Thu, Feb 07, 2013 | 03:15 GMT
Sony hires new advertising agency to replace Kevin Butler firm
Sony Computer Entertainment America has signed up with New York advertising agency Bartle, Bogle, Hegarty. GamesIndustry reports Sony considered “outstanding” proposals from Anomaly, 180LA and former agency Deutsch before settling on the new team. Deutsch was responsible for the successful and popular Kevin Butler campaigns and its wit will be much missed; unfortunately it seems we’ve seen the last of our erstwhile vice president of everything. New agency BBH will probably have quite a lot of work on its hands in the near future.
3 
Posted in: Sony, Trade
Tags: kevin butler
3 comments
#1
daytripper
07/02/13, 3:20 am
Tea could spare a few hours to replace Butler, right tea ?
#2
Beta
07/02/13, 9:33 am
It’s a shame to see the Kevin Butler ads end on a sour note.
First decent ad campaign I’ve seen from Sony imo. Don’t screw up PS4 marketing please. ;P
#3
mkotechno
07/02/13, 2:42 pm
PS3 “This is living” advertising was just crap.