Fri, Oct 26, 2012 | 05:21 BST
Wii U console to sell at a loss, Nintendo confirms
Wii U will make a loss per console, according to Nintendo exec following the release of the company’s financial report.
If you missed Nintendo’s financials yesterday, check them out here. The company posted a loss, albeit a smaller one than last year. However, 3DS sales outside Japan are weak, causing the company to slash its financial projection for the year considerably.
IGN reports that Nintendo predicts it will sell 5.5 million Wii U consoles before the fiscal year is through. Which would go some way to bumping up its financials.
However, Nintendo’s senior managing director Yoshihiro Mori confirmed that the company would make a loss on each console sold, although could not say how much, adding, “Manufacturing costs are expensive, and we priced the machine at a level customers would accept.”
Nintendo president Satoru Iwata said. “It’s important for us to develop a healthy business next fiscal year by combining sales of hardware and software.”
What’s your take on this? It’s natural for consoles to make losses at the outset then offset that with software sales, but will the Wii U be enough to help wipe out a portion of Nintendo’s losses? Let us know below.