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Fuse: Insomniac’s Ted Price explains cover change

Monday, 8th April 2013 15:52 GMT By Dave Cook

Fuse developer Insomniac Games opted to change the game’s art-style and cover last year, and CEO Ted Price has explained why the game’s new box art cuts everyone’s heads off, while discussing some broader issues at hand.

Speaking with OPM, Price said, “Covers are tough. They’re always difficult and we’ve been through the wringer over covers for years and years trying to figure out what best represents the game. It’s rare that everybody’s truly satisfied with the cover either internally and externally, so we make the best decisions we can.

“For us on Fuse it was about showing that Fuse, this alien substance, is a central part of the game which we hadn’t shown before. And we were also prepared for a lot of feedback on the cover. It has drawn attention and people asked a lot of questions about it: Why’d you cut of their heads? What’s the reasoning behind that?

“Well, part of the reasoning is when you have four characters and you want to present them on the front of a cover, we found the default positions for them were Charlie’s Angles-type poses, where it looks contrived and almost silly. And we were trying to avoid that.”

On the challenge of sending out the right message with game covers, Price added, “It’s really difficult to get it right because you don’t know. You’re putting yourself out there, putting our creations out and asking people to comment on it. And if the comments come back negative then we need to act on it, and if they come back positive then we need to figure out whether or not those comments were based purely on aesthetics or on something else.

“But the most important aspect is to make sure that at the core of the game is fun. And that isn’t about putting out trailers. That isn’t about putting box covers about, but actually taking the game and getting it in people’s hands, watching them play and asking them questions about what they liked and what they didn’t like.”

What do you make of Fuse so far, and its cover? Does the art matter, or does the game do all the talking? Let us know below.

Fuse hits PS3 and Xbox 360 on May 28 across North America, and across Europe May 31.

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9 Comments

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  1. OmegaSlayer

    “Well, part of the reasoning is when you have four characters and you want to present them on the front of a cover, we found the default positions for them were Charlie’s Angles-type poses, where it looks contrived and almost silly. And we were trying to avoid that.

    Thus…we went for the crotch shot.”

    #1 1 year ago
  2. Lengendaryboss

    I didn’t even notice the weaponry all i noticed were heads cut off and now that the OmegaSlayer has pointed out “the crotch shot” , the overstrike box art was much better. Anyway nothing can stop this game from flopping unfortunately, the makers of Resistance and R&C have lost their touch. But i will try to reserve my cynicism for launch day.

    #2 1 year ago
  3. foofly

    I’d go as far as to say that 99% of game covers are terrible.

    #3 1 year ago
  4. salarta

    Most game covers for the past few generations have obsessed over showing off the graphics, for Western releases. Covers used to have actual art in earlier generations, with screenshots on the back. My guess is that it’s cheaper and easier to just adjust already existing CG images than it is to have a piece of art drawn to represent the contents within, and a lot of people assume that you require a representation of the graphics on the front to give a glimpse of the game’s graphical style once you start playing.

    #4 1 year ago
  5. Hirmetrium

    “What do you make of Fuse so far, and its cover? Does the art matter, or does the game do all the talking? Let us know below.” Seriously, asking for a shit storm there.

    I still don’t know how I feel about FUSE. On one hand, its a traditional, old school, cooperative shooter with split screen and something I’d almost consider to be an interesting plot that isn’t Halo or Call of Duty.

    On the other, the loss of such a cool original art style, why it couldn’t be worked into the game, why the characters are so one dimensional (damaged goods (izzy), daddy issues (other girl), drumed out of police force (black guy) and ex-girlfriend(whatever the male lead is)) and why the game looks so dark after Rachet and Clank (and it could of been MUCH MUCH brighter – leadfoots could of been bright yellow and black hazard stripes, characters needed more orange for overstrike 9, and even izzy’s hair could of been a bit more bright red)…

    Ug. It’s too much. And yeah, the boxart doesn’t bother me in the slightest – just the fact FUSE has gone down a path I don’t like. I liked the original overstrike trailer. Loved it, almost. FUSE doesn’t capture that love.

    #5 1 year ago
  6. viralshag

    It looks odd, like a bad crop job or something. I think it would look that much better if they just zoomed out a bit and included the head and but trimmed arms.

    #6 1 year ago
  7. ps3fanboy

    it looks like shit and will flop, the makers of resistance have lost their touch with reality… next news we will hear after the release is that they will dissolve the company, end of story.

    #7 1 year ago
  8. SplatteredHouse

    They’ve got some way to go until they convince me there’s much of value in this, and empty floor-space, headless characters (+1 on “bad crop” suggestion) and some mystical shiny thing which fittingly, acts by bleaching out all the detail… Thanks, Insomniac. :/

    #8 1 year ago
  9. Joe_Gamer

    Those female characters seem to be fully clothed, I’m assuming the body armor bikini DLC is coming later?

    #9 1 year ago