85% of social players give up after one day

Thursday, 18th October 2012 18:20 GMT By Nick Akerman

Playnomics has released a report on user engagement with social games. The audience management firm discovered that 85% of players in the US didn’t return to a social game after their first day of play.

The report was carried out from July to September this year. Interestingly, 95 percent of players who started a game at the beginning were inactive by the end. Were the 5% addicted, or simply more patient than other users?

Other findings were equally as intriguing. Most money is spent on free-to-play games during Friday and Saturday, despite these being the days in which people play them for the least amount of time. Monday and Tuesday represent the longest time played, but also the least amount of cash spent.

It’s amazing what alcohol can do to you, eh?

Thanks, GI.



  1. Bomba Luigi

    “It’s amazing what alcohol can do to you, eh?”

    Words of the Day.

    #1 2 years ago
  2. roadkill

    @1 Too right! :D

    #2 2 years ago
  3. freedoms_stain

    As far as I can remember I have played a grand total of 3 games on Facebook, 2 of them were social. I gave up on them after maybe 1 or 2 days. Why? Because they were shite. The coding was bad, the games glitchy and the interface both clunky and ugly. So, no thanks.

    #3 2 years ago
  4. ArithonUK

    The closest I got to playing a facebook game was writing a bot that auto-cooked on CafeWorld for my wife so she could stay ahead of her friends while she was at work.
    She still plays them, but then she watches soaps, so ….

    Anyway, facebook games are to gaming what “Twilight” is to the vampire genre.

    Maybe that’s why Zyna are heading down the toilet.

    #4 2 years ago

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