Wed, Feb 20, 2013 | 11:32 GMT

Battlefield will dominate next-gen as Call of Duty hits its peak, says Pachter

Battlefield will topple the Call of Duty franchise going into the next generation of consoles, according to Wedbush Morgan analyst Michael Pachter.

Speaking in the current issue of OXM, Pachter said, “The CoD franchise is at or near its peak annual sales potential, and we’ll likely see sales stabilise. Battlefield 4′s launching next autumn and new consoles are coming out, so this is likely to affect sales.

“It’s unlikely CoD will drop back to Earth in the next few years, as the online multiplayer audience and community is so strong. Activision could always make a mistake, but the franchise is so important to it that a serious error is unlikely. The biggest risk is consumer fatigue – but a few years ago CoD was a WWII shooter, and it morphed into Modern Warfare, then Black Ops. They will work hard to keep it fresh.”

EEDAR analyst Jesse Divnich told the site earlier, “While momentum is on CoD’s side, the opportunity to dethrone a market leader is highest as consumers transition cycles. We have faith CoD can hold its market dominance, but EA will push to solidify Battlefield as the premiere shooter franchise as we transition to new consoles.

It comes as Battlefield 4 has been shown to retailers behind closed doors.

62 comments

#51

Fin
20/02/13, 2:46 pm

@49

Thank you for proving my point bro!

#52

shogoz
20/02/13, 2:48 pm

thats ok Fin anytime mother fuckers excuse me i’m off are u all ready for the dump on your chests when i wake up? i fucking hope so

#53

G1GAHURTZ
20/02/13, 2:49 pm

I like Latvia. It’s a nice country.

#54

Erthazus
20/02/13, 2:49 pm

Ahh, well. I know one change that was happened in Modern Warfare 1 compared to Quake 3:Arena (like in 99.9% current gen shooters):

“Bullet penetration”

Well, thank god, that they figured out about that.

Btw, fun fact (!) BO II is the first game in the series that used old Havok physics. I just want to know, for what…

#55

Samoan Spider
20/02/13, 2:56 pm

I know this is a mad thought, but it seems to be fucking uncommon with some of you people. I liked playing CoD. I liked playing BF. I enjoyed every single game. Every one. There’s been a lot I know, but its been a pleasure for me all the way. And SOME of the people I met along the way have been excellent company. What went wrong with either game in my opinion is the people that play them, and its getting worse. So much rage. So much hate. So in the words of Mordecai “So loud, so angry, so dead!”

#56

Fin
20/02/13, 3:19 pm

@52

Check the post numbers bro ;)

#57

TheBlackHole
20/02/13, 3:59 pm

Some people need to get the fuck out more.

#58

roadkill
20/02/13, 4:23 pm

Erthazus you really need to stop this. CoD and WoW people (for example) are unable to understand what you mean, they are unable to choose quality, and even if they do understand you they’ll simply deny it. There’s no point in fighting them. I mean “What’s wrong with Justin Bieber!?” Really? OK.. Anyway, these games are awesome because they keep this kind of people trapped there. Think about it, would you ever want to play BF with a CoD person!? That would be fail because they simply lack the ability to make complex thoughts.

#59

splashofartstudios
20/02/13, 5:01 pm

Im totally tired of both Battlefield & Call of Duty…

#60

OlderGamer
20/02/13, 5:04 pm

“Im totally tired of both Battlefield & Call of Duty…”

+1

And if I am being honest, I am tired of the entire Online Shooter craze.

#61

splashofartstudios
20/02/13, 5:12 pm

@60- Man me too… I want more games like Jak and Daxter…and Ratchet and Clank…shit Bring back Crash Bandicoot!

#62

monkees19
21/02/13, 7:49 am

I don’t take any stock in what Pachter has to say. Last I checked he’s like 0-1,750 or so? Seems to me he’s always wrong. This little guess will likely make him 0-1,751, regardless of how you feel about the games themselves.

Leave a Reply