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Vita sales quadruple following Japanese price cut

Vita hardware sales have somewhat unsurprisingly surged in the wake of a price reduction in Japan.

According to a Japanese report from a One Piece: Pirate Warriors event, as translated by Gematsu, the news comes directly from SCE Japan president Hiroshi Kawano.

The executive said sales have increased about four times in the two weeks since Sony cut the price of both 3G and WiFi models to ¥19,980 on February 28.

The Vita's weekly sales had stabilised at around 11,000 units two weeks ago, so expect more than 40,000 unit sales when Media Create releases its retail charts later in the week.

No price cut has been announced for western territories, despite the portable console's under-performance.

Thanks, Destructoid.

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Brenna Hillier

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Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.

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