Sections

Resident Evil 6 – Capcom “currently analyzing the cause,” of less-than-expected sales

Friday, 8th February 2013 19:20 GMT By Stephany Nunneley

Capcom has chalked weak Resident Evil 6 sales to various contributing factors: new challenges with development, inadequate organization, and marketing.

In a Q&A response to its Q3 fiscal report, the firm stated it is still analyzing the reason the game didn’t sell over 4.8 million units, which was less-than-expected.

“We are currently analyzing the causes, which involve our internal development operations and sales operations,” reads the statement. “We have not yet reached a clear conclusion. We believe that global sales of 5 million units are proof that this is a popular title. However, we believe that the new challenges we tackled at the development stage were unable to sufficiently appeal to users.

“In addition, we believe there was inadequate organizational collaboration across our entire company with regard to marketing, promotions, the creation of plans and other activities. We will have to examine these results from several perspectives.

“We will reexamine our internal operating frameworks in order to identify areas that need to be improved concerning development as well as sales and administrative operations.”

Resident Evil’s producer Masachika Kawata said last week there’s a possibility for a reboot of the franchise, as long as it preserves “what Resident Evil is and what makes it appealing to fans.”

Latest

29 Comments

  1. Lewis247

    Because it’s a total peice of shit.

    I remember they said before hand they were listening to fans… Did they fuck! I hope revelations HD is alright.

    #1 1 year ago
  2. Gnosis

    Hahahahahahaha… I’m sorry, but…ahahahaha, I just can’t… hahaha!… >_>

    #2 1 year ago
  3. OlderGamer

    Take a break from the franchise. Give it a few years, do something else.

    #3 1 year ago
  4. ArcticMonkey

    I know a ton of Devs/Pubs who would love their games to sell 5m copies… I hate Capcom. It’s so petty of me to say, but their on disc dlc BS… Eh, not gonna rant.

    Remember me looks good tho. I don’t want to give Capcom a dime, but should the Dev be the victim of that? Probably not.

    #4 1 year ago
  5. SlayerGT

    @1 “they were listening to fans”

    I honestly feel like this is one of the biggest issues with the industry. Games becoming less like art and more like products. I liked games more before the internet..

    #5 1 year ago
  6. Stephany Nunneley

    @5 “I liked games more before the internet…”

    I feel that way on occasion myself!

    #6 1 year ago
  7. SameeR_Fisher

    Hey, here is a list:

    - Choose a better releasing window, October is always busy with Assassin’s Creed, go for August or July.

    - Return to Survival Horror, make a grand spectacular game with great graphics to enforce the atmosphere, then make a combat system that doesn’t make the player a bada$$, make the enemies hard to kill and ammo scarce.

    - Get rid off Co-Op forever, want to make friends play together, keep it in MP away from the SP and the Story.

    - Less weapons, RE nowadays got a huge amount of weapons.

    Those are pretty much it.

    #7 1 year ago
  8. Francis O

    The game sucks, the broken up campaigns, the military style shooting with Chris Redfield, the stupid melee system in the game.

    Capcom, Look at Resident Evil Revelations…. thats how you make a Resident Evil game.

    #8 1 year ago
  9. The_Red

    Analyzing the cause? Seriously? It’s like Nintendo making a bloody FPS Mario game that bombs. Will there be any need for analysis? Of course not.

    #9 1 year ago
  10. loveaya

    Why less than expected? because without Mikami Shinji

    #10 1 year ago
  11. Bomba Luigi

    2 Sad Things about that.

    1. What is wrong with that Game is…. well, its obvious.

    2. Calling a Game with almost 5 Million Sales in this Period of Time a failure sounds so Terrible. 5 Million (F I V E Million) People thought that what you done is worth the Money they worked for. Can you even Imagine how many People that are? So please be a bit Thankful here and don’t wining around, because that are good Numbers.

    #11 1 year ago
  12. deadstoned

    I’d say the game itself and the story are pretty poor to be honest. I think Capcom are asking this question, because it did alright in Japan. Which is the case for anything made in Japan simply does better there. Trying to sell a mostly Japanese games to Westerners just doesn’t work any more. The story, the gameplay and the artwork is simply too Japanese. In this case I think RE6 is the result of Japanese trying to make what they think is a western game. Which again doesn’t work. So unless they put a new spin on it by making it hardcore like Dark Souls or very artsy like Ni No Kuni, its not going to get better in Japan.
    .
    The Series needs a break, then give it to some western devs to refresh it.

    #12 1 year ago
  13. sh4dow

    What the hell more do they want? That’s already about 4 million more than this piece of shit should have sold!

    #13 1 year ago
  14. NinjaHart

    The thing that made the RE games populare and buildt their fan base was the horror RPG aspect of the game. Now from what I heard, they removed almost all of that and they don’t understand the problem?

    I’m not a fan of RE, but even I know what their problem is.
    If you take a horror RPG type of game and turns it into a full action game with about no horror, the fans will be dissapointed.

    Everyone should know that.

    #14 1 year ago
  15. Wezzulus

    @7 I’d like the co-op to stay, just not forced co-op. It gives replay value.

    #15 1 year ago
  16. salarta

    Ah Capcom. Of course it can’t be a problem with the content or creative decisions made with the game, the suits know full well that human beings are just stupid, mindless sheep that don’t care one bit about the actual quality of a product so long as it has familiar names and faces slapped on it.

    One annoying thing I regularly see people whine about is fans being “entitled.” The people that say this sort of thing play right into the attitude of the suits at these companies, the idea that fans should accept absolutely anything the company makes. The reality is that fans are consumers. Consumers pay for what they want. If they don’t want something, they don’t have to buy it, and if there’s something they want that the company refuses to make, they also have a right to make the demand known to the supply side. A video game company not giving the fans want they want is like a candy company hearing “We want chocolate bunnies” as the strongest demand, and deciding to turn around and make jawbreakers instead.

    Fans would do this sort of thing regardless, because even if we take it out of the business mindset, a person is going to buy what fits their tastes and interests. However, video game companies invited fans being a lot more expressive and demanding the instant they started hiring CEOs and treating video games like they’re nothing more than interactive Blockbuster movies.

    Someone else suggested that when it comes to video games, the internet has been a bad thing when it comes to fan reaction to games. In reality, I think the internet is one of the few things that might save the industry.

    Before the internet, we had no real way of finding out about what many of these companies were doing, or what their presidents, directors, employees, etc were saying. Would we have ever heard about the conditions at EA that led to ea_spouses without the internet? Even if we did, would it have been dealt with as quickly, or would EA employees and people close to them have suffered for years longer? And video games. Before the internet, there was no chance in hell that hidden gems like God Hand would have been acknowledged and tried out by as many people as today. Would Demon’s Souls have led to the creation of Dark Souls without the internet? For many high-quality games, the internet is their only hope for success because in many cases the companies that release them either underestimate their potential or don’t have the money to get the word out by traditional means.

    This leads into my second thing to note. When the internet wasn’t such a big thing yet, the video game industry was still relatively free of Hollywoodization and business types forcing their way in to treat video games like mere products. When you say “I liked how the video game industry worked out before the internet,” you’re referring to a time period when video game publishers and developers were not primarily run by business and marketing people that eagerly suck the creativity and love out of games to try and make those games fit whatever trends and demographics they think will sell more copies.

    And that’s where the REAL problem lies, and what caused Resident Evil 6 to become a “failure.” Capcom has been notoriously asinine toward both the very video game creators that led Capcom to greatness in the first place, AND the fans that bought those games back then. Why? Because, as Inafune pointed out in his rants before leaving Capcom, money. Money money money. In past generations, such as before the internet, companies made decisions based on their visionary ideas. Making money mattered, but the main goal was to create a great game that fit what they wanted to see in a game; the video game industry wasn’t where you went to try and make billions to buy your next yacht.

    Fans didn’t make “demands” of companies before the internet because before the Hollywoodization of video games, they didn’t HAVE to make demands. Back then, the people running the show at video game companies didn’t let what they thought might sell more copies override what felt right to them for the franchise. Today, fans need to make “demands” because these companies are run by suits that have no fucks to give about quality or respecting source material. Most of these big name companies are now as creatively bankrupt as the film companies that keep making terrible remakes of amazing classic films, remakes that often miss the whole point of the original films. Just like games like Resident Evil 6, DmC, 3rd Birthday and the coming “Tomb Raider” game.

    #16 1 year ago
  17. LuLshuck

    Theres a reason why both DMC and RE6 didnt sell, DMC you treated the hardcore fans like shit and RE6 yous just missed the point about resident evil

    #17 1 year ago
  18. salarta

    I think a fair bit of RE6 failing was also due to a mix of not listening to the fans and not really having any respect for the Resident Evil franchise. Capcom ignored calls for the series to more fully return to survival horror, and they made the up-front decision to completely exclude Jill and Claire in a game that anyone that can actually look at things objectively knows should have included them as major playable characters.

    Capcom expected to sell 6 million copies, they only sold 4.8 million. Speaking solely on the characters aspect, I wouldn’t have been surprised if Jill and Claire wouldn’t have garnered at least 1 million more sales individually. Some of that is me speaking from my personal perspective; I probably would’ve bought the game in spite of bad opinion if it had included both Jill and Claire as was practically a requirement for the lynchpin anniversary tribute game. Leaving them out is like making a Star Wars tribute film supposedly meant to celebrate the original trilogy, and leaving out Princess Leia and R2-D2 to focus entirely on Luke, Han Solo and Lando.

    #18 1 year ago
  19. Zohar

    Resident Evil 4 was a legendary game that re-defined TWO genres simultaneously and still exists in my mind as one of the greatest games ever made.

    Resident Evil 5 played similarly to 4 but they stripped out all of the soul and …. pizzaz that was present in RE4. And they forced you to have a co-op partner the whole time. And the story was way too self-serious which just magnified how kinda… dumb it all is.

    Resident Evil 6 is a bad Gears clone (which is ironic considering the inspiration for Gears of War was Resident Evil 4) with bad characters, a bad story, an overload of bad quicktime events, bad gameplay, a bad UI, no soul or identity whatsoever. It was a stupid action-setpiece theme park game. It was of poor quality. It was made by people with no vision. That is why it is regarded as one of the worst Resident Evil games.

    Shinji Mikami is gone folks…. Resident Evil is dead.

    Oh and I can see how they consider 5 million sales a bad number. They had over THREE HUNDRED people working on this game. You can’t just throw money at a project and assume it’ll be a killer hit. A shitty game is a shitty game no matter how many people shat upon it.

    Case in point: WATERWORLD.

    #19 1 year ago
  20. salarta

    @19: With RE5, I found how seriously they tried to take the story fascinating considering the glaring flaws in several aspects of it. Jill, one of the series’ most important characters, goes through a hell that’s basically a complete slap in the face to everything she ever was and believed in, but Chris’ “suffering” is somehow all that matters? “Bird Lady” turning out to be Jill was obvious from the character’s first reveal, yet Capcom tried to make it out to be some big mystery in trailers. But the thing I found most amusing was Sheva’s reaction of “I THOUGHT SHE WAS WESKER’S PARTNER?!” over what happened to Excella. It was clear in trailers that the team really wanted to pound the “partners” theme down, but in the game absolutely nothing happens to warrant Sheva thinking of Wesker and Excella as partners.

    I also found how they tried to explain away Jill’s physical changes to be fascinating. She’s paler because of lack of sun and her hair bleached to blonde because of the chemicals she was in… right. While those reasons work, it was obvious that the team wanted to make Jill look like some kind of Weskerette, and it would’ve been more powerful for the story if they’d just integrated that into the story. What’s more catching, that Jill’s hair just happened to turn blonde, or that Wesker explicitly made her in his image to make even more of a mockery of her after having already forced her to help him ruin everything she ever worked for?

    But yeah, the people making these decisions at Capcom clearly have their heads up their asses. Over the past few years, they’ve done just about everything they could to treat their fans like crap, then expected that badmouthing their fans and completely ignoring fan input would somehow increase sales. In other industries, it’s normally understood that the install base of consumers needs to be preserved as best as possible, since they’re the people that will most reliably offset any risks and potential losses. Not Capcom though, apparently common business sense is too hard for these business-minded people.

    #20 1 year ago
  21. Kuwabara

    They already know what the problem was. They made a game to appeal to the shooter action nuts. And thy wont do survival horror cause they think it won’t sell. Idiots. They should do a reboot and have it set in a closed environment, a MANSION again, with many rooms and scares, great graphics, lighting, low amo, small inventory, the same composer from resident evil 1, original score, not dual shock directors cut. It could star the same characters but the story and obstacles in the way done better. As long as it’s in a closed setting with a haunting soundtrack that would be perfect.

    #21 1 year ago
  22. Clupula

    No need to reboot it. Just make a smaller story and focus on horror, with limited ammo. Problem solved. Don’t make all the previous RE games worthless with a reboot. I think that’d piss me off more than another Gears of Redfield game.

    #22 1 year ago
  23. Clupula

    And why would anybody want the music to go back to being bad synth music is beyond me.

    #23 1 year ago
  24. salarta

    A reboot is not necessary at all. The series would be just fine either with Capcom remaking RE6 and the ending of RE5 (unlikely), or by using RE7 to get back to the proper atmosphere and gameplay, and to fix the mistakes they made with treatment of the story and characters.

    At bare minimum, if they “had” to reboot it, they should only do so after making RE7 with Jill and Claire as the stars. Their exclusion from RE6 needs to be made up for properly. Besides, we’ve seen what they think makes for a good reboot and how to treat the fans during said reboot with DmC. They don’t seem to have the appreciation and respect toward fans and the source material needed for a reboot. The only company this generation that has done a reboot properly is Netherrealm Studios with Mortal Kombat 9. Personally, what I proposed for RE7 is the only way I’ll start buying Resident Evil games again (with the exception that I’ll be buying Revelations on PS3). If they try to reboot the series without making an RE7 that stars Jill and Claire and treats them right, they’re not getting my money again for future Resident Evil games.

    #24 1 year ago
  25. Kuwabara

    @23 u must have played the shitty version with alternate soundtrack.

    A reboot is necessary. re5 is the best co op game i’ve played. It is one damm fine action game, but not horror. They can’t top it and i don’t think they should bother. It’s time for that classic survival horror feeling again.

    #25 1 year ago
  26. loki

    4.8 million units is very very good result this crap. Capcom bettrer analyzing why the game was so shit.But all that is interested Capcom are sales and more PC ports

    #26 1 year ago
  27. mobiugearskin

    They just need to lower their sales forecast.

    4.8 MILLION UNITS is a huge number.

    People say it missed its target because it was “shit” Blah Blah Blah

    Didn’t review well, still shipped 4.8 million. Probably about 4 times the number that DmC will ship, and DmC genuinely IS a great game which reviewed well.

    Why do you lot have to speak so much shit?

    #27 1 year ago
  28. Unlimax

    @27 Because if people like you still defend this kind of games you Will become an obstacle in the way of the Fanbase and you know why , Because YOU ARE NOT HELPING , Millions and Millions of fans are looking for the best and you are looking for the worst Only you to become an obstacle in the way of anyone who criticizes any game .. Just stopped and thought of the fate of the series, even for once in your life.

    #28 1 year ago
  29. salarta

    @27: The expectation by Capcom originally was that it would sell 7 million copies. The crazy amount of effort Capcom put into marketing and hyping up the game, combined with how eagerly people bought up things like Operation Raccoon City, meant that it was expected that Capcom would manage to sell copies even in excess of their projections.

    Yet in spite of having those things in their favor, Resident Evil 6 still sold worse than past games that had much less marketing and a smaller potential audience behind them. There are only a few possible conclusions. One is that Resident Evil 5 was so bad that it led to people not wanting to play RE6 at all. This is unlikely given the success of Operation Raccoon City. Two is people boycotting Capcom for recent poor behavior. And three is perceived quality of the game either through rentals and watching other people play it, or through reviews and word of mouth.

    Comparing RE6′s sales to DmC’s sales doesn’t work here. First of all, it’s your personal opinion that it’s a great game. Second, I’ve seen terrible games get scores much higher than they deserve, e.g. 3rd Birthday, and the same can be said for great games getting undue low scores. Third, even if we assume that DmC is the best game ever made, DmC isn’t a proper comparison because all the controversy surrounding it is guaranteed to have hurt sales. You’re basically trying to compare Resident Evil 6 with a more unpopular and hated game (and, a game published by the same company), and claiming that just because that hated game got high review scores and you think it’s great, that means a game that sold better than it should be considered a success. It… really doesn’t work that way.

    #29 1 year ago

Comments are now closed on this article.