EA mobile boss: “The numbers show” consumers like freemium

Tuesday, 2nd April 2013 23:36 GMT By Brenna Hillier

EA All Play senior vice president and general manager Nick Earl believes most consumers are perfectly happy with freemium business models, while detractors are just noisy.

Speaking at GDC 2013, as reported by GamesIndustry, Earl said free-to-play supported by microtransactions is a market leader.

“The market has spoken very loudly that that’s the model they like,” he said.

“Even though there’s some vocal minority that don’t like it, ultimately the numbers would show that they and others all support the freemium model better.”

EA recently ran afoul of this vocal minority, which reacted with predictable umbrage to the news that Real Racing 3 would follow a freemium business model.

“I think initially they were a little bit annoyed because the all-you-can-eat model makes sense for them. That’s the kind of people they are,” he said.

“But at the end of the day, they’re going to pay to eat, if that’s their choice. And they’re happy doing it. At the end of the day you kind of have to look at real numbers. The old proverb, ‘You can’t please all the people all the time’ is just so true.”



  1. monkeygourmet

    What a peice of low life scum.

    He should get a nice job in the tobacco industry next.

    #1 2 years ago
  2. _LarZen_

    There is a fool born every second.

    #2 2 years ago
  3. DSB

    The numbers show that people love crystal meth, but that doesn’t exactly make it a great thing.

    I hope publishers continue to spit at their customers whenever they have an opportunity to encourage them instead. Their earnings reports will continue run like so many rivers of blood.

    What a bunch of fucking amateurs.

    #3 2 years ago
  4. MadFingerz

    “Earl said free-to-play supported by microtransactions is a market leader.”

    I would like to see some figures that prove this.

    #4 2 years ago
  5. ps3fanboy

    this just prove that the mobile phone/ipad gamers, are the most dumbest gamers ever.. so you cant put all the blame on ea. because ea haven’t done this if they haven’t got money from Real Racing 3.

    #5 2 years ago
  6. OlderGamer

    I have a hard thinking there is long term sustainability in the freemium biz model. Maybe, but they will be killing what we know call gaming and in its wake leaving an empty souless husk of a hobby.

    #6 2 years ago
  7. Kabby

    In summary: “You will pay to eat shit.”

    #7 2 years ago
  8. YoungZer0

    @3: “The numbers show that people love crystal meth, but that doesn’t exactly make it a great thing.”

    I’m so gonna use that line forever and ever from now.

    #8 2 years ago

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