“CES is always very interesting. But entering the hardware business is a hard thing to do,” he said. “You need to have deep pockets. Hardware can be successful but it’s rare to get new hardware to scale. I’m talking tens or hundreds of millions.
“It’s about having a supply chain and a distribution model, it takes thousands of people to make a reality.”
Microsoft announced this morning its new London studio, Lift London, will focus on connected products instead of physical releases.