SimCity boss talks “challenging” launch in internal company memo

Friday, 8th March 2013 15:49 GMT By Stephany Nunneley

An internal memo from EA has surfaced which shows just how much trouble Maxis had with the launch of SimCity.

The memo, obtained by Polygon and written by Maxis GM Lucy Bradshaw starts off with praise for the team and the game itself before discussing launch troubles.

“The rollout in North America has been challenging,” wrote Bradshaw. “It’s also now evident that players across Europe and Asia are experiencing the same frustration.

“I’d like to say that it’s not fair — that the game score shouldn’t be punished for a server problem. But it is fair. SimCity is an online game and critics and consumers have every right to expect a smooth experience from beginning to end.

“I and the Maxis team take full responsibility to deliver on our promise.”

Yesterday, the game’s senior producer Kip Katsarelis took to the EA forums to let players know the team was “adding even more servers which will be going live over the next three days.”

“Our plan is to continue to bring more servers online until we have enough to meet the demand, increase player capacity and let more people through the gates and into the game,” she wrote.

During the North American launch on Tuesday, more servers were brought online, yet some Origin users were unable to play the game because they had yet to have it digitally delivered.

EA also issued a hotfix disabling features such as leaderboards, achievements, and cheetah speed to help with the server load.

Meanwhile, Maxis has also taken to Twitter to state that “there are no current plans to move SimCity to console,” despite other titles in the series being released on both consoles and handhelds.



  1. Soft-Is

    #1 2 years ago
  2. YoungZer0

    Spambot or something?

    #2 2 years ago
  3. foofly

    There are two things stopping me from picking this game up.

    1. The whole online DRM “thing”

    2. The price. Seriously, how is a PC that expensive?

    #3 2 years ago
  4. naffgeek

    I would love to know what the launch would have been like if this had not been online only.

    Surely the servers would not have been busy and this wouldn’t have happened (or not to this level anyway).

    I would have bought it, even at this price but I will not be forced into that bullshit by EA.

    And after all this I am glad I didn’t.

    Just feel sorry for Maxis as they have by all accounts delivered a really good game.

    #4 2 years ago
  5. rusty_shackleford

    Even if the servers WEREN’T screwed up, the game still pales in comparison to its predecessors made years and years ago. By now sim city should have bigger, actual city-sized maps, we were close to that in 2000, why has the series devolved?

    Atleast it wasnt the most expensive video game blunder of the decade, swtor still takes that prize.

    I wish EA would stop cannibalizing the gaming industry and buying up all my favorite devs and doing… THIS?

    #5 2 years ago
  6. Diingo

    This proves the internet & the server infrastructure are clearly immature. The industry cannot rely on being purely digital until it’s bulletproof solid.

    #6 2 years ago

Comments are now closed on this article.