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Rocksmith: PC batch shipped without activation keys, Ubisoft sees fan backlash

Monday, 22nd October 2012 09:41 GMT By Dave Cook

Rocksmith is now available in the UK, but Ubisoft has mistakenly shipped a batch of PC editions without activation keys, much to the anger of fans. The publisher is offering compensation to those affected.

GI.biz reports that Ubisoft has opened a replacement key that allows gamers to request a new activation code, as well as additional unlocks for their trouble.

The bonus content in question is a key that unlocks Rocksmith’s ‘Guitarcade’ minigame component from the start, rather than having to be unlocked through play.

First DRM and now this. Ubisoft’s Rocksmith gaffe has earned the publisher a torrent of complaints over on its forumand is sure to pour more scorn on the publisher’s approach to the PC market.

It comes after Ubisoft performed an about-face on its once-rigid DRM policy on its PC catalogue.

What’s your take on the slip up and backlash? Let us know.

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7 Comments

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  1. Pytox

    lawl ultimate drm

    #1 2 years ago
  2. Talkar

    I got Rocksmith for my birthday last week, and it didn’t have a CD-Key. As you might imagine i was a bit annoyed by this. So i mailed Ubisoft, by following these guidelines: http://ubisoft-en.custhelp.com/app/answers/detail/a_id/17223
    And i went off to work, and had a key before the lunchbreak. So atleast they were pretty fast with a replacement key :P

    #2 2 years ago
  3. Sylrissa

    @2

    I’m happy to hear you got your key sooner rather then later, but they would wanna be bloody quick getting people keys after such a screw-up.

    #3 2 years ago
  4. Talkar

    ^Absolutely, and if i had the day off, i would have been furious that there wasn’t a key with the game. Especially after waiting for about a year for the game to come out on PC.

    #4 2 years ago
  5. Optimaximal

    Accidental accident is accident?

    I don’t like standing up for the big guys with this, but these things (basically a production problem in some factory, somewhere) happen. Yes they’re horribly inconvenient (my copy of Deus Ex: Human Revolution, for example, had a invalid/duplicated key, which was sorted by Valve once I provided proof-of-ownership) but the proof in the pudding should be how the companies deal with the problem.

    If they issue you with new codes immediately and give you some free stuff for the inconvenience, w00t. If they ignore your email, ban your account and skin your cat, THEN get entitled and angsty.

    This is hardly a ‘gaffe’ anywhere approaching comparable to the clusterfuck that was their intentional DRM ‘problem’.

    #5 2 years ago
  6. TheWulf

    In all fairness, this sounds like a slip up. The kind of slip up that anyone could have made.

    I’m all for lambasting a company on the grounds of unethical DRM or being cynical with their game design. I’m fine with that. But attacking them for a clearly clerical error that could have happened to any developer or publisher out there (even one’s favourite ones)? That’s silly.

    Ubisoft has had hate in the past, yes, but that was for their horrible DRM. And rightly so, to be honest, because it made their games unplayable for those who weren’t on epic Internet connections. It was unethical and unfair. But they turned their back on that sort of approach.

    Of late, they seem to be trying to act more intelligent and compassionate towards the PC crowd at least. They’re trying. I’m not saying that they’re succeeding, but at least it’s something.

    So to attack them for a mistake which could have happened to anyone…

    Meh. No.

    #6 2 years ago
  7. Bradbill

    There were many who suffered in United Kingdom and other place while getting the Rocksmith game for computer editions from Ubisoft without the activation keys. A rage was reported among such customers, which seems to be settling down when they got the keys http://www.guitarbots.com

    #7 2 years ago