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Sony: PlayStation 3 won Australian retail in 2012

Tuesday, 12th February 2013 23:20 GMT By Brenna Hillier

PlayStation 3 came out ahead of the competition on total platform, software and hardware sales during 2012, Sony Australia has announced.

Drawing on the NPD Group Australia’s data and the iGEA’s 2012 market overview, SCE Australia said PlayStation platform sales – which include hardware, software and peripherals – accounted for 25.3% unit sales and 31.3% of dollar value share for the entirety of 2012. This is the largest slice captured by any platform, apparently.

PlayStation 3 also took out the record for greatest share in the hardware market, with 27% of total unit sales and 32% value share, thanks to the new “super slim” release.

On the software side, PlayStation 3 again achieved top spot with a 28.9% unit sales share – although no mention was made of spend percentage in this category.

“Moving into 2013, with AAA blockbusters on the horizon such as God of War: Ascension, the critically acclaimed The Last of Us, Beyond: Two Souls, plus more for the family with new titles for Wonderbook, we plan to continue the PlayStation momentum and magic for our Australian customers,” SCE Australia managing director Michael Ephraim said.

“We are also seeing accelerated growth in our online sales driven by an increased range of digital content and subscription products such as the PlayStation Plus program in Australia.”

Australia boasts a $1.161 billion dollar games retail industry.

Sony is expected to reveal a new console at next week’s PlayStation Meeting.

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1 Comments

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  1. ActionGameKing

    A small victory but a victory none the less! Sony has to keep this up, cause financially they really need it.

    #1 1 year ago