Retail still struggling according to NPD

Friday, 7th December 2012 01:52 GMT By Naren Hooson

Even with Call of Duty: Black Ops II, Halo 4 and Assassin’s Creed III topping sales charts, the NPD’s November report shows double digit declines for the industry.

With total industy sales dropping 11%, software sales down the same amount while hardware down 13%, NPD put the decline down to the console generation transition period with many platforms late in their lifecylcle.

When compared to November 2005, with retails videogames now up 97% since then, Gamesindustry International reports that NPD sees this as relative long-term health for retail sales.



  1. Cobra951

    So, 11% down from last year, but 97% up from 7 years ago? Am I reading that right? Considering we’re coming up to a transition year, and considering the actual sales numbers, I’d say the industry is quite healthy. “Struggling” doesn’t seem like a fair assessment by a long shot. Now, if sales continue to decline even after the next gen hits, then we can all worry.

    #1 2 years ago
  2. OlderGamer

    The industry isn’t fine and healthy, Cobra. It also isn’t all doom and gloom either. The market is drastly different now then it was seven years ago. Fewer companies are getting bigger slices of the pie.

    But that is just trip a space. where the industry has experienced the most growth is Not in trip a space. Much of the boom over the past gen came from Wii sales. The decline is more that the market is shifting, and maybe even readjusting itself.

    It should be noted that npd does not track or report digital sales. and no i don’t mean xbla or psn stuff. But the mobile markets. And that is where the growth is. While in jpn, sony failed to have a single game (psp, vita, or ps3) sell 1million copies this year(it was the first time in 17 years), The mobile/app type stuff is begining to explode in jpn.

    My point being the numbers are there, always have been. but the way they are counted and in what catigory has changed.

    Is the market fine?

    Depends on who you are.

    #2 2 years ago
  3. Cobra951


    Sorry, but I still don’t see any doldrums, not from an absolute perspective. Sales are in the billions, and I’m not talking about phones, tablets or the Wii. I’m talking about the hardcore console market. The problem is that capitalism is an infinite-growth game, which of course is an impossibility, long-term. Eventually anything that’s growing will plateau, or even decline somewhat. That doesn’t mean that there isn’t a massive market. It means that the public companies that have to show constant growth to investors to keep them happy need to find ever more creative ways to make that happen. A market 97% larger today than it was in ’05 won’t cut it in the stockholders’ meetings, if it isn’t growing even more.

    #3 2 years ago

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