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Xbox 360: new UK marketing head touts ‘Xbox entertainment on any device’

Wednesday, 14th November 2012 09:29 GMT By Dave Cook

Microsoft has appointed a new UK marketing director. Harvey Eagle is the man in charge of Britain’s Xbox 360 marketing activity, and he has teased Microsoft’s grand plan for the future of the Xbox format. Namely, Xbox entertainment on every device.

The seeds of this direction are already out in the wild as SmartGlass functionality rolls out slowly, Windows phones come packed with Xbox functions and more. It raises questions about what form the Xbox 720 will take and of how connected it will be to other devices and services.

In a Microsoft statement, Harvey said of his appointment, “I’m privileged to join a team that has already achieved leadership position in a market where the competition is fierce and ever-changing.

“Every single person on the planet likes to be entertained. When you think of Xbox as an entertainment service that will show up on any device, you realise our journey has only just begun.”

Microsoft’s head of UK retail sales and marketing division, Jonathan Grimes added, “Harvey brings with him a wealth of experience and I’m very excited to have him join the Retail Sales and Marketing team to lead the IEB business, in what is going to be a very exciting time.

So Xbox entertainment on every device. What do you make of that readers? Let us know below.

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4 Comments

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  1. OrbitMonkey

    Even on my PS3? Kewl!

    #1 1 year ago
  2. OlderGamer

    “Every single person on the planet likes to be entertained. When you think of Xbox as an entertainment service that will show up on any device, you realise our journey has only just begun.”

    Dude needs to chill, I doubt people that are struggling to pay the bills, find a job, or just plan eat or feed thier families care too much about the power of the Xbox brand or the entertainment it brings. I am sorry but this type of statement reminds me very much of the PS3 will be so good, it would be worth getting a second job to pay for it garbage.

    For most folks entertainment is just that. Real life is way different.

    As far as Xbox on every device, it will happen. I have been saying that for awhile now. They will just call it LIVE(prolly). And the day when everything entertainmentwise is a service, MS will want their service on everything possible. The good news is that your digital portfolio/profile and content should be usable across those different said devices. Play games on your Mobile and TV, watch your moies, listen to your music, etc on the go or at home, on your phone, pc or TV.

    All for a nominal monthly fee. Welcome to a preview of tomorrow.

    “Grandpa, what does ownership mean?”, asks your future grandkid.

    #2 1 year ago
  3. NiceFellow

    No sure why I’d need or want MS in that scenario. They produce little actual content and if we’re talking device agnostic I don’t want any kind of MS layer between me and the content. It’s bad enough having Apple there but at least they started there. On PC and other devices is the content is agnostic I want it right from the provider.

    This sounds like another angle of their desire to take control of certain devices and turn them into a closed wall environment to match Apple.

    #3 1 year ago
  4. Cobra951

    It concerns me. Are any future games going to be limited by a mandate to function online across devices? The only thing I do with consoles is play games. That is not going to change. Music, movies, messaging, internet browsing, etc are all handled with better tools than a game console. So, at best, I am indifferent about these developments. At worst, I’m worried about the impact they will have on the games.

    #4 1 year ago