-sighted business plan that, less than a year from launch, has them being left behind.

    #12 1 year ago
  13. malethief

    Nintendo had the release window to get their new console out ahead of everyone else and unfortunately they didn’t have any great third party support of new titles outside of Zombi U that weren’t ports and there first party releases weren’t worth buying the console outside of the hardcore fans who love them.
    Their third party support has really tanked after the Snes and N64 days. Hopefully the Wii U doesn’t become mini game and party game central like the Wii did with a few good gems here and there

    #13 1 year ago
  14. monkeygourmet


    And the gamble and R & D costs would have been crazy.

    They would have had to completly turned their brand around. Im not saying it wouldn’t be possible, but it would have been a huge risk.

    If it had failed hard, the R & D costs and the fact they wouldn’t have been able to price drop could have been a disaster. Not to mention the higher cost of dev and the fact that a lot of the new engines like Unreal 4 seem to be waiting for the 720 / PS4 to roll out. I can’t see Nintendo would have had an Unreal 4 engine game out before the 720 for example, no matter how powerful the Wii2 would have been.

    Ultimately, Nintendo don’t really seem to give a flying f**k about 3rd party devs…

    Now, that was supposed to change with the Wii U (it obviously hasen’t), but I guess Nintendo may live to regret that?

    Personally, I play my 3rd party stuff on 360 and will do so on 720 I think. Most 3rd party devs seem to like MS’s business model and I can’t see that changing next gen, for better or worse.

    Nintendo and Sony for exclusives, everytime.

    Im more than happy paying £199 for a console if it gives me about 20 quality exclusives. The Wii U is well on the way towards that within it’s first year, not bad from my perspective. :)

    #14 1 year ago
  15. ps3fanboy

    you guys seen the eddie murphy ‘coming america’ movie?…

    here’s a parody…


    #15 1 year ago
  16. monkeygourmet


    Maybe he would let you wash the ‘royal penis’?

    #16 1 year ago

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