Nintendo: Wii U will provide “hungry” players with “new and better ways to play”

Thursday, 15th November 2012 16:24 GMT By Nick Akerman

Scott Moffitt, executive vice president of sales and marketing at Nintendo America, is understandably quite excited by the Wii U’s launch. He believes gamers are ready to feel something new and different.

Speaking to, Moffitt rightfully identified the change in emphasis since the Wii arrived.

“The world is obviously a different place than it was when Wii launched. There were no social networks. This was before the advent of tablets and smartphone penetration was much smaller. So the landscape has certainly changed. But by the same notion, Wii U is also quite different from Wii.”

“Wii was successful because, at its basic, fundamental level, it allowed people to have fun together gaming in ways they had not been able to do before. From that standpoint, Wii U we think is similar but maybe can do that even better. Wii U offers a step forward and a revolution in the world of gaming in that it offers, for the first time [on consoles], a second screen gaming experience and that allows you to do a lot of different things.”

Heading into the next generation, Nintendo are the first to show their hand with new hardware. Is this an advantage?

“There’s obviously an advantage for us in providing our proposal of innovative gaming first,” continued Moffitt.

“But the real issue is whether our technology or someone else’s technology strikes a chord with more gamers. We can’t predict that, but based on the brisk pre-sales, I think we have a fair chance of at least having a lot of people discover and embrace second screen gaming from Nintendo this holiday season and leading well into next year.”

“I don’t know anything more than you do about what direction some of our competitors may go into, so I really can’t comment about that, but what I can tell you is that the Wii U and the GamePad represent a real innovative and unique experience for gamers that the market really needs. Gamers have been hungry for new and better ways to play and this is it.”

There you have it. Are you hungry for a new way to play games? Will the Wii U fill that void?



  1. _LarZen_

    Wii U is a evolvment in console gaming, Nintendo is the first but im sure both Sony and Microsoft will do as they usally do, make their version of it.

    Cool times to be a gamer.

    #1 2 years ago
  2. Gadzooks!

    I really do hope that MS and Sony copy the tablet-controller idea. It’s the most significant evolution of the basic controller since dual sticks, and needs to be the standard for next gen.

    #2 2 years ago
  3. CrimsonThunder

    He thinks there were no social networking sites in 2006? How out of touch is he? Oh, he works for Nintendo. No surprise there, then!

    #3 2 years ago
  4. OlderGamer

    Gad +1

    I love the controler. The system is worth getting if for nothing else.

    #4 2 years ago
  5. Len

    Had a go on one at lunchtime the other day and the controller is surprisingly comfortable, sturdy and ergonomic. Only downside being it felt heavy after 10mins of play which is worrying but maybe that was ‘cos I was standing up.

    Will be interested to see what others think.

    #5 2 years ago
  6. Ireland Michael

    @2 Microsoft already has. It’s called SmartGlass.

    #6 2 years ago
  7. Gadzooks!


    SmartGlass is a kneejerk reaction, not a controller. I can’t see the point of it at all.

    #7 2 years ago
  8. Ireland Michael

    @7 To steal some of Nintendo’s thunder. Whether it fails to or not isn’t really the point. It still does much the same thing.

    But that seems to be much of Microsoft’s problem lately. It seems to be doing everything it can steal away every single market under the sun, to the point that it doesn’t actually bother to put an effort into ensuring any of them are of decent quality.

    #8 2 years ago
  9. Gadzooks!


    But it doesn’t do the same thing as s WiiU controller. SmartGlass has no sticks or buttons, and is therefore worthless as a primary game controller.

    It might be usefull in a few circumstances, much like Kinect, but it’s a party/novelty tool, not an everyday controller.

    #9 2 years ago
  10. Clupula

    Plus, Sony already have games where you can use the Vita as a controller.

    Personally, I don’t want to do any of that crap.

    I’ll stick with a Dualshock, thank you. Fuck playing with a tablet.

    #10 2 years ago
  11. OlderGamer

    @Clupula haha

    #11 2 years ago

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