Fri, Jan 18, 2013 | 10:15 GMT

Sony sells US headquarters for $1.1 billion

Sony has agreed to sell its US headquarters for $1.1 billion, according to Bloomberg.

Real estate agent Cherit Group have dropped a megaton of money on the base that climbs 37-stories New York’s skyline. Sony expects the sale to regenerate $770 million in net cash after repaying debts; a positive sign after posting a record loss of £3.6 billion last year.

“Given the opportunities and challenges in the current economic and real estate landscape, selling 550 Madison now is a timely and logical strategic move,” commented Sony corp. of America president, Nicole Seligman.

“Regarding our new headquarters, we continue to look at a number of spaces in Manhattan but have not yet made a decision about where to lease.”

96 comments

#51

monkeygourmet
18/01/13, 5:45 pm

@47

Greed or seeking profit? companies that can focus tend to do better.

Sony’s focus is all over the place at the moment.

Come on dude, that’s obvious! How many products o they send out to die in the market place?

Remember the PS branded tablets? How well did they do?

That was only last year. Wonder book? PS phone? The list is endless…

#52

Sadismek
18/01/13, 5:46 pm

Wow, sometimes it sounds like *some* of you actually wish the worse for Sony. What the hell guys, it’s not like they killed your family after they raped it! They are in trouble, but dancing on their open coffin doesn’t do anyone any good. I personally wish them the best, and I’m sure they’ll work something out.

#53

Dragon246
18/01/13, 5:57 pm

@51
Wonderbook stayed in uk charts longer than zombieu.
@52
Their beloved company ninty was thrown from the top by sony. They are still smarting from that.
And you know, they huddle around ninty articles saying “OH MY BELOVED IS TARGETED”.
Man, the hypocrisy is startling.

#54

Meta_Dragon
18/01/13, 5:59 pm

@51

Mmm, im going to say greed. I can’t honestly defend Miro$oft and say they aren’t greedy. And when Apple makes a new phone every six months with, what, one little change? I say greed on that too. And since Sony didn’t start out as a game business, naturally their focus is going to be on different things. The CEO has change the companies focus to three things: digital imaging, gaming, and the mobile market. Sure, products fail, but that’s just how things go. You can’t win every time. you seem to act like Sony raped your family or something.

#55

Da Man
18/01/13, 6:03 pm

You can’t argue with people who state they like a CEO of a corporation.

Want your $599? Work harder, Sony. Work 7 times a week. Then if I feel like it I might purchase a pos.

#56

theevilaires
18/01/13, 6:09 pm

^ I don’t think your purchase will make or break them lil man. In the long run you’ll end up giving them your money regardless so shut your mouth kid and stop trolling for the sake of attention.

#57

Da Man
18/01/13, 6:13 pm

Wtf are you again, theracistarse?

You should rename your login to theironicarse.

#58

monkeygourmet
18/01/13, 6:56 pm

@53, 54

No, I just hate that fact that Sony’s main priority for the last few gen’s has been to shill there newest media format…

That has NOTHING to do with gaming, it’s pure corporate greed.

Designing a whole console round a media format your trying to push on the masses. How many times do we have to buy the same fucking film because Sony have decided to change the format?

Absolute rubbish and now that digital is the focus, hopefully that will show them there consoles can’t be Trojan horse devices anymore.

Mind you, the talk of 4K in the PS4 shows you a leopard can’t change it’s spots, if they go that route, I hope they go bust.

#59

Dragon246
18/01/13, 7:08 pm

@58
4k is just higher res than present, just like 1080p was from SD. Everyone will follow it sooner or later.
Why don’t you admit the real reason now?
Also, nintendogs calling others sony bots makes little sense.

#60

OlderGamer
18/01/13, 7:11 pm

“Mind you, the talk of 4K in the PS4 shows you a leopard can’t change it’s spots, if they go that route, I hope they go bust.”

No doubt that is where they are going MG. 4K I mean. They will try and convince people they need one first. Then when they do start selling, Vizio, Samsung or someone else will swoop in and bring them to the masses with cheaper prices.

That is my biggest Sony crux right there, they are always trying to sell luxury/sports cars in a economy car market. If the price is too high, it doesn’t matter what it can do. Are 4K display nice? I would imagine they are, my PC does over 1080p it is nice. But do I want to pay for a brand new TV? Heck no. I just don’t want it.

I felt the same way with BR. Once I bought my PS3, it came with several free BR movies, and got it set up I wasn’t blown away. They looked nice, BR did, but to me so did a reg DVD in my XB360 or PS3. The up jump in quality wasn’t worth the price, imo.

4K TVs will prolly be the same type of thing. I had read that Sonys 55inch was like 25,000usd to buy. Even if the price drops by 2/3rds, I don’t want it. That is still around 7000usd to 8000usd. Who wants to spend that?

#61

Meta_Dragon
18/01/13, 7:13 pm

@60

Yeah i saw at Sony’s CES confrence those new TV’s. I felt they were a bit ridiculous. I kind of wish Sony would drop their TV department, and bring some focus back to their games.

#62

Da Man
18/01/13, 7:16 pm

Time to create the Super_Dragon and Mega_Dragon alt accounts to prove your social adequacy.

#63

Meta_Dragon
18/01/13, 7:19 pm

@62

So following where i comment and making comments against me is showing my social Adequacy? i’ll remember that. I could also make a Super_Da Man as well. See this would work both ways.

#64

Da Man
18/01/13, 7:22 pm

^What are you on about, weirdo?

You have two accounts, and comment on this website more than I do all week.

So there’s nothing you could do for anything to work both ways. And there’s also nothing you can do to save Sony.

#65

Meta_Dragon
18/01/13, 7:25 pm

@64

Uhm, no troll. I have one account on this site. Try again. In fact, this is first time i have been on this site for quite some time. Also, it may seem like i blindly defend Sony, but there some dumb decisions that they have made that i don’t approve of.

#66

Da Man
18/01/13, 7:30 pm

Yeah right. You just keep on contributing.

Also I’m no troll. I like Sony. See it would work both ways. Bla blah blah quite frankly blah blah copy pasted online dictionary entries blah.

I could also copy paste the whole encyclopedia dramatica in here.

12 years old confirmed.

#67

Meta_Dragon
18/01/13, 7:32 pm

@66

Good, I’m glad you confirmed your age. I had my suspicions.

#68

Dragon246
18/01/13, 7:33 pm

@65
You really are wasting your time here on DM.

#69

Da Man
18/01/13, 7:34 pm

That’s some astounding humor, second only to Metal Gear Solid.

#70

Ireland Michael
18/01/13, 7:36 pm

#71

Meta_Dragon
18/01/13, 7:37 pm

@68

Yeah i know. Lol. Is there an ignore feature?

#72

monkeygourmet
18/01/13, 7:38 pm

@59

You didn’t read any of my post.

You just engaged your pro-Sony filter.

4K is just a resolution, yeah. But do you think Sony want to capitalise on it? I guarantee the PS4 will also play 4K Bluray or whatever discs.

Sony won’t be able to resist it. That’s the main problem. All their devisions are connected and pollute each other, that will be their downfall and it will be very deserved. The once proud samurai finally falling on his own sword.

#73

Da Man
18/01/13, 7:39 pm

No, but there’s the alt accounts rule

http://www.vg247.com/forum/profile.php?id=62340

#74

Ireland Michael
18/01/13, 7:42 pm

@71, No. And they never will be, based on what Pat has said in the past. You can always use a personal thing called “willpower” though.

Complain to Pat directly if you believe his behaviour is genuinely disruptive to the community.

#75

Meta_Dragon
18/01/13, 7:45 pm

@74

I’m trying lol. It’s hard when he keeps disrupting these conversations in the comments.

#76

Da Man
18/01/13, 7:46 pm

You could always try creating a third account.

I hope there will be a rule for memberating flooders sometime.

#77

Ireland Michael
18/01/13, 7:47 pm

@75 Which become entitely irrelevant to the thread the moment they’re ignored.

#78

Dragon246
18/01/13, 7:56 pm

@72
Then we can all laugh together afterwards if sony falls. Maybe learn some computer knowledge and understand that hdmi1.4a (or some other version), supports 4k, so sony is hardly the first one in the bandwagon. Many pc gamers have already moved on to res more than 1080p. The only sony needs to do is use the latest hdmi industry standard to make ps4 capable of running 4k . All modern gpus support 4k.

#79

Meta_Dragon
18/01/13, 7:58 pm

@78

Will the PS4 even support 4K? Or is the max for the 1080p?

#80

monkeygourmet
18/01/13, 8:03 pm

@78

I mean disc format and distribution:

http://www.engadget.com/2013/01/07/sony-4k-distribution-service/

It’s starting already, especially with films within their ‘stable’.

How many times do you want to buy the same film dragon?

#81

monkeygourmet
18/01/13, 8:05 pm

@79

As Dragon said, 4K is already supported by a lot of devices, it’s just wether Sony try to push the 4K Bluray format on the PS4 alongside the new 4K TV range.

Then a few years on it’ll be 4K 3D or whatever, that is, providing Sony last that long…

#82

OlderGamer
18/01/13, 8:09 pm

Building up enough content for 4K TVs is a barrier too. So yeah building it in to their next console makes a lot of sense to me. It helps build back that amount of content. But I still think it comes down to do people want to pay for it? If it comes standard in a reg priced TV, I would consume it, if not…no thanks.

#83

Meta_Dragon
18/01/13, 8:11 pm

@81

I just really think this is ridiculous. I mean it’s great they are exploring new technologies, but this just doesn’t seem economically sound. Can’t they be happy with Blu-ray and 1080p?

#84

OlderGamer
18/01/13, 8:14 pm

That is one of the problems with tech companies tho Meta, they think they always need new products to bring to market. Even tho many folks just don’t want or can’t afford to upgrade.

#85

Phoenixblight
18/01/13, 8:14 pm

the 4k resolution is not for games it was only for films with Blu ray. We have a long way to go until we see that res for video games.

#86

DSB
18/01/13, 8:19 pm

@84 Apple called, and they say you’re full of shit :P (Respectfully, of course)

People are always looking to spend money, and it doesn’t neccesarily matter whether something is “better” or “worse” on paper, it matters whether it’s cool enough to spend money on or not.

People in the lower income brackets just aren’t the targets. They’ll just have to use financing to get their hands on those products, or wait until the more attractive markets are tapped to have their turn.

Something like the Steambox pretty much depends on it. Does anyone “need” a practical, accessible living room PC? Fuck no. Could it turn out to be cool enough that they’ll buy it anyway? Fuck yeah.

#87

Meta_Dragon
18/01/13, 8:19 pm

@84
Yeah makes sense. I just never understood the need to make new products asap. Well hopefully they get some sense knocked into them. I mean i don’t even think the theaters where i live even use Sony’s projection stuff.

@85

Haha! Yeah good point. One can speculate i guess. :P

#88

monkeygourmet
18/01/13, 8:20 pm

@85

Exactly, Sony care about their physical media primarily.

Be interesting to see how they can push the PS4 now that all the other consoles can stream or play media in HD formats.

#89

monkeygourmet
18/01/13, 8:23 pm

@86

TV’s have yet to fall into that bracket though, hence why Samsung are going down the road of upgradable TV’s.

After all, it’s easier to sneak a new tablet past your partner than a 50″ TV! ;)

#90

Meta_Dragon
18/01/13, 8:35 pm

@89

Samsung has upgradable TVs? Like the TVs have software in them?

#91

OlderGamer
18/01/13, 8:37 pm

I see what you are saying DSB, ofc. And the same for MS too, do we really need a new OS every year or two? I know where my wife works they will use the old stuff(from hardware to software) till it is out of service, they never buy new…and they are a fortune 500 company.

I was just saying that the mind set of such companies doesn’t allow them to sit back and sell what they already have. They Must push the envelope. In Sonys case, what happens when they can’t? Or when it stops selling?

What if Apple released their brand new iCrap 6, and no one bought it? The masses all wanted to stay with iCrap5 instead?

At some point you run that risk.

Maybe they stay with last years FIFA, last gens Playstation, DVD instead of BR, 1080p instead of 4K, and so on. At some point it should be understood(Companys not you DSB) that not eveerything can keep expanding.

As much as we all want next gen systems, I bet they have a tuff sell after the launch window. All of them. I think a mega ton people will be happy to stick with PS3s and xb360s.

#92

fearmonkey
18/01/13, 8:40 pm

I want Sony to come back and kick major arse next gen as MS has become too cocky in my opinion, and this coming from a Xbox and PC gamer. Competition is a good thing, its better for consumers.

When the PS2 was out and Kaz and Kutaragi were spouting their cocky arrogant bullcrap, it just made MS work harder. Now the 360 is dominant and MS is the arrogant one. MS forces changes on us via Windows 8 and Office that consumers didnt ask for or want, they offer very limited sales, they place a premium on services for the xbox rather than games and if we don’t like it tough!

Id love to see Sony make MS scramble, Id really REALLY love to see that :) If not Sony then maybe Valve, MS on top for too long is a bad thing.

#93

monkeygourmet
18/01/13, 8:44 pm

@90

Yeah kind of, you can upgrade the CPU and RAM etc…

It’s not proven tech yet as it can split the market but the system is available in some of the sets from late 2012 onwards.

Reason being, TV tech is improving crazy fast, like same as mobile phones.

My Samsung 46″ 6530 set I bought last year is already stupidly out of date from Samsungs release perspective. Already about 50 TV’s better than mine now in less than 8 months.

I guess the idea would be to offer upgrades for apps and performance at a fraction of the cost.

Thing is, when most family’s buy a TV they expect it to last 5 plus years, maybe more. Upgrading every year or two is just not possible for most people.

I will maybe sell my old set and upgrade once I get a Xbox 720 but Sony’s consoles are always very intertwined with their physical media and TV devisions.

#94

OlderGamer
18/01/13, 8:46 pm

“Thing is, when most family’s buy a TV they expect it to last 5 plus years, maybe more. Upgrading every year or two is just not possible for most people.”

He shoots….he scores!!

#95

monkeygourmet
18/01/13, 8:47 pm

@94

:D

#96

monkeygourmet
18/01/13, 8:52 pm

@92

From a gaming perspective they already are with the PS3 exclusives…

Unfortunately that doesn’t seem to be enough this and maybe next gen.

Nintendo and Sony machines seem generally more suited to exclusives only.

Thing is, Nintendo didn’t sell at a loss last gen. Wise move IMO.

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