Molyneux: ‘monetisation is slightly disgusting to talk about’

Thursday, 8th November 2012 09:01 GMT By Dave Cook

Peter Molyneux has discussed the love-hate relationship between developers and monetisation in a new interview, calling it a ‘disgusting’ discussion for studios to have. The developer’s indie studio 22 Cans has just this week launched its debut app Curiosity: What’s Inside the Cube? – a game which will soon include microtransactions.

Speaking with, Molyneux touched on the subject of in-game payments, and stated, “For a developer, monetisation is still slightly disgusting to talk about.

“You’re not supposed to do this for money. But, actually, if you all pin us down and put a bright light in our eyes, feed us truth drugs, I bet all of us would be. Well, you need money, let’s be honest.”

Molyneux’s Curiosity app rewards players with coins for tapping away at a giant cube, but soon booster payments will be integrated into its store. Regardless the developer isn’t pleased with the way some indies milk players for cash.

“The thing that we’re disgusted about, in the indie world, is greed,” Molyneux continued. “I’ve got this big thing about free-to-play at the moment: in a lot of freemium games I’ve played it’s obvious to me that they just want to wring me for everything I’ve got, in the shortest possible time. That’s all.

“They want to squeeze me into ten hours of gameplay, get everything out of me, spit me out and that’s it. And that’s wrong. In a lot of free-to-play games I’ve felt dirty about spending money: I feel like I cheated, I feel like I’m impatient, I feel like I’m bored.”

The Curiosity cube has now reached its second layer after launching on Tuesday, and the coin store has yet to allow microtransactions. See the start of layer two here.




    The guy seems to be confusing himself.

    He doesn’t do it for money, but he does if you interrogate him, but he finds it disgusting, but he’s still doing it, anyway.


    #1 2 years ago
  2. Ireland Michael

    @1 Companies have to make money. He point is that designing games in a way where you’re practically forced into coughing up dough to continue is inherently bad design.

    There are a tonne of games out there already that have shown that its perfectly plausible to make a casual gaming experience for free without completely beating your consumer over the head and treating the gaming experience as a hindrance to your own enjoyment… Jetpack Joyride, for instance.

    #2 2 years ago

    Anyone who intends to charge $50,000 for DLC should keep his mouth well and truly shut on this issue.

    #3 2 years ago

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