One in five games purchased online during holidays – NPD Group Australia

Friday, 19th April 2013 05:10 GMT By Brenna Hillier

20% of Australia games sales were made online during December 2012.

According to the NPD Group Australia’s survey data, as reported by MCV Pacific, that’s a significant increase on December 2011′s figures, when just 10% of game purchases were made via the Internet.

The growing importance of online retail worth remembering when retail sales reports decline, as in the US market, which noted a 10% year-on-year decrease in March, for example.

Of these purchases, console hardware was in the minority and most were for items costing AUD $50 or less. In-store, under 40% of purchases were made on the consumer’s behalf, with the rest intended as gifts. Online, most purchases were made by the intended end user.

The NPD Group Australia conducts a similar survey every quarter, with a sample size of 3,000 consumers aged 13 and over. This quarter’s demographic was dominated by young adults and 25-34 year-olds – both groups recorded growth.



  1. nimrod123

    clearly retail is not pressuring publishers hard enough.

    this is totally unacceptable that consummers refuse to allow themselves to be gouged for over 120USD instore (console game = 110AUD = 120USD)

    #1 2 years ago

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