EA can indeed do better, says Worst Company poll organiser

Tuesday, 9th April 2013 03:49 GMT By Brenna Hillier

The Consumerist, which hosts the Worst Company in America poll, has challenged EA COO Peter Moore’s assertion that the publisher’s advance through to the final ranks of the elimination system is somewhat unfair.

Moore had said that many of EA’s votes last year, when it won the rusty crown, were driven by dissatisfaction with Mass Effect 3′s ending and mistaken belief that it supported SOPA.

The Consumerist said its own analysis suggested otherwise, pointing to consumer dissatisfaction with microtransactions, online passes and the like, as voiced by comments on gaming news sites, as evidence of larger issues.

It also asked EA to provide evidence for claims that this year’s voting is being pushed by anger over the Madden NFL cover athlete and conservative reaction against LGBT content in games, saying it had seen no proof.

EA has reached the final bracket and is facing off against Bank of America. Voting closes at midnight ET.

Thanks, GameInformer.



  1. DSB

    Last time they beat Bank of America as well.

    There’s no doubt it’s a question of gamers being online and taking the poll though, because unlike EA, Bank of America actually took a serious financial hit for being assholes.

    The LGBT thing is just a smokescreen. There are plenty of companies to target if it’s down to that, the smart ones aren’t willing to put their brand on the wrong side of history.

    Also, what mistaken belief? EA did support SOPA. They’re members of the ESA.

    #1 2 years ago
  2. Shuklar

    All this does for me is highlight how vocal and bitchy entitled consumers are. Where’s the companies that pay no taxes, or death peddlers (ie. cigarettes)? Really shows where people’s focus is.

    “Waaaaah! Online passes! Waaaaah! Server shutdowns on annual sporting games! Waaaaah”. Just don’t buy it, and keep your fucking mouth shut.

    Seriously, this is the one time you should be allowed to curb stomp babies.

    #2 2 years ago
  3. salarta

    As much as I think video game companies need to be held accountable for terrible and selfish, greed-motivated decisions that ruin IPs, EA is hardly deserving of worst company in America. There are undoubtedly thousands of companies in the country that are far, far worse, that actively and knowingly ruin lives on a daily basis just to try to turn a profit. Any argument made about microtransactions feeding off idiotic addictions to ruin lives can just as easily be said about the entire gambling industry.

    #3 2 years ago
  4. Yoshi

    Now even though I agree with you guys that there’s worse companies, and no doubt there are. The best way to look at this is, if any other company for example Bank of America won the award. They wouldn’t blink an eye, because they’re either living in the past without internet or just don’t give a shit.
    EA on the other hand are online focused and just looking at stuff like this, they do clearly give a shit when they’re being shown up. So they’re more likely to change their ways than anyone else. Equals, it’s fine forgetting the other companies as EA is more likely to change by this.

    #4 2 years ago
  5. salarta

    @4: I can see where you’re coming from, but the fact that EA is very obviously not the worst company in America, yet somehow manages to be labeled as such, makes the entire poll come off as worthless and more or less invalidates the results.

    EA ranking in the top four alone is more than enough to give them the kind of black mark that would require them to analyze their practices to stop getting known as “one of those companies considered among the worst our country has to offer.” But EA beating out the likes of Bank of America, a company that actively ruins lives? That undermines trying to get EA to improve more than a lower ranking would. It transforms interpretation of EA’s ranking from “They have some really bad practices that need to be addressed” if they were third or fourth, to “It’s just a bunch of entitled, selfish brats that think having to pay $5 for a digital horse is worse than having your home repossessed under shady terms” when placed in first.

    I’m sure the faulty ranking also hurts people far more than a proper ranking would. If companies like Bank of America got the top spot, word of it could lead people that might have done business with BoA to look for why BoA got such a reputation. If the ea_spouses thing was still happening, maybe EA would deserve the spot.

    #5 2 years ago
  6. Christopher Jack

    EA is certainly one of the biggest dicks in the video game industry but I can’t for the life of me see how they’re the worst company in America. I guess gamers being our normal melodramatic & vocal selves, I mean they have companies that are dodging taxes, pushing consumer rights to the extreme and often even violating them, but NOOOOOO, forcing us to use Origin for BF3 is THAT much worst…

    #6 2 years ago
  7. Telepathic.Geometry

    I think Ben Kuchera over on Penny Arcade addresses this issue very well. He puts forward the point that those other companies who are “obviously worse” are operating in businesses where being the bad guy is basically part of the job. Banks make money out of human misery as a matter of course, and oil companies are in a business where they have to decide how to balance profit and damage to the environment against public opinion. In short, they can’t be good.

    I think that this award is about companies being unnecessarily cuntish, and visibly so. So when EA destroys a lot of beloved franchises and dev studios (and let’s not forget, those guys have families as well), and rips us off so blatantly, and THEN they don’t feel the need to apologise or tone down their language, that’s pretty much asking for a kicking. Especially because it’s all very visible…

    Me? I’d go with Apple probably, but there ya go…

    #7 2 years ago
  8. rusty_shackleford

    When looking at this consumer poll its obvious every vote is cast in consideration of each company’s industry. Banking, energy, technology, telecommunications are “needed” industries, society needs them to keep growing and functioning and they have to balance resources and profit against infinite consumer demand.

    But when your industry is entertainment and all you have to do is make something people enjoy? Screwing that up as bad as EA has is pretty amazing! Especially since they keep buying out successful franchises/studios and ruining them.

    Imagine if Mcdonalds bought out In-and-Out and started making them sell dog-shit burgers where you have to pay extra for any condiments. AND you can’t leave the store until you finish. Oh and the dog-shit burger didn’t come with a bun(It wasn’t ready, they fired the guy who makes the buns). And when you complain they say you are a homophobe. Thats EA. Complete Incompetence.

    #8 2 years ago
  9. zinc

    Well, what a load of hysterical bulls…

    *watches ME3 ending*

    …those evil cunts!!


    #9 2 years ago

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