New Super Mario Bros. U will be handed out to Old Navy customers on Black Friday, November 23.
The catch, is that customers have to spend at least $40 at the store before the game is added to their bag at checkout.
The promotion will only be available to a limited number of customers who will be graced with wristband on a first-come-first-serve basis as they come through the door.
The wristband can then be traded for the game, should the customer spend the aforementioned $40 on purchases.
Old Navy will also be giving away 1000 Wii U Basic Sets at select stores on November 23.
Thanks, Nintendo World Report.