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G4 rebranded as Esquire Channel, launches during first half of 2013

G4 will be turned into the Esquire Channel during the first half of 2013, according to the Hollywood Reporter. Owners NBCUniversal and Hearst will use the channel to court the untapped "metrosexual" demographic with shows devoted to "cooking, travel and fashion," and some gaming-centric offerings as well. G4 staples Attack of the Show and X-Play have been cancelled, and will no longer air past the end of 2012.

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Stephany Nunneley-Jackson avatar

Stephany Nunneley-Jackson

News Editor

Stephany is VG247’s News Editor, with 22 years experience (with 15 of them at VG247). With a brain that lacks adhesive ducks, the ill-tempered, chaotic neutral fembot does her best to bring you the most interesting gaming news. She is also unofficially the site’s Lord of the Rings/Elder Scrolls Editor.

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