Sony Computer Entertainment America has signed up with New York advertising agency Bartle, Bogle, Hegarty. GamesIndustry reports Sony considered “outstanding” proposals from Anomaly, 180LA and former agency Deutsch before settling on the new team. Deutsch was responsible for the successful and popular Kevin Butler campaigns and its wit will be much missed; unfortunately it seems we’ve seen the last of our erstwhile vice president of everything. New agency BBH will probably have quite a lot of work on its hands in the near future.
While 4K TV sales are rising, Microsoft’s latest console still isn’t expected to dominate the gaming landscape.
Psyonix asks Sony about doing cross-platform play with Rocket League every day, but it’s always the same answer
This Rocket League cross-platform play business is just getting silly now.
Minecraft for PlayStation 4 may not have cross-play, but Mojang still intends to support it with updates.
Actor Jerry Lambert, aka Sony’s Kevin Butler, has settled the lawsuit with his former employer out of court.
Sony and Bridgestone are still locking judicial horns over the appearance of Kevin Butler actor Jerry Lambert in one of the tyre manufacturer’s adverts. Bridgestone has claimed that Lambert was not playing Butler in the ad.