Rise of tablet and smartphone gaming “undeniable,” but the devices can be “our allies,”says Nintendo executive

Saturday, 10th November 2012 18:49 GMT By Stephany Nunneley

Scott Moffitt, Nintendo’s executive vice-president of sales and marketing, believes tablets and smartphone are the firm’s “allies” in a market where the tech’s growth as a gaming device is “undeniable.”

Speaking during the BMO 2012 Digital Media Conference this week, Moffitt said its “undeniable the growth of tablets and their ability to play games,” is creating a “tougher environment”; however, when looking at internal data, the tablet market isn’t “a zero-sum game.”

“The DS didn’t have competition from tablets and smartphones, and yet we are outpacing the rate of sale for the DS,” said Moffitt. “These are seemingly conflicting data points. Obviously we see a rise in new competitive products, but we are seeing better results in a tougher environment.”

Moffitt said tablets and smartphones can be Nintendo’s allies as the devices provide a way for users to easily find Nintendo websites and products information.

Nintendo launches its new console, Wii U, later this month and it comes with its own “tablet-like” controller.

Thanks, Polygon.



  1. Mike W

    Next gen is going to be so interesting. It’s exciting and scary at the same time. Sony is banking on the cloud service feature that’s going to be the next big thing, which in reality I think it is. But according to the media, the experts commenters like OG and Erazthus and don’t forget Moody now has dropped Sony down to a near junk status with their credit rating. Sony should announce no later than 8:00pm eastern time, that they’re filing for bankruptcy. Nobody knows what MS is planning but I have a feeling it’s not going to be what we think it is. I want MS Microsoft to go back to their old ways and cater to the hardcore, but I think they found another niche in market and that is with the success of the kinect.

    The die hards are to fucking blind and stupid to see that MS has abandon the market that got their stupid ass to point where they are now. So just like fools in denial, they make up these bullshit excuses that MS doesn’t need exclusives, because they know what the market wants with the three exclusives they have now, we’ll see how long that will last. But in any case, it’s going to be hard as fuck to predict the outcome on who’s on Top.

    The Wii u is going to be good until the PS4 and the Xbox720 comes out. Don’t get me wrong, it’s going to be a success, but I don’t think it’s going to be near as successful as the Wii. One major component that Nintendo is trying to sale to the market is that this the first Nintendo system that can go online and play games, something that MS and Sony has been doing for years. So it will be interesting to see the outcome on how that plays out for Nintendo.

    #1 2 years ago
  2. Mike W

    What do you think Steph? Personally I would love Nintendo to kill this pussy image that they have going on and take out both MS and Sony, but that is never going to happen.

    Even though Nintendo wasn’t my first console, it was the first console that really got me hooked on games.

    #2 2 years ago
  3. Stephany Nunneley

    @2 “Even though Nintendo wasn’t my first console, it was the first console that really got me hooked on games.”

    Same here. I loved my Atari, but the NES got me hooked and Nintendo consoles were my machine of choice until I finally broke down and bought a PS2.

    I am honestly not too sure about the Cloud concept with next-gen, but this is coming from someone whose internet connection is only as reliable as the weather. While the option should be available, I don’t think it should be mandatory – which won’t be the case anyway as there are many sectors out there with varying forms of internet connectivity.

    Personally, I would love to see a Microsoft console with true backwards compatibility. I have so many original Xbox games in my closet I would love to pop into my 360, which are instead collecting dust. Do I think it will happen? It would surprise the hell out of me if MS implemented it because there’s no added monetary benefit for them to include it. Also, I don’t think MS can ride the HALO train for much longer. At one time it was a system seller, but we’ll have to wait and see how well Halo 4 does to see if MS can continue to beat its chest about it.

    With Sony, I would really like to see them come out with something that really kicks the tech world on its ear. I’m not sure what else it can do besides offer better visual scaling – I mean, PS3 already “does everything” as their motto goes – so other than visual fidelity the only thing I see it adding to the table is its Gaikai cloud service, and better tech inside the box.

    I doubt I will buy a Wii U – at least at this point. While I find many of the titles coming out interesting – especially ZombieU – to me they should have released this console from the onset. They have ignored online too long, and I think it will bite them in the ass before all is said and done. The console will have its day in the sun with the core, like you said, until PS4 and Xbox-whatever come out – but after that, I think it will be more popular with the crowd that was wowed over Wii’s motion controls.

    I don’t own a tablet, but I can see the tech featured in the new controllers, just like with Wii U. That would not be a stretch in the slightest. I think it would be silly for Sony and MS to ignore the tech. I also see integration with current tablets and smartphones going further – such as with SmartGlass – but it all just seems a bit convoluted at present. It should be as simple as picking up your normal game or TV controller and pressing a button.

    What do I know though? Nada. :p

    #3 2 years ago
  4. Mike W


    I agree with you Steph, despite all the hate Sony system got this whole gen, the system pushed out some drop dead gorgeous games.

    I wish I would’ve waited on Nintendo’s so called next gen system…….because I already purchased a Wii U :\
    My main reason for purchasing any Nintendo product from now and so on is to get a brand new Zelda and Metroid game (I’m fucking done with Mario).

    I’m still on the fence with MS, they have disappointed me these last couple of years with their gaming library. I remember it just like it was yesterday, that the 360 was my console of choice, now the damn thing sits on my entertainment center collecting dust. I’m hoping next E3 they announce the 720 with some brand new IPs because that’s what their system needs to separate them from the competition. I’m sick of Halo, Gears and Forza, being rehash over and over and again.

    #4 2 years ago

Comments are now closed on this article.