Sony must release PS4 before Xbox 720, advises analyst

Thursday, 21st February 2013 08:14 GMT By Dave Cook

PS4 was revealed for a ‘holiday’ 2013 release last night, and it has got the analysts talking. EEDAR analyst Jesse Divnich has stated that Sony’s reveal was effective, and that the company is taking its next-gen console in the “proper” direction. Releasing first will be the key to its success, he said.

In a statement sent to VG247, Divnich said of last night’s reveal, “In our current climate, console sales have stagnated. We’ve squeezed nearly every bit of innovation out of the current platforms and consumer interest in high-definition gaming is waning. Sony’s timing was perfect.”

“Sony’s best chance at changing momentum is being first to market.”

On the nature of PS4 itself, Divnich believes that the rig’s connectivity, multimedia capability and potential for high-spec titles are all wise moves. “Sony is taking their next generation platform in the proper direction,” he said.

“Judging by today’s presentation, Sony is putting a strong focus on game content and connectivity, which is the lifeblood of any platform, and we are ecstatic that an entirely new generation of content is right around the corner. Today’s announcement is a silver lining in what has been a somber year in the news for console gaming.”

Divnich also said it was wise of Sony to announce its new platform ahead of Microsoft, allowing Sony to capture 100% of gamer’s attention.

“Sony’s announcement now gives publishers plenty of time to prepare for E3 and it shifts the focus of the show to the software, which ultimately is what gamers look forward to the most.

“There are pros and cons to both announcing early and potentially being the first market, but what it comes down to is the current sentiment in the market. If the market is vibrant, thriving, and innovation is still occurring, you generally want to abstain from being first to market with a new technology.

On Sony’s huge list of confirmed third-party developers and publishers – see the entire list here – Divnich said that while names were announced, he expects some of them to hold off from releasing games on the format immediately at launch, but cautioned that being aggressive, and being quick to market is the key to capturing the imagination of gamers.

“Publishers have been burned lately on launching software early in a technology cycle, and we understand that with the multitude of other more established and emerging technology it may be safer to take a “wait-and-see” approach.

“We disagree, and while many publishers will be cautious, the few that are aggressive are likely to see huge returns, in addition to building new intellectual properties. EEDAR research indicates the most optimal time to launch new properties are during the early period of a console cycle.

“We can’t stress enough to our third-party publishers. If you take a wait-and-see approach to the next-generation of HD platforms you will be left behind and likely put yourself in a critical catch-up strategy that could lead to rushed decisions and development schedules that ultimately hinder product quality.”

Finally, on the matter of pricing, Divnich isn’t surprised that Sony didn’t unveil any numbers last night, “For competitive reasons, I am not surprised that pricing was not discussed. I think Sony learned a valuable lesson with the launch of the PlayStation 3 and I wouldn’t expect the same mistakes to be made next generation. We wouldn’t expect pricing announcements until closer to launch.”

What do you make of the above? Meanwhile check out our run-down of PS4 reveal coverage here:

PS4 reveal trailers: all in one place.
PS4 has 8GB of RAM, almost 2 teraflops of computational performance.



  1. ps4some

    Dumbass comment – a couple of months aren’t going to make any difference so unless the 720 magically releases before June(which it won’t) it’s a wash

    #1 2 years ago
  2. manamana

    Sony aimed and catered at the gamers and that was a really good first move.

    #2 2 years ago
  3. KAP

    PS3 came out a year after the 360

    Current worldwide sales:

    XBOX – 75m

    PS3. – 77m

    Just ahh, just saying…

    Agree with @1 tho, it’s out this year. That’s all that matters really.

    #3 2 years ago
  4. Bomba Luigi

    It must not. It must sell enough to make Money, and thats it.

    #4 2 years ago
  5. Samoan Spider

    @3 I would say the 360 not selling that well in Japan toppled those figures in favour of the PS3. I think Sony will be worried that MS will have learnt its lesson and are right to want to be first to market. But pull the trigger too soon and its for nothing. But #4 is right, so long as its making money, it doesn’t matter. The wii sold 97million units in that same metric your figures came from so both companies will see extra customers they can reach this time around.

    #5 2 years ago
  6. Butcher8

    @Kap, Those are not official numbers, officially the 360 is still ahead sales wise, you shouldn’t jump the gun, it makes you look like a fool.

    #6 2 years ago
  7. Samoan Spider

    @6 77 vs 75.9 is the figures up to Dec last year so his figures are close enough. 360 is not ahead and the figures for the sales come from their earnings call.

    #7 2 years ago
  8. Diingo

    How on Earth is Nintendo going to survive this?

    #8 2 years ago
  9. manamana

    @8 with Zelda, Metroid, Mario, Luigi and Donkey Kong. Simple as that.

    #9 2 years ago
  10. Clupula

    @8 – By either becoming a third party publisher or focusing strictly on handhelds after the PS4 and 720 kill the Wii U.

    #10 2 years ago
  11. OlderGamer



    #11 2 years ago
  12. Clupula

    Hahahaha…I love the idea that the people who are excited for those games aren’t ALREADY Wii U owners. Just as I predicted that the Wii U would sell well at first, due to the Nintendo faithful, and then crash (even though I didn’t expect it to crash as much as it has), it’s pretty obvious that those games will create a mild sales spike for a month or two, followed by the system sales going back down. Once the PS4 and 720 come out, it’s pretty much over for the Wii U. They will be living on the fumes of games still coming out on PS3 and 360. And it won’t even get all of those. Once those stop being made, the Wii U will have zero third party support.

    #12 2 years ago
  13. manamana

    Clupula = Pachter in disguise

    #13 2 years ago

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