GameStop’s director of retail digital distribution, Brad Schliesser, has said attach rates for DLC at the retail chain are up to 50% in some cases.
Speaking with VentureBeat, Schliesser said DLC does a better job of attaching the chain’s customers to a game than accessories or add-ons, due to the fact “it’s so easy for the consumer to understand what it is they’re getting.”
Schliesser said the Mass Effec 3 DLC From Ashes was picked up day-one by 50% of GameStop customers, and store employees were instrumental in informing customers of the product which digital stores are unable to offer.
GameStop reported $127 million in digital sales last quarter, which accounted for over 7% of its $1.77 billion in revenues.
Thanks, GI International.