Skip to main content
If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Def Jam founder launches new game studio greenROK

Dave Cook avatar
News by Dave Cook Contributor
Published on

Def Jam founder Russell Simmons has announced his latest foray into gaming, greenROK Ventures. It's a new game studio that looks to create titles with an educational slant, and will expand into television and theatre.

Simmons' last venture into games was the karaoke title Def Jam Rapstar, but now his new studio aims to make a broad range of titles for the multi-format mobile market.

In an official statement, Simmons said, "Entertainment is what resonates quickest with youth, which today means online and mobile activities (based on broad affirming data) and will continue to be the driving force to reach youth worldwide,

"Mission G-ROK will allow kids to exercise their creative muscles by combining storytelling, music, math and science."

The studio's first title will be educational and aimed at the pre-13 market and has yet to be announced.

Thanks GI.biz.

Sign in and unlock a world of features

Get access to commenting, homepage personalisation, newsletters, and more!

Related topics
Def Jam iOS
About the Author
Dave Cook avatar

Dave Cook

Contributor

Dave worked on VG247 for an extended period manging much of the site's news output. As well as his experience in games media, he writes for comics, and now specializes in books about gaming history.
Comments