Beyond: Two Souls dev asked to show star holding a gun on cover, “we categorically refused”

Friday, 22nd March 2013 09:49 GMT By Dave Cook

Beyond: Two Souls developer Quantic Dream was asked by marketing agencies to include an image of star Jodie Holmes on the game’s cover holding a gun, in the belief it would help the game sell better. The studio has revealed that it “categorically refused”.

Speaking with Gamespot, Quantic Dream’s co-founder and executive producer Guillaume de Fondaumière was asked if the team was ever pressured to ‘action-up’ Beyond’s cover by having actor Ellen Page hold a gun.

Fondaumière said that the team “categorically refused” and added, “We have to be very careful. We’re working closely with the marketing folks at Sony to portray the game in the right light, to be able to talk to that diverse audience that we hope we will be able to reach with Beyond.

“Indeed, there is some action in Beyond. But if we, for instance, put a pack art that’s solely featuring action, first of all it’s not going to be truthful to what the game is and then, your wife for instance, is not going to feel attracted to this. She’ll say ‘ok, well that’s not unique, it’s one of your video games.’

“So yes, we need to be careful and to make sure that whenever we communicate on this game, whenever we market it, that we manage to get across this variety in themes and this uniqueness that the project beholds.”

Late last year VG247 was told that The Last of Us developer Naughty Dog was asked to push the game’s co-star Ellie to the back of the game’s box-art for similar reasons, but the team refused. Read about it in our huge interview with the studio here.

What do you make of the above?

Thanks NeoGAF.



  1. Malmer

    Prediction: He will get in trouble over assuming a male customer and a gaming reluctant wife. :)

    #1 2 years ago
  2. Telepathic.Geometry

    @Dave: “The studio has reveal(ed)” also “but the team refuse(d)” I think.

    Fair play for not changing the cover, but who really cares about the cover if it helps sell the game, and I can’t help feeling like they’re milkin’ this a bit for the publicity…

    #2 2 years ago
  3. xxJPRACERxx

    How about Ellen Page naked on the cover?

    #3 2 years ago
  4. redwood

    @3 that would sell more copies :D but naah man.. let QD do thair thing, i remember when they had to change the cover art for heavy rain in the US..

    #4 2 years ago
  5. TheBlackHole

    This game will not sell what they think it will.

    #5 2 years ago
  6. PEYJ

    I’m glad they chose to reject the gun-idea as it is way too comon with a gun on the front cover of games and movies. The wife-example is ridiculous though.

    #6 2 years ago
  7. KAP

    @2 it’s that train of thought that makes such thing not important when in actual that it is. Bioshock & Bioshock infinite is a great example of this. We who comments on these game media sites don’t see the bigger picture because we follow whats good or the hype in a title but my girlfriend plays games yet doesn’t read these sites so all she has to go on most of the time IS box art.

    Your girlfriend ever come back from a food shop with a DVD from the bargain bin saying “I thought this look good for us to watch” a large % of that is the cover bro, no matter how much you’d like to disagree with it it’s true.

    A game that doesn’t look like the usual COD fest that’s so popular today will resonate more with none COD esque players. Fact. I hate having to say COD esque but you get my point.

    #7 2 years ago
  8. Akira_Tenshi

    Makes sense I guess but it’s a little insulting if they think we are so shallow that the cover alone will decide if we buy it or not.

    #8 2 years ago
  9. ActionGameKing

    Marketing agencies portray themselves as slaves to statistics. “It will sell more so let’s do it”. Dire lack of originality.

    #9 2 years ago
  10. Gheritt White

    I bet this game scrapes 2M sales absolute max, probs only 1.5M tops.

    Having a gun on the cover would change that.

    #10 2 years ago

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