EA slips from NASDAQ-100 list following share drop

Monday, 17 December 2012 10:33 GMT By Dave Cook

EA has tumbled from the top 100 NASDAQ-listed companies following a 40% share drop in the summer, and the perceived failings of BioWare’s MMO Star Wars: The Old Republic. See the fallout below.

MCV reports that the annual NASDAQ-100 report saw EA, Netflix and Blackberry manufacturer RIM tumbling off the list, while Facebook was promoted into the fold, suggesting that claims surrounding its slouching fortunes are perhaps misplaced.

The site suggests that EA’s poor fortune comes from a 40% share drop in June this year, and that traders among Wall Street are mindful of Star Wars: The Old Republic’s “failure” to capture audiences and to generate significant returns. The MMO launched to a mixed reaction and has recently offered up a portion of its content for free following dwindling subscription numbers.

Also under scrutiny was Medal of Honor: Warfighter, a title that has seen no end of controversy over misplaced weapon promotions, ties with real-world events – such as the siege on Osama Bin Laden’s compound – and disciplinary action taken against Navy SEALs leaking information.

The game’s poor critical reaction didn’t help either, and prompted industry analyst Michael Pachter to predict that mediocre sales could kill the franchise dead.

NASDAQ OMX executive VP John Jacobs said of this year’s list, “Since its inception, the NASDAQ-100 Index has evolved into a world-renowned brand that includes the 100 largest non-financial stocks listed on The NASDAQ Stock Market.

“The securities being added to the NASDAQ-100 Index will join Facebook, Costco, Apple, Google and other household names that are leading the new economy forward. Our objective re-ranking process ensures the NASDAQ-100 remains a relevant investable index that is the underlying benchmark for about 7,100 products in 22 countries with a notional value of about $1 trillion.”

What’s your take on EA’s placement today? Let us know below.

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