Epic’s Tim Sweeney is “looking forward” to the digital future

Wednesday, 13 February 2013 19:37 GMT By Stephany Nunneley

Epic Games’ Tim Sweeney has said he is “looking forward” to the digital future, where development budgets can be scaled and priced differently.

Speaking with Edge, Sweeney said the market at present is “inefficient” and digital distribution makes things more cost effective.

“Once you have a game, it’s available pervasively online, and your devices are all Internet-connected, do you really need to run television ads to get people to find it at the top of the App Store? I’m looking forward to our digital future,” he said.

Sweeney feels that once “more sales of games” are out of retail, it will create more “flexibility for developers to make games at different scales and price them differently.”

“If you look at games that just encompass triple-A production values, there’s a huge range of scales where games have been successful and profitable,” he told Edge. “You don’t need $100 million to build a triple-A game. But if you want to spend that much, you can build one that looks absolutely insane.”

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