Square financials: Tomb Raider, Hitman & Sleeping Dogs fail to hit sales targets

Tuesday, 26 March 2013 14:22 GMT By Dave Cook

Tomb Raider has sold 3.4 million units in the last four weeks, which is still a failure in the eyes of Square-Enix’s financial report. The company published a grim revision of its expected financials this morning, citing the poor performance of several titles as a key contributor.

I recommend that you check out our first report on Square’s financial revision here, and our report on Square president Yoichi Wada’s resignation as a result. It’ll put the below into context.

Another part of the Square financial report has now surfaced, breaking down sales figures for each of its key releases for across the current financial year. Here’s an excerpt of one presentation slide:

All three games have failed to hit their sales targets so far.

The report continued, “Despite the high critical acclaim, [the games] failed to meet each target. In particular North America sales force as ineffective, ending up with two-thirds of number of units sold in Europe.

“Moreover, price pressure was strong, which forced spending additional channel costs such as price protection.”

Some would say 3.4 million units of Tomb Raider sold in four weeks is good considering the decline in some areas of the triple-a market.

What do you think? Should Square be concerned? Let us know below.

Latest