Assassin’s Creed fans “happy” with annual releases

Tuesday, 2nd April 2013 04:00 GMT By Brenna Hillier

Ubisoft Montreal boss Yannis Mallat believes Assassin’s Creed fans enjoy the franchise’s yearly release schedule, which gives development teams time off while still delivering fresh product.

Eurogamer asked Mallat whether the yearly release cycle will eventually see fans grow sick of the series.

“No. The players will tell us. Right now there are more and more coming into the franchise, so I don’t see that day. It’s our breakthrough,” he said.

“When you have quality content, the frequency of coming out with the game is not an issue at all. On the contrary, people expect more and more of that content. So it’s natural to be able to provide that content. The gamers are happy and it’s our job to make them happy.”

As detailed in Eurogamer’s article, a high-profile Assassin’s Creed developer once stated that the franchise wouldn’t be annualised because it needs time to “rest” between releases, but Mallat said its the developers who really need to time off, and thanks to Ubisoft’s multi-studio approach, that’s possible even with a new game every year.

“When we say we are annualising the franchise, we don’t say the teams only have one year to work on a project. Assassin’s Creed is mature enough in terms of reaching the critical mass of players and community, but also in terms of envisioning enough content for years to come, and in terms of technology to sustain all that. And more importantly, it’s mature enough in growing the talent and the core teams so we can have several core teams working on the next one and other projects on the brand,” he said.

“That’s why every Assassin’s Creed has one dedicated core team working more than one year on their projects. We call that a roadmap. It takes into account the creative content – the settings, the where and what – the technology and the team.

“We have several teams. So they are resting. The team that has delivered Assassin’s Creed 3, they’re not working on Black Flag. They’re resting. They are refreshing their minds and then working on something else that is not announced.”

Assassin’s Creed 4: Black Flag is headed to PC, PlayStation 3, Wii U and Xbox 360 on October 29; it’s also coming to PlayStation 4 and other next-generation hardware (Durango, cough cough) but no release date has been set. Ubisoft Toronto is already working on the 2015 release.



  1. ojinnvoltz

    Consumers like consuming.

    #1 2 years ago
  2. Droideka 3X

    Just like Call of Duty’s “fans” enjoy yearly releases?

    #2 2 years ago
  3. DuckNation

    Umm What?

    #3 2 years ago
  4. sidspyker

    I’m as happy with annual release as I am with Ubisoft. Which is to say NOT AT ALL.

    #4 2 years ago
  5. salarta

    This is accurate. As the guy says, Assassin’s Creed FANS are happy with annual releases, not people that only have as much interest in it as every other game out there.

    To boot, most people that complain about Assassin’s Creed games coming out annually have forgotten the actual reasons they started complaining about annual releases. Historically, games coming out annually meant that they were essentially half-assed rush jobs done in the limited time frame of a year, and/or they got outsourced to a completely different developer. This is NOT how Ubisoft operates with the Assassin’s Creed series. Most of the time, Ubisoft has separate teams within their same developer, Ubisoft Montreal, working on different games for longer development times than merely one year. Sometimes other Ubisoft dev teams do additional work (e.g. Brotherhood), and very rarely (only one time so far, with Ubisoft Sofia making Liberation) will a dev team outside Ubisoft Montreal work on a game in the series, but by and large it’s all internal with the same core team, just different people on it.

    When development of the games is approached right, one game per year is hardly a problem. Besides, people have gushed over much “worse” practices, like Compilation of FF7, or the .hack series providing saturation on multiple forms of media while dividing the content of the games into multiple installments of 20 or so hours each.

    #5 2 years ago
  6. Rosseu

    Assassin’s Creed XIII-3

    #6 2 years ago
  7. Erthazus

    Of course they are. They are console gamers and they will eat every shit they can. It makes sense.

    #7 2 years ago
  8. alimokrane

    Well, I stopped buying AC games after Brotherhood because I grew tired of the formula. Ubisoft has only been about Assassin’s Creed for the past 3 years. We have yet to see something original developed by them. Prince of Persia was flushed down the toilet and so was Beyond Good and Evil.

    If anyone mentiones Watch Dogs to me as an original title, I would advise them to go and check what original means in the dictionary. that game is AC with mobile phones.

    #8 2 years ago
  9. vicrysty

    I’ve bought it every year and I liked all will continue to buy them every year.
    The best franchises, top rating from me.
    PS: ancient Rome the next Assassin’s Creed, please, gentlemen from Ubisoft.

    #9 2 years ago
  10. mimasap

    AC4 plays really well IMO. Just installed the demo version from here:
    Really great graphics and gameplay so far, I’m already 15 minutes into the game.

    #10 2 years ago

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