“Wii U has not caught the public’s imagination yet”: UK retailers call for price cut

Friday, 15 February 2013 10:37 GMT By Dave Cook

Wii U has failed to set retail alight in the UK. The issue has prompted many UK retailers to speak out in demand for a console price cut.

Speaking with MCV, Tesco games buying manager Jonathan Hayes stated, “Wii U has not caught the public’s imagination yet. We need a killer app to drive sales, and a big marketing push to clearly communicate what Wii U is all about – it will probably be better to focus on the premium edition to do this.”

It comes as Wii U accounted for just 1.6% of total UK software sales in January, falling way down the list of platform performance in the country.

“A new strategy needs to be communicated and launched for Easter, the school holidays, the summer holidays and beyond”, said Sainsbury’s games buying manager Gurdeep Hunjan.

Online retailers want something to budge as well, as ShopTo buyer James Rowson added, “Nintendo needs to show there’s a wide range of games available and on the horizon so consumers see Wii U as a good long-term investment.”

MCV has many of these quotes, each calling for a better marketing strategy from Nintendo, and a console price cut is viewed by some retailers as a way to push the Wii U brand to the wider market.

What do you make of Nintendo’s Wii U strategy so far? What could be done to improve the matter? let us know below.

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