Wii U tops kids’ gaming wish list, but Apple supreme – Nielsen

Thursday, 22nd November 2012 05:06 GMT By Brenna Hillier

Although US children are looking forward to iPads this Christmas, the Wii U is their go-to gaming wishlist topper, Nielsen has found.

Asked what electronic devices they would like to own over the next six months, Nielsen‘s survey of aged six to 12 showed a definite tendency towards Apple products, with 48% coveting the full-sized iPad.

The Wii U was a very strong second place at 39%, but beyond that, Apple took out another three places with the iPod Touch, iPad Mini and iPhone.

A generic “computer” went neck and neck with Kinect for the next slot at 31%, and the 3DS and 3DS XL earned equal billing with non-iPad tablets at 29%.

Interestingly, the humble DS was the next most wanted at 28%, with the PlayStation 3 at 26% and the Xbox 360 at 26%.

Even the Wii made it in at 20%, with the PSP at 18% and the PlayStation Move and Vita way, way down the bottom at 14%. (That’s still a lot better than the Apple TV, which only 4% want.)

Nielsen conducted a second survey into the tastes of kids aged 13 and up, and on this one, gaming devices fared a little worse, with the Wii U n fourth place at 17%. The Kinect was next at 9%, with PlayStation 3 at 8%; Xbox 360 at 7%; Wii at 6%; 3DS and 3DS XL at 5%; Vita at 4%; and finally the DS family, PlayStation Move and PSP at 3%.

See both charts in full below.

Nielsen surveyed anticipation for games going into release season and found Halo 4 , Just Dance 4 and Black Ops 2 were favourites.

Thanks, Joystiq.



  1. Digital Bamboo

    What parents are buying their kids a $500 iPad for Christmas? Meth dealers? Christ, I was happy to get one game on my list when I was a kid. It is, however, encouraging to see e-readers in fairly high demand.

    #1 2 years ago
  2. CyberMarco

    Consumerism in all its glory!!!

    #2 2 years ago
  3. ps3fanboy

    no Commodore 64???…

    #3 2 years ago
  4. Dave Cook

    @3 kids these days…

    #4 2 years ago
  5. bitsnark

    My god. Just about the biggest ‘tech’ present I ever got as a kid was my brother’s Amiga 500 hand me down.

    I got to boast like a right little scrout on the playground in school too as it came with the additional 512K of RAM. *Fistbump*

    #5 2 years ago
  6. zinc

    Apparently the mos wanted item for the hardcore gamer was a fleshlight… O_O

    #6 2 years ago

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