Head of EA thinks all platforms and countries should share a universal rating system

Thursday, 15th November 2012 15:37 GMT By Nick Akerman

Electronic Arts head John Riccitiello believes video games need a single rating system that spans across all platforms and countries. He spoke in front of a group of politicians in Washington last night, claiming, “We must adopt a self-regulated, global rating system across every format games are played on.”

The ESRB board boss provided an interesting argument in front of attendees that included both the FCC Commissioner and chairman.

“We live in an incredible age. In the past three years the audience for games has grown from roughly 200 million, to over one billion. Virtually everyone on the planet who owns a phone, can play a game. The Supreme Court has given us the same First Amendment rights as authors, musicians and film makers — a set of rights which we cherish.”

“But as we are so often told: with great freedom, comes great responsibility. To live up to that responsibility, we need to do a better job informing the consumer, no matter the channel, the platform or the geography. We must adopt a self-regulated, global rating system across every format games are played on.”

Riccitiello’s quotes ended his acceptance speech for the Media Institute’s annual American Horizon Award, given to him by FCC chairman Julius Genachowski. The prominent figure was acknowledged due to his “visionary leadership in promoting the vitality and independence of his industry.”

Does Riccitiello have a point?

Thanks, Polygon.



  1. Cobra951

    He’d have a hard time with that. Community standards vary greatly even in the US, let alone across the globe. What’s PG13 in Sweden might be outright banned in Saudi Arabia.

    #1 2 years ago
  2. foofly

    Sure EA lets have this. Can we also have universal pricing too?

    #2 2 years ago
  3. MFBB

    We already have universal pricing, its called internet :)

    I am always so glad United Kingdom has such cheap game prices and the delivery is usually 99cent or a few euros.

    #3 2 years ago
  4. sh4dow

    With cultures being so damn different, how the hell does he think that is going to work?
    On the other hand, making all devices region free would be less of an issue…

    #4 2 years ago

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