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EA expects next-gen to be more cost effective thanks to its proprietary Frostbite engine

Tuesday, 12th February 2013 22:23 GMT By Stephany Nunneley

EA’s chief financial officer Blake Jorgensen has said next-gen will be a more cost effective transition for the firm, and part of this has to do with Frostbite being the firm’s proprietary engine.

Speaking during the Goldman Sachs Technology and Internet Conference, Jorgensen said EA plans to leverage its “core group of ten-to-fifteen titles” on next-gen, and keep R&D under $100 million, unlike the last console transition where EA had “way too many titles” available.

“Historical transitions have been bumpy for a few reasons: one, because a lot of the companies had too many titles,” he said. “We had way too many titles in the last transition, and the more titles you have, the more expensive it is to convert from one generation to the next. We are much more focused now.

“We have a core group of ten-to-fifteen titles which we’ll stage in terms of the transition and manage costs through it. The goal is to keep the cost increase for R&D under $100 million.”

Jorgensen said the R&D costs will be spread between 2013 and 2015, while at the same time being “receptive” to what next-gen consoles will cost. He doesn’t think the price difference between current and next-gen will be as “dramatic” as previous years, and having Frostbite ready to roll on next-gen will be cost effective, unlike current-gen which was “a big task.”

“We have always been moving Battlefield well ahead on specs because of the PC embedded base business,” he said. “So moving from gen-three to a gen-four is not a huge rise in costs, and since we’ve been building those types of titles on Frostbite, which is our proprietary engine, once you’ve done that, you now can do it for multiple titles as long as they use the Frostbite engine.

“This has been going on over the last year, and the early look on some of these products is spectacular.”

Activision, on the other hand expects development costs to go up with next-gen. During its financial call to investors last week, CEO Bobby Kotick said new tech always causes an increase in costs, and this “transition will not be an exception.”

Sony is expected to announced its next PlayStation in New York City next week, and Microsoft is expected to reveal its next Xbox platform at E3 in June.

Thanks, Gama.

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9 Comments

  1. LuLshuck

    Worst engine ever

    #1 1 year ago
  2. Peetry

    Great engine, great integration of ANT, great tile based DS, highly scalable. I doubt we’ll need FB 3.0 until late next gen, if not further

    #2 1 year ago
  3. Erthazus

    Fantastic engine.

    I like it a lot, but so far only DICE made the best game on it.

    #3 1 year ago
  4. DSB

    That’s gonna be one generation asking their parents why the sun looks so dull in real life.

    #4 1 year ago
  5. DuckNation

    Frostbite 2 engine is amazing and with them only using about 35% of its full power on bf3 this engine has loads it can improve on with next gen consoles

    #5 1 year ago
  6. MadFlavour

    Maybe now they won’t have to charge for online play, while at the same time renting out servers, thus giving some of community the power to ruin the play experience for the majority of the community, who’ve paid twice for the privilege of playing online!

    #6 1 year ago
  7. Hunam

    @5 Made up stats are the best!

    I think they still have a lot of work to do on Frostbite 2. Medal of Honor Warfighter kind of showed that outside of DICE’s hands that it can fall apart have leave lots of horrible bugs. But that could just be tools and back end structure that need work. I am glad to see EA focusing on interal R&D for a versatile engine and actually rolling out it publisher wide.

    #7 1 year ago
  8. ps3fanboy

    it was totally crap on this gen consoles for sure… screen tearing, framerate hell, texture popping, bloom/vaselin screen effect all that shit..

    #8 1 year ago
  9. heroes159

    Frostbite 2.0 is one of the Greatest Engine out there. With this Engine EA will go for whole new level when next Gen hits. I need to buy me a New PC :)

    #9 1 year ago

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