Beyond: Two Souls developer Quantic Dream was asked by marketing agencies to include an image of star Jodie Holmes on the game’s cover holding a gun, in the belief it would help the game sell better. The studio has revealed that it “categorically refused”.
Speaking with Gamespot, Quantic Dream’s co-founder and executive producer Guillaume de Fondaumière was asked if the team was ever pressured to ‘action-up’ Beyond’s cover by having actor Ellen Page hold a gun.
Fondaumière said that the team “categorically refused” and added, “We have to be very careful. We’re working closely with the marketing folks at Sony to portray the game in the right light, to be able to talk to that diverse audience that we hope we will be able to reach with Beyond.
“Indeed, there is some action in Beyond. But if we, for instance, put a pack art that’s solely featuring action, first of all it’s not going to be truthful to what the game is and then, your wife for instance, is not going to feel attracted to this. She’ll say ‘ok, well that’s not unique, it’s one of your video games.’
“So yes, we need to be careful and to make sure that whenever we communicate on this game, whenever we market it, that we manage to get across this variety in themes and this uniqueness that the project beholds.”
Late last year VG247 was told that The Last of Us developer Naughty Dog was asked to push the game’s co-star Ellie to the back of the game’s box-art for similar reasons, but the team refused. Read about it in our huge interview with the studio here.
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